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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi
Gahara, Karlina Elvira
Universitas Prof. Dr. Moestopo (Beragama)
Languange, Linguistic, Communication & Media Social Sciences

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KEGIATAN MARKETING PUBLIC RELATION TOKO POLAROID DALAM MEMBANGUN BRAND AWARENES Arief, Muhammad Muminto; Gahara, Karlina Elvira
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 2 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The development of photography in Indonesia has grown and developed into one of the currently popular lifestyle.It can be seen from the emergence of new habits, which always bring and use a camera wherever they go. Inrecent times, the world of photography being back again to repeat the past trend, namely that berjeniskan ancientcamera instant camera, Polaroid. Amid the rise of the digital world, bringing back Polaroid instant camera newaura with her , where it can be seen that the instant camera is a camera that can produce your own company imagedirectly, a few seconds after the shooting. Since this is an old brand which then rise again of course, requiredthe emergence of brand awareness of the community on this product, to be sold and accepted in the market. Themethod used is descriptive qualitative method. The results obtained are Tokopolaroid marketing public relationsstrategy to build brand awareness is by publication, doing media identity, conduct and follow the events, makingnews, speech, conduct public service activies, and cooperate with the sponsor. Where to perform these activitieswill arise seven brand awareness of audience and also make it easier for the audience more aware of Polaroidproducts and increase the purchasing power of public relations marketing strategies have been effective in itsimplementation Tokopolaroid
Co-Authors Muminto Arief