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Gunawan, Rachmat
Fakultas Ekonomi Universitas Djuanda
Decision Sciences, Operations Research & Management

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PENGARUH KUALITAS JASA TERHADAP KEPUASAN PASIEN JAMKESDA RAWAT INAP DI RSP DR.M.GOENAWAN PARTOWIDIGDO CISARUA BOGOR Agustini, Tintin; Andari, Titiek Tjahja; Gunawan, Rachmat
JURNAL VISIONIDA Vol 1, No 1 (2015): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (864.051 KB) | DOI: 10.30997/jvs.v1i1.191

Abstract

This study aims to determine the response inpatients jamkesda card holder on the quality of services on the RSP DR. M. Gunawan Partodigdo Cisarua Bogor, either simultaneously or partially. Forms of verification research, test instruments used. The testing was conducted on the validity and reliability test. Reliability testing is used to measure the consistency of responses. Test of validity is performed to determine whether all the questions (instrument) study to measure the research variables are valid. Criteria testing is done with a Cronbach Alpha sampling method using Non-Profitability sampling (random sampling), while the technique is simple random sampling. The samples used were 100 respondents. Data were analyzed using multiple linear regressions. The results showed the average responses of respondents in tangible dimension of service quality (enough); empathy (well, seriously); reliability (good); responsiveness (enough) and assurance (good). Average responses of respondents on patient satisfaction JAMKESDA card holder (satisfied). Based on the results of multiple linear regression analysis of the F test that simultaneously affect the service quality patient satisfaction jamkesda participants, T-test results showed that the tangible (X1) and reliability (X3) has a significant effect on the level of patient satisfaction JAMKESDA cardholders at home pain, whereas empathy (X2), responsiveness (X4) and assurance (X5) there is no significant effect on the level of patient satisfaction JAMKESDA on the RSP card holder DR.M. Gunawan Partowidigdo Cisarua Bogor..Keywords : Tangible , Empathy , Reliability , Responsiveness , Assurance , patient satisfaction JAMKESDA
ANALISIS PEMASARAN CALON GUBERNUR AHOK DI PILKADA DKI 2017 Gunawan, Rachmat
JURNAL VISIONIDA Vol 3, No 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (33.352 KB) | DOI: 10.30997/jvs.v3i2.971

Abstract

Makalah ini menjelaskan tentang bagaimana caranya menerapkan ilmu pemasaran dalam bidang politik khususnya ilmu pemasaran jasa yang berdimensi TERRA untuk memasarkan seorang kandidat Kepala Daerah di DKI Jakarta. Pembentukan tim pemasaran atau tim kampanyenya serta penekanan program pemasaran seorang Cagub DKI yang seharusnya dilakukan dan bagaimana menanggapi respon masyarakat sebagai calon pemilih di Pilkada. Selain itu pembahasannya juga menyinggung tentang suasana persaingan dan tema program apa yang harus disampaikan pada pasar calon pemilih ini. Hal lain yang dibicarakan yaitu berkaitan dengan survey tentang keinginan pasar tentang produk jasa apa yang diharapkan dari seorang Cagub yang jika sesuai dengan harapan mereka tentu akan menjadi pilihan di Pemungutan Suara Pilkada DKI 2017. Kata Kunci: Pemasaran, Dimensi TERRA, Bauran Pemasaran Jasa
Co-Authors Agustini Titiek Tjahja Andari