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Sate Lilit Lindung Dan Sate Kakul Kuliner Tradisonal Langka Di Bali Ejasa Sembiring; Anastasia Sulistyawati
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 1 No 1 (2019): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v1i1.14

Abstract

Penelitian ini bertujuan untuk mengetahui: (1) Identifikasi dan inventarisasi mengenai sate lilit lindung dan sate kakul, (2) Cara untuk merevitalisasi lingkungan sumber hidup (alami dan hayati) bahan utama jenis sate lilit lindung dan sate kakul yang sudah langka tersebut. Jenis penelitian adalah deskriptif analitis. Pengumpulan data adalah wawancara dan studi pustaka. Teori digunakan teori revitalisasi dan pemasaran. Hasil penelitian menunjukkan bahan utama sate lilit lindung dan sate kakul berlokasi hidup di sawah, memiliki gizi tinggi dan pembuatan berdasarkan tradisi turun temurun masyarakat Bali. Revitalisasi perlu dilakukan karena masalah habitat untuk bahan utama berupa lindung dan kakul menjadi berkurang. Revitalisasi dapat dilakukan dengan revitalisasi fisik menjaga lingkungan aslinya dan melalui pembudidayaan. Dukungan semua stakeholder dibutuhkan agar dapat meningkatkan kesadaran budaya, sehingga nantinya diharapkan juga membangkitkan keinginan menyelamatkan lingkungan sumber daya alam dan hayatinya dari tindakanyang dapat merusak.
PENGARUH IKLAN MEDIA SOSIAL INSTAGRAM (INSTAGRAM ADVERTISEMENT) DAN ELECTRONIC WORD OF MOUTH (EWOM)TERHADAP MINAT BELI DI AYRIN MOMS & BABY CARE Gst. Ayu Atun Luviana; Ejasa Sembiring; A.A.I.N Dyah Prami
Journal of Applied Management Studies Vol. 3 No. 2 (2022): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.295 KB) | DOI: 10.51713/jamms.v3i2.51

Abstract

This study aims to find out: (1) Instagram advertisement on buying interest at Ayrin Moms & Baby Care, (2) electronic word of mouth on buying interest at Ayrin Moms & Baby Care, (3) Instagram advertisement and electronic word of mouth on buying interest at Ayrin Moms & Baby Care. This research is a research of descriptive analysis using quantitative approach. Data collection using a questionnaire. The sample, in this study numbered 60 people and used probability sampling methods. Test validity using Alpha Cronbach. Data analysis uses multiple linear regressions. The results found that: (1) Instagram advertisement has a positive and significant effect on buying interest obtained Sig value. 0.016 < 0.05 identifies that H0 is rejected and H1 is accepted. (2) Electronic Word of Mouth has a positive and significant effect on buying interest obtained Sig.t value of 0.000 < 0.05 which identifies that H0 is rejected and H1 is accepted. (3) Instagram advertisement and electronic word of mouth jointly give a positive and significant influence on buying interest. The contribution orsimultaneous contribution of Instagram Advertisement variables and Electronic word of mouth to buying interest was 72.1% while 27.9% was determined by other variables that not researched in this study.
Menemu Kenali Potensi Diri Dan Spiritualitas Digital Bagi Generasi Z Di Eradigital (Suatu Pendekatan Dengan Memanfaatkan Test D.I.S.C) Thomas Aquino Fernandes; Ejasa Sembiring
STT Kingdom Vol 2 No 1 (2022): KINGDOM : Jurnal Teologi dan Pendidikan Agama Kristen
Publisher : STT KINGDOM BALI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.969 KB)

Abstract

Generasi Z adalah generasi yang sangat bersahabat dengan teknologi digital, sehingga penggunaan ruang digital sebagai sarana pengajaran menjadi penting untuk dilakukan oleh gereja. Dikotomi sakral dan profan seringkali mewarnai persepsi gereja dalam memandang ruang digital, sehingga ruang digital belum dimanfaatkan dengan maksimal. Tulisan yang diambil dari berbagai pustaka ni dimaksudkan untuk memahami potensi spiritualitas digital yang tepat bagi generasi Z. Metode yang digunakan dalam tulisan ini adalah studi kepustakaan. Melalui tulisan ini dapat disimpulkan bahwa cyberspace telah menjadi bagian dari spiritualitas generasi Z, meskipun interaksi dan percakapan di dalamnya tidak selalu bermuatan rohani, sehingga gereja perlu ikut terlibat di dalamnya untuk dapat memberikan bimbingan kepada generasi Z
CUSTOMER ONLINE CUSTOMER RATING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN DI TOKO MODELIAFASHION PADA MARKETPLACE TOKOPEDIA JAKARTA Luh Kadek Budi Martini; Ejasa Sembiring; Frandy Paulus
Journal of Applied Management and Accounting Science Vol. 4 No. 1 (2022): Journal of Applied Management and Accounting Science (JAMAS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamas.v4i1.67

Abstract

This study aims to determine the Online Customer Rating and Online Customer Review on Purchase Decisions at the ModeliaFashion store on the Tokopedia Marketplace. This research is the result of quantitative research. Sampling using the slovin formula with a total of 60 respondents. Data collection in this study used a questionnaire with a Likert scale. The data analysis method used multiple linear regression analysis. The results of the study show that: (1) Online Customer Rating has a positive and significant effect on purchasing decisions, the t-count value is 1.970 and the significance value is 0.037. (2) Online Customer Review has a positive and significant effect on purchasing decisions, the t-count value is 3.838 and the significance value is 0.000. (3) Online Customer Rating and Online Customer Review have a simultaneous (simultaneous) effect on purchasing decisions, this is evidenced by the f-count value of 56,112 and a significance value of 0.000 and a coefficient of determination of 0.651 which means that purchasing decisions can be explained by Online Customer Rating and Online Customer Review variables are 65.1% while the remaining 34.9% is explained by other variables not included in this study.