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All Journal JURNAL RELASI STIE MANDALA JEMBER JABE (Journal of Applied Business and Economic) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Ekonomika dan Manajemen EBISMEN Jurnal Ekonomi Bisnis dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Relasi : Jurnal Ekonomi
Vildayanti, Rina Ayu
Universitas Budi Luhur Jakarta
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Nursing Physics Public Health Social Sciences

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Membangun Generasi Anti Korupsi: Penyuluhan Awal untuk Peserta Didik Yayasan Al Azka Kamila Tangerang Selatan, Banten Agus Sriyanto; Said; Muhamad Jusmansyah; Yuni Kasmawati; Yugi Setyarko; Rina Ayu Vildayanti
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 2 (2023): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Amik Veteran Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i2.1635

Abstract

Korupsi merupakan hal yang tidak asing lagi bagi peserta didik. Dampaknya yang sangat masif membutuhkan sistem yang baik untuk dapat melakukan pencegahan terhadapnya. Salah satu yang dapat dilakukan adalah melakukan penyuluhan mengenai bahaya korupsi sejak dini. Siswa khususnya peserta didik di Yayasan Al Azka Kamila Indonesia Kavling Bermis Blok B3 No 132, RT.07/RW.04, Cisauk, Kec. Cisauk, Tangerang, Banten 15341, diharapkan masih memiliki kesempatan untuk dapat membentuk karakter yang anti akan korupsi. Oleh karena itu, Disini kami sebagai Dosen Universitas Budi Luhur memberikan sedikit edukasi kepada siswa didik program penyuluhan mengenai anti korupsi perlu dilakukan dengan tujuan memberi pendidikan mengenai korupsi dan bahayanya, serta mencegah terjadinya korupsi sejak dini. Materi yang disampaikan dengan berbagai metode menyebabkan peserta yang masih peserta didik mudah dan gembira dalam menerima materi.
Pengaruh Kualitas Produk, Layanan Purna Jual dan Jaminan Produk terhadap Kepuasan Pelanggan : (Studi pada Pelanggan PT Karya Bahari Abadi Jakarta) Reynaldi Syahputra; Rina Ayu Vildayanti
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 3 (2023): September : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i3.1269

Abstract

The problem of the level of consumer trust and satisfaction is important in the trade business. However, not all products that have been and have not been regulated have adequate after-sales service. The purpose of this study was to determine the effect of after-sales service, product quality and product warranty on customer satisfaction. The number of samples in this study amounted to 100 consumers from a population of 180 consumers and are active consumers of PT Karya Bahari Abadi Jakarta. The sampling technique is by accidental sampling. The data collection technique is primary data or data taken directly from the respondents through a questionnaire. This study uses multiple linear regression and comparative analysis for data analysis with the help of SPSS Ver. 21, This study obtained the results that the quality product, after-sales service, product guarantee has a positive effect simultaneously on customer satisfaction, quality product, after-sales service, product guarantee has a partial positive effect on customer satisfaction. Through data processing, researchers can provide input or advice to companies, namely companies are expected to be able to maintain product quality that has been rated well by customers and pay more attention to after-purchase services to create satisfaction which ultimately impacts on customer loyalty.
Analisis Strategi Brand Awareness (Top Of Mind, Brand Recall, Brand Recognition, Unaware Of Brand) Sepeda Motor Piaggio Vespa Di Jakarta Rina Ayu Vildayanti
RELASI : JURNAL EKONOMI Vol 15 No 1 (2019)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v15i1.304

Abstract

One of the most important thing of transportation is a motorcycle which is able to comply the level of people needs, because using a motorcycle can support various kinds of people activities to become more practical, economical and easy to drive.This research was intend to analyze the strategy of brand awareness Piaggio Vespa motorcycle in Jakarta, through elements Top of Mind, Brand Recall, Brand Recognition dan Unaware of Brand. The result of this study indicate that strategy of Brand Awareness Piaggio Vespa has been Top Of Mind which has made Piaggio Vespa the first scooter motorcycle to be caught by all respondents. Strategy of Brand Awareness Piaggio Vespa with Brand Recall approach, respondents stated that Piaggio Vespa is a type of scooter that is often heard whwn meeting friends or family. Meanwhile strategy of Brand Awareness Piaggio with Brand Recognition approach, respondents stated that Piaggio Vespa is a type of scooter that has good quality, proven technology and affordable price. Piaggio Vespa is not included by Unaware of Brand category.
Pengaruh Segmenting, Targeting dan Positioning terhadap Keputusan Pembelian : (Studi pada Konsumen Aplikasi Online Shop Tokopedia di Jakarta) Fauzi Alfi Yassin; Rina Ayu Vildayanti
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 3 (2023): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i3.1561

Abstract

The purpose of this study is to know the effects of Segmenting, Targeting and Positioning of purchase decisions (study on the consumer of the online store store application in Jakarta). Samples used by as many as 95 respondents who have previously shoated on the online application for shop pedia by using a quantitative research method between the research variables through testing hypotersis. The variables in this study consist of purchasing decisions, and the independent variables of segmentation, isolation, and positioning. Testing of data and results in sports using a stastical package of social science (SPSS) analysis package. Studies have shown that no decisions can be made on purchase, absences can affect purchase decisions, and positioning effects will result in purchasing decisions. Segmenting, Targeting and Positioning simultaneously account for purchasing decisions.
Co-Authors Ana Yanovi Elizabeth Erina Sovania Fauzi Alfi Yassin Hidayat, Ravindra Safitra Muhamad Jusmansyah Osi Ayudia Reynaldi Syahputra Said Sriyanto, Agus Yugi Setyarko Yugi Setyarko Yuni Kasmawati