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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Mahasiswa Pasca Sarjana Students´ Journal of Economic and Management EQUILIBRIUM Jurnal Ilmiah ASET Jurnal Bingkai Ekonomi (JBE)
Heru Yulianto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Tingkat Kepuasan Konsumen dan Dampaknya Terhadap Loyalitas Pelanggan (Studi Empiris pada Pizza Hut Duta Pertiwi Mall Semarang) Cefiro, 08.05.51.0141 Roval Allenby; Yulianto, Heru
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Abstract

Todays the business’s competition is becoming intense. Including competition in food business. Pizza Hut is a services company specializing in food and baverages are very high regard of quality service and products. This research aims to find out whether the product quality and service quality of positive influential to consumer’s satisfaction and customer satisfaction influential favorably to loyality. Therefore this research took the title “Influence of Product Quality and Service Quality Toward Customer Satisfaction and Its Impact on Customer Loyalty (Empirical Study At Pizza Hut Duta Pertiwi Mall)". Samples in this study set a number of 100 respondents, using the technique of Purposive Sampling sample. And data collection techniques in the research is kuisioner. The results of hypothesis testing showed a partial positive and significant between product quality and customer satisfaction are partially influence the quality of service with customer satisfaction as well as customer satisfaction and loyalty. The results of testing the hypothesis that there is simultaneously showed positive and significant relationship between product quality and service quality to customer satisfaction, and between customer satisfaction to loyalty.Key words: product quality, service quality, customer satisfaction and loyalty
PENGARUH PRODUK, PROMOSI DAN SIKAPTERHADAP KEPUTUSAN NASABAH DI DALAM MEMILIHJASA PERBANKAN SYARIAH (Studi Kasus Pada BNI Syariah 46 Cab. Kota Semarang) Singgih Adi Indyarto, 08.05.51.0133; Yulianto, Heru
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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The purpose of this researches is to investigated the effects of product, promotion and attitude on clientele decision to choose sharia banking service. Data are collected through questionnairemetode of 120 clientele on branch of BNI Sharia in Semarang City, which is obtained by using accidental sampling technique. The analyze data use multiple regression model, from the analysis get result show of this regression equation: Y = - 0,045 X1 + 0,328 X2 + 0,349 X3 Whereabout Y is variable of clientele decision, X1 is variable of product, X2 is variable of promotion and X3 is variable of attitude. The result show that only attitude had dominate to clientele decision, so, attitude have a big effect on clientele decision to choose sharia banking service. This researches have limited on research period, cause of that suggest for the next researcher have to more period to research this case and expand this research.Keywords : product, promotion, attitude and clientele decision
PENGARUH CITRA MEREK DAN KESADARAN MEREK TERHADAP EKUITAS MEREK HANDPHONE SAMSUNG BERSISTEM ANDROID (Studi di Kota Semarang) Ginar Gumelang, 09.05.51.0009; Yulianto, Heru
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
Publisher : Students Journal of Economic and Management

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The research is based on the phenomenon of competition among various companies manufacturing android-based smartphone. The increase of Samsung’s android-based smartphone sales numbers in 2011-2012 indicates the rise of brand equity on Samsung phones. It is supposed that brand image and brand awareness may influence the establishment of a strong brand equity. Therefore, this research aims to analyze the effect of brand image and brand awareness on the brand equity of Samsung’s android-based smartphone in Semarang. Using purposive sampling and accidental sampling, the research takes samples of 100 respondent who has used or are using android smartphones from Samsung. A data analysis is then done on primary data obtained quantitatively, qualitatively, and descriptively. Quantitative analysis includes: validity, reliability testing, multiple linear regression analysis, F test, t test, and analysis of the coefficient of determination R2. The results showed the brand image (X1) and brand awareness (X2) proved to be positively and significantly affect brand equity (Y). Brand equity is dominated by the formation of brand awareness followed by brand image.Key words: Brand Image, Brand Awareness and Brand Equity.
PENGARUH KUALITAS LAYANAN DAN CITRA MEREK PADA LOYALITAS PELANGGANDISTRO HOUSE OF SMITH SEMARANG ShabrinaFarah Gassani, 11.05.51.0023; Yulianto, Heru
Students Journal of Economic and Management Vol 4, No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015
Publisher : Students Journal of Economic and Management

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The purpose of this study to analyze the effect of service and brand image on customer loyalty distributions House of Smith Semarang. The population of this study is that consumers on the distributions House of Smith Semarang who never made a purchase of at least 3 period. The sampling technique used in this study is purposive sampling with a sample of 80 respondents. Analysis of this data using multiple regression. The results showed that the quality of service and a positive brand image and significantly influential on customer loyalty. Keywords: Service Quality, Brand Image, Customer Loyalty
“PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA SENTRA PONSEL, PLAZA SIMPANG LIMA, SEMARANG” Adhi Putra Mahardika, 13.05.51.0167; Yulianto, Heru
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

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The issues raised are whether the promotion factor and the quality of service to the purchasing decision in Sentra ponsel, Semarang. The purpose of the study was to analyze the influence of promotion, quality of service on purchasing decisions. A sample of 100 respondents, using anon-probability sampling technique withthe sampling method used is purposive sampling, its sampling with the criteria that the respondentisan adult and has been making purchases online. Methods of research data analysis using linear regression. The test results showed that there are positive and significant effect between the promotion on purchasing decisions. there are significant positive and significant correlation between quality of service in purchasing decisions.Keyword :promotion, quality of service, and purchasing decisions
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA LARISSA AESTHETIC CENTER SEMARANG Devi Hera Mustika, 13.05.51.0070; Yulianto, Heru
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students Journal of Economic and Management

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The magnitude of a persons need to take care of themselves to look beautiful and the growing lifestyle of women, ultimately give a big influence for the rapid development of beauty industry in Indonesia, especially in the form of beauty clinic business.This purpose of this study was to analysis the effect ofservice quality dimensions namely physical evidence, reliability, responsiveness, assurance, and empathy on customer satisfaction at Larissa Aesthetic Center Semarang.The population in this study is the customer who perform treatment at Larissa Aesthetic Center Semarang and aged over 18 years. The number of samples studied is as many as 100 people selected as respondents by using purposive sampling technique.Data collection methods used in this study is a questionnaire filled directly by the respondent. Analysis technique used in this research is validity test, reliability test,, multiple linear regression test, and hypothesis significance test. Data processing using SPSS Version 20. The results of this study indicate that the dimensions of service quality such as physical evidence, reliability, responsiveness, and assuranceempathy haven’t an effect on customer satisfaction  and empathy have aneffect on customer satisfaction. Keyword: Service Quality, Customer Satisfaction
PENGARUH LOKASI, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Konsumen Alfamart Brayo Timur CV. Surya Abadi) Tri Nugroho, 12.05.51.0175; Yulianto, Heru
Students Journal of Economic and Management Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016
Publisher : Students Journal of Economic and Management

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This study aims to determine the effect of location, price perception, and quality of service either partially or simultaneously on consumer purchasing decisions Alfamart Brayo Timur CV. Surya Abadi, Singorojo, Kendal. The population in this study is that consumers who were around in Alfamart Brayo East. Sampling was done by using purposive sampling method and number of samples to be processed into the research data of 100 questionnaires. Methods of data analysis used in this research is descriptive and quantitative analysis. The results of this study indicate that the location, price perception and quality of service positive and significant impact on purchasing decisions. Keywords: Locations, Perceptions of Price, Quality of Service and Purchase Decision.
PENGARUH KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA PEGAWAI DENGAN MEDIASI PERSON ORGANIZATION FIT (Study Aparatur Sipil Negara Pada RSUD Dr. H Soewondo Kabupaten Kendal) Aprillia Herdhiyani, 1352020033; Yulianto, Heru
Jurnal Mahasiswa Pasca Sarjana 2015: PERIODE KEDUA 2015
Publisher : Jurnal Mahasiswa Pasca Sarjana

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This research aimed to examine the effect of leadership, motivation on employee performance with mediation person-organization fit for the job. The study was conducted by taking samples Apparatus State Civil Hospital Dr. H. Soewondo Kendal who have the status of civil servants with tenure of more than 5 years old, at least high school education and have a minimum rank class IIa. The sampling technique used is the purposive sampling method and probability sampling stratified random sampling to obtain the number of respondents 148 employees. The statistical method used is Multiple Linear Regression assisted by SPSS version 19. The results of this study indicate a positive and significant influence between the leadership of the person-organization fit, there is positive and significant correlation between motivation of the person-organization fit, there is positive and significant between motivation on employee performance, there is a positive and significant influence between person-organization fit on employee performance. While the leadership has no significant negative effect on employee performance.Keywords: Leadership, Motivation, Performance, Person Organization Fit
PENGARUH BAURAN PROMOSI, ATRIBUT PRODUK, DAN KUALITAS LAYANAN TERHADAP TINGKAT PENGETAHUAN MAHASISWA DAN BERIMPLIKASI PADA KEPUTUSAN MEMILIH PERGURUAN TINGGI (Studi pada Sekolah Tinggi Ilmu Farmasi “Yayasan Pharmasi” Semarang) Daniel Yeri Kristiyanto, 12.5202.0161; Yulianto, Heru
Jurnal Mahasiswa Pasca Sarjana 2014: PERIODE KEDUA 2014
Publisher : Jurnal Mahasiswa Pasca Sarjana

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Decision of choosing a college is influenced by several things. This research analyzes the influences of promotional mix, product attribut, and servqual to the level of knowledge and consumer decision to choose implications for higher education. The proposed research problem fully research gaps from previous reseaches, that shows positive and negatif influence. The variables and indicators of researh based on the previous research. There is a model that have been developed and seven hypotheses to answer these research problems. Respondents of this study is a new student of Sekolah Tinggi Ilmu Pharmasi “Yayasan Pharmasi” Semarang. Responden from this research are 100 people. Data analyze tools which used in this reseach is Structural Equation Modeling (SEM) under IBM SPSS AMOS Version 20 program. Result from data analyzes shows that the model and the result from research can be accepted. And that result proves that all eksogenous variables influences positive and significant to the endogenous. Managerial implication in this research gives suggestion for company to pay more attention in promotion, services quality, and quality of product education. Keywords : Promotional mix, Product Attribute, Service Quality, Consumer Knowledge, Decision to choose.
PENGARUH BAURAN PROMOSI, ATRIBUT PRODUK, DAN KUALITAS LAYANAN TERHADAP TINGKAT PENGETAHUAN MAHASISWA DAN BERIMPLIKASI PADA KEPUTUSAN MEMILIH PERGURUAN TINGGI (Studi pada Sekolah Tinggi Ilmu Farmasi “Yayasan Pharmasi” Semarang) Daniel Yeri Kristiyanto, 12.5202.0161; Yulianto, Heru
Jurnal Mahasiswa Pasca Sarjana 2014: PERIODE KEDUA 2014
Publisher : Jurnal Mahasiswa Pasca Sarjana

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Abstract

Decision of choosing a college is influenced by several things. This research analyzes the influences of promotional mix, product attribut, and servqual to the level of knowledge and consumer decision to choose implications for higher education. The proposed research problem fully research gaps from previous reseaches, that shows positive and negatif influence. The variables and indicators of researh based on the previous research. There is a model that have been developed and seven hypotheses to answer these research problems. Respondents of this study is a new student of Sekolah Tinggi Ilmu Pharmasi “Yayasan Pharmasi” Semarang. Responden from this research are 100 people. Data analyze tools which used in this reseach is Structural Equation Modeling (SEM) under IBM SPSS AMOS Version 20 program. Result from data analyzes shows that the model and the result from research can be accepted. And that result proves that all eksogenous variables influences positive and significant to the endogenous. Managerial implication in this research gives suggestion for company to pay more attention in promotion, services quality, and quality of product education. Keywords : Promotional mix, Product Attribute, Service Quality, Consumer Knowledge, Decision to choose.
Co-Authors 08.05.51.0133 Singgih Adi Indyarto 08.05.51.0141 Roval Allenby Cefiro 09.05.51.0009 Ginar Gumelang 11.05.51.0023 ShabrinaFarah Gassani, 11.05.51.0023 12.05.51.0175 Tri Nugroho, 12.05.51.0175 12.5202.0161 Daniel Yeri Kristiyanto 1352020033 Aprillia Herdhiyani, 1352020033 Adhi Putra Mahardika, 13.05.51.0167 Adhi Putra Mahardika, 13.05.51.0167 Amin Kuncoro, Amin Devi Hera Mustika, 13.05.51.0070 Devi Hera Mustika, 13.05.51.0070 Emmita Devi Hari Putri Palupiningtyas, Dyah Septian Rizky Dhaniswar, 13.05.51.0043 Toni Sunaryadi Sunaryadi