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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam IQTISHADIA Jurnal Dinamika Ekonomi dan Bisnis AKTSAR: Jurnal Akuntansi Syariah Dimasejati: Jurnal Pengabdian Kepada Masyarakat Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Abdi Psikonomi Journal of Islamic Economics and Finance Journal of Indonesian Sharia Economics Journal of Islamic Economics and Finance Jurnal Akuntansi dan Keuangan Islam (JAKIs)
Rakhmawati, Ita
IAIN KUDUS
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

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Journal : Journal of Islamic Economics and Finance

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Mewujudkan Keunggulan Kompetitif Berbasis Gusjigang Melalui Pengembangan Sentra Bisnis Budaya Ita Rakhmawati; Widia Faridatul Mukaromah; Erina Musfiatul Rohmah
Journal of Islamic Economics and Finance Vol. 1 No. 2 (2021): JIEF VOL.1 NO.2 NOVEMBER 2021
Publisher : Departement of Sharia Economics, Faculty of Islamic Economics and Business, Universitas Islam Negeri K.H Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (898.435 KB) | DOI: 10.28918/jief.v1i2.4452

Abstract

The purpose of this study is to analyze how to realize a gusjigang based competitive advantage through the development of business and cultural centers as well as to analyze the supporting and inhibiting factors. This research data is primary data type with data collection is done through interviews. The results of this study indicate that efforts to develop business and cultural centers through the Jenang Gusjigang Museum have proven to be able to create competitive advantages for companies in the midst of similar business competition. The advantages of the jenang museum as a business and cultural center are not only on the economic side (marketable) but also able to present the social, educational and cultural side. The company's efforts in realizing competitive advantage are carried out through three aspects, which include creating quality products, superior human resources, and developing marketing networks through excellent service.
Co-Authors Anita Rahmawaty Berliana Putri Erina Musfiatul Rohmah Fina Tri Wahyuni Ida Mifta Chunni’mah Iwan Fahri Cahyadi Liafatun Nisa Muhammad Abdul Mui'jz Niawati Niawati Ozy Lahana Avonita Suparwi Suparwi Suparwi Suparwi Umi Maria Tsalimna Widia Faridatul Mukaromah