Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Students´ Journal of Economic and Management
Adhi Putra Mahardika, 13.05.51.0167
Students' Journal of Economic and Management
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
“PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA SENTRA PONSEL, PLAZA SIMPANG LIMA, SEMARANG” Adhi Putra Mahardika, 13.05.51.0167; Yulianto, Heru
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The issues raised are whether the promotion factor and the quality of service to the purchasing decision in Sentra ponsel, Semarang. The purpose of the study was to analyze the influence of promotion, quality of service on purchasing decisions. A sample of 100 respondents, using anon-probability sampling technique withthe sampling method used is purposive sampling, its sampling with the criteria that the respondentisan adult and has been making purchases online. Methods of research data analysis using linear regression. The test results showed that there are positive and significant effect between the promotion on purchasing decisions. there are significant positive and significant correlation between quality of service in purchasing decisions.Keyword :promotion, quality of service, and purchasing decisions
Co-Authors Heru Yulianto