Muminto Arief
Universitas Prof. Dr. Moestopo (Beragama)

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KEGIATAN MARKETING PUBLIC RELATION TOKO POLAROID DALAM MEMBANGUN BRAND AWARENES Arief, Muhammad Muminto; Gahara, Karlina Elvira
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 2 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The development of photography in Indonesia has grown and developed into one of the currently popular lifestyle.It can be seen from the emergence of new habits, which always bring and use a camera wherever they go. Inrecent times, the world of photography being back again to repeat the past trend, namely that berjeniskan ancientcamera instant camera, Polaroid. Amid the rise of the digital world, bringing back Polaroid instant camera newaura with her , where it can be seen that the instant camera is a camera that can produce your own company imagedirectly, a few seconds after the shooting. Since this is an old brand which then rise again of course, requiredthe emergence of brand awareness of the community on this product, to be sold and accepted in the market. Themethod used is descriptive qualitative method. The results obtained are Tokopolaroid marketing public relationsstrategy to build brand awareness is by publication, doing media identity, conduct and follow the events, makingnews, speech, conduct public service activies, and cooperate with the sponsor. Where to perform these activitieswill arise seven brand awareness of audience and also make it easier for the audience more aware of Polaroidproducts and increase the purchasing power of public relations marketing strategies have been effective in itsimplementation Tokopolaroid
CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. SIDO MUNCUL TBK Damayanti, Novita; Arief, Muminto; Rachmawati, Syifa
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

CSR activities are the company's contribution to society by balancing attention to economic, social, and environmental aspects as one of the determinants of good reputation. Research wants to know how the implementation and categorization of PT Sido Muncul CSR in maintaining reputation. The concept used is the Triple Bottom Line and the Theory of Excellence in Public Relations. The Triple Bottom Line concept to explain companies that want to be sustainable and guarantee the company's business continuity must pay attention to the concept of 3P (profit, people, planet). Excellence in public relations, to identify the communication model that PR is implementing in carrying out its role or function for the organization or company. The research approach to research is qualitative with the method used is a case study. The results of the research obtained are in every CSR program activity that is routinely carried out by PT. Sido Muncul practices a two way asymmetrical model because PR implements unbalanced two-way communication, where companies and communities do not attempt to adapt themselves to common interests, to change the public to fit the goals or objectives of the organization.
STRATEGI HUMAS PT SUNTORY GARUDA BEVERAGES DALAM KEGIATAN CSR MIZUIKU Muminto Arief; Ratih Khairunnisa
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1125

Abstract

The background of this research is based on seeing the current condition of clean water in Indonesia is scarce, and seeing how in Indonesia there is still very little knowledge about clean water management and how important it is to preserve clean water. As the basis of this research, we use the theory of 4 steps of effective communication strategies Public Relations and Kotler and Lee The Concept of CSR . The research of this paper uses a qualitative approach with a case study method. The purpose of this study was to find out the implementation of the Mizuiku Corporate Social Responsibility Strategy Program (Education Class I Love Clean Water) PT. Suntory Garuda Beverages, besides knowing the obstacles faced during the implementation of the Mizuiku Corporate Social Responsibility Strategy Program (Education Class I Love Clean Water) PT. Suntory Garuda Beverages. The results of this research show the strategies used by Public Relations of PT Suntory Garuda Beverages in the Mizuiku CSR program (Education Class I Love Clean Water) which is present as a real work from Suntory to take an active role in campaigning for environmental concerns, especially clean water in Indonesia.
CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. SIDO MUNCUL TBK Novita Damayanti; Muminto Arief; Syifa Rachmawati
Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i2.707

Abstract

CSR activities are the company's contribution to society by balancing attention to economic, social, and environmental aspects as one of the determinants of good reputation. Research wants to know how the implementation and categorization of PT Sido Muncul CSR in maintaining reputation. The concept used is the Triple Bottom Line and the Theory of Excellence in Public Relations. The Triple Bottom Line concept to explain companies that want to be sustainable and guarantee the company's business continuity must pay attention to the concept of 3P (profit, people, planet). Excellence in public relations, to identify the communication model that PR is implementing in carrying out its role or function for the organization or company. The research approach to research is qualitative with the method used is a case study. The results of the research obtained are in every CSR program activity that is routinely carried out by PT. Sido Muncul practices a two way asymmetrical model because PR implements unbalanced two-way communication, where companies and communities do not attempt to adapt themselves to common interests, to change the public to fit the goals or objectives of the organization.