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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam IQTISHADIA Jurnal Dinamika Ekonomi dan Bisnis AKTSAR: Jurnal Akuntansi Syariah Dimasejati: Jurnal Pengabdian Kepada Masyarakat Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Abdi Psikonomi Journal of Islamic Economics and Finance Journal of Indonesian Sharia Economics Journal of Islamic Economics and Finance Jurnal Akuntansi dan Keuangan Islam (JAKIs)
Rakhmawati, Ita
IAIN KUDUS
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

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Journal : IQTISHADIA

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Repurchase Intention of Halal Cosmetic Product Among Muslim Consumers: The Roles of Islamic Branding, Halal Awareness, and Trust Anita Rahmawaty; Ita Rakhmawati
IQTISHADIA Vol 15, No 1 (2022): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v15i1.14668

Abstract

This study aims to examine the effects of Islamic branding and halal awareness on trust and repurchase intention. It also investigates the roles of trust in mediating the effects of Islamic branding and halal awareness towards repurchase intention of halal cosmetic products in Kudus regency. The research data is elicited from 275 Muslim consumers of halal cosmetic products in Kudus. The analysis technique of the collected data uses Partial Least Squares Path Modeling (PLS-SEM). The study finding shows that Islamic branding and halal awareness significantly affect consumers’ trust and repurchase intention in positive ways. Trust mediates the effects of Islamic branding and halal awareness towards repurchase intention of halal cosmetic products in Kudus. The finding also intends to contribute to Sharia business players comprehending the factors that improve trust and repurchase intention towards the halal cosmetic products for their business development. 
Co-Authors Anita Rahmawaty Berliana Putri Erina Musfiatul Rohmah Fina Tri Wahyuni Ida Mifta Chunni’mah Iwan Fahri Cahyadi Liafatun Nisa Muhammad Abdul Mui'jz Niawati Niawati Ozy Lahana Avonita Suparwi Suparwi Suparwi Suparwi Umi Maria Tsalimna Widia Faridatul Mukaromah