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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Inovasi Bisnis (Inovbiz) Fokus Ekonomi Jurnal Dinamika Sosial Budaya Journal of Dedicators Community SOLUSI Budimas : Jurnal Pengabdian Masyarakat Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri Jurnal Riptek Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Pengabdian Tri Bhakti
Widiastuti, C Tri
Fakultas Ekonomi Universitas Semarang
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Pelatihan Pembuatan Stik Sehat Ikan Kakap untuk Pemberdayaan Ibu Rumah Tangga Kelurahan Mlatiharjo Semarang C. Tri Widiastuti; Asih Niati
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 9, No 2 (2018): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v9i2.2890

Abstract

Kota Semarang merupakan ibukota Provinsi Jawa Tengah, memiliki 16 kecamatan dan 177 kelurahan, dimana 62 kelurahan pada 15 kecamatan diidentifikasi sebagai kawasan kumuh. Berbagai upaya untuk mewujudkan Kota Semarang yang bersih dan bebas dari kawasan kumuh, salah satunya dengan pemberdayaan masyarakat bertujuan untuk meningkatkan kesejahteraan masyarakat dengan menggali potensi masyarakat yang mempunyai nilai jual tinggi. Salah satu kelurahan yang masuk dalam kategori kumuh di Kota Semarang yakni Kelurahan Mlatiharjo Semarang. Beberapa kendala yang dijumpai di kelurahan Mlatiharjo Semarang yakni:1) tingkat penghasilan yang rendah, sehingga perlu kegiatan penambah pendapatan untuk membantu meningkatkan penghasilan, 2) tingkat pendidikan yang rendah, sehingga perlu suatu kegiatan yang dapat digunakan untuk menambah penghasilan disesuaikan dengan pendidikan yang dimiliki, 3) belum ada pendampingan untuk meningkatkan kreatifitas. Kegiatan pelatihan membuat suatu produk yang memiliki nilai ekonomis tinggi melalui pembuatan camilan sehat berupa stik berbahan baku ikan kakap dan pengemasannya sehingga memiliki nilai jual yang tinggi. Hasil pengabdian menunjukkan bahwa kegiatan pelatihan mampu memotivasi peserta untuk berwirausaha, peserta antusias mengikuti pelatihan.
PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN PEMASARAN ONLINE BAGI UMKM DI KELURAHAN MLATIBARU SEMARANG Tri Widiastuti; Guruh Mulia Widayat; Dina Kharisma; Elisa Teguh Prasetyani; Diaz Fajar Ilyasa Fatkhur
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 4, No 1 (2022): BUDIMAS : VOL. 04 NO. 01, 2022
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v4i1.3261

Abstract

Pemberdayaan masyarakat di Kelurahan Mlatibaru Kecamatan Semarang Timur, bertujuan menggali potensi warga dengan memberikan pengetahuan pemasaran berbasis digital produk yang dihasilkan. Dampak pemberdayaan tersebut terbentuk kelompok usaha rumahan yang memproduksi permen coklat. Metode pelaksanaan mencakup: 1) survey lokasi dan identifikasi permasalahan, 2) sosialisasi program, 3) pelatihan dan pendampingan, dan 4) evaluasi. Pelatihan ini memberikan dampak positif pada pelaku usaha berupa meningkatnya pengetahuan tentang pemasaran online produk yang dihasilkan dengan biaya yang efisien. Hasil pelatihan menunjukkan adanya peningkatan pengetahuan pemasaran online sebesar 84,38%. Community empowerment in Mlatibaru Village, East Semarang District, aims to explore the potential of citizens by providing marketing knowledge based on digital products produced. The impact of this empowerment is to form a home-based business group that produces chocolate candy. The implementation methods include: 1) site survey looking for problems, 2) socialization training, 3) training and mentoring, and 4) evaluation. This training has a positive impact on business actors resulting in knowledge about online product marketing at an efficient cost. The results of the training showed an increase in online marketing knowledge by 84.38%. Kata Kunci: Pemberdayaan, pelatihan, pendampingan, pemasaran online
MODEL PEMBUKUAN SEDERHANA UKM BAKSO KLASTER SEMI MODERN DI WILAYAH KOTA SEMARANG C Tri Widiastuti; Aprih Santoso; Anandha Anandha
Jurnal Dinamika Sosial Budaya Vol 20, No 1 (2018): Juni
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.641 KB) | DOI: 10.26623/jdsb.v20i1.1230

Abstract

Pembukuan  keuangan  akan  menghasilkan  suatu  laporan  keuangan  yang lebih informatif agar dapat memberikan informasi yang lengkap pada pihak ke tiga. Namun pada prakteknya pemilik UKM tidak mampu memberikan informasi keuangan karena tidak adanya laporan keuangan. Kualitas SDM yang rendah dan kurangnya pemahaman tentang laporan keuangan menjadi alasan pemilik UKM untuk   tidak   membuat   laporan   keuangan.   Penelitian   ini   bertujuan   untuk menganalisa pembukuan keuangan yang selama ini dilakukan   dan mendesain model pembukuan keuangan sederhana untuk pemilik UKM bakso klaster semi modern di wilayah   kota Semarang. Metode penelitian yang digunakan adalah kualitatif dengan teknik pengumpulan data melalui wawancara mendalam yang dilakukan pada key informan. Informan dalam penelitian ini adalah pemilik UKMbakso di wilayah kota Semarang. Teknik analisis data menggunakan model Miles and Hubermans dengan tahapan mencakup: reduksi data (data reduction), penyajian   data   (data   display)   serta   penarikan   kesimpulan   dan   verifikasi (conclusion drawing/verification). Sedangkan uji keabsahan data menggunakan uji kredibilitas melalui perpanjangan pengamatan dan trianggulasi.
Peningkatan Kesejahteraan Keluarga Melalui Pelatihan Wirausaha Produk Camilan Sehat Stik Seafood bagi Ibu Rumah Tangga di Kelurahan Mlatibaru Semarang Tri Widiastuti; Anandha Anandha; Rahmatya Widyaswati
Journal of Dedicators Community Vol 2, No 1 (2018)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v2i1.682

Abstract

Community empowerment is done to improve people's welfare. Through training activities to make a healthy snack sticks made from raw fish, is expected to explore the potential of people who have high selling value. Development of training conducted in Mlatibaru Semarang village residents so that citizens have a wide repertoire of products related to healthy snacks made from raw fish and simple bookkeeping of the undertakings to be more organized in managing their business finances. Community devotion aims to empower the community to develop expertise in entrepreneurship independently so that it can help improve the quality of life of Mlatibaru Semarang village residents. The result of the devotion is known that the mothers of the citizens of Mlatibaru Semarang village are very motivated to entrepreneurship, by making a healthy snack sticks made from raw fish so that it can supplement family income and can make financial administration in orderly and orderly by making financial bookkeeping.
Strategi Pengemasan dan Pelabelan Produk Jajanan Jadul di Kelurahan Siwalan Kecamatan Gayamsari Semarang Rita Meiriyanti; C. Tri Widiastuti; Rahmatya Widyaswati
Journal of Dedicators Community Vol 4, No 2 (2020)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v4i2.1090

Abstract

Businessman of old snack in Thematic Village, Siwalan Village, their marketing is still very limited and traditionally managed. Business actors also didn’t have proper product packaging and labeling. The aim of the Community Service Program is businessman of old snack able to implement packaging and labeling strategies in developing their products and spreading their market. This dedication activity is carried out with marketing management counseling methods, assistance in making packaging and labeling. The results of this activity are the businessman mastery of the packaging and labeling strategy and can apply simply online based marketing.  Businessman of old snack are very enthusiastic to participate in this community service
Look for Strengthening the Competitiveness of Tradition-al Snacks-Based SMEs Tri - Widiastuti
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1527

Abstract

This study aims to analyze the competitiveness of the traditional snack home industry in the traditional snack village in Mlatibaru, Semarang. The research method was qualitative through structured interview data collection techniques. The subjects in this study were policymakers and the number of home industry players in the traditional snack village in Mlatibaru, Semarang. The data validity test includes credibility test (internal validity), source triangulation (checking data from various sources in various ways, at various times), and using reference materials, namely supporters to prove the data that the researcher has found, such as interview data, photos, and recordings. The results show that traditional snack SMEs must prepare several strategies to compete with other business actors. Strengthening competitiveness through HR improvement strategies, product efficiency, marketing, and business bookkeeping.
MODEL PEMBUKUAN SEDERHANA UKM BAKSO KLASTER SEMI MODERN DI WILAYAH KOTA SEMARANG C Tri Widiastuti; Aprih Santoso; Anandha Anandha
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 13, No 1: Juni 2018
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.13.1.1-19

Abstract

Financial bookkeeping will result in a more informative financial report in order to provide complete information to third parties. But in practice the owner of SMEs are unable to provide financial information in the absence of financial statements. Low quality of human resources and lack of understanding of financial statements are the reason why SMEs owners do not make financial reports. This study aims to analyze financial bookkeeping that has been done and designed a simple financial bookkeeping model for the owner of SMEs semi-modern cluster bakso in the city of Semarang. The research method used is qualitative with data collection techniques through in-depth interviews conducted on key informants. Informants in this study are the owner of SMEs bakso in the city of Semarang. Data analysis techniques using Miles and Hubermans model with stages include: data reduction, data presentation and conclusion drawing/verification. While the data validity test using credibility test through extension of observation and trianggulasi.
PELATIHAN PENGEMBANGAN PRODUK KEMASAN UMKM PRODUK JAMU HOMEMADE DALAM MENGHADAPI PERSAINGAN DAGANG DI ERA GLOBALISASI DAN PANDEMI Wahyu Puspitasari; Irene Nathalia Setiawan; Tri Widiastuti; Laili Nur Fitriani; Tiara Bulqis
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 5: Mei 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.921 KB)

Abstract

Masyarakat yang ada di Lingkungan Tambak Boyo Raya Kota Semarang belum pernah mendapatkan penyuluhan dan pelatihan yang berasal dari Perguruan Tinggi baik PTN maupun PTS yang ada di Kota Semarang. Inilah pertama kami kelompok kami berasal dari Universitas Semarang untuk pertama kalinya melakukan kegiatan Pengabdian Kepada Masyarakat dan mendapatkan tanggapan dengan baik dari Ibu Khoriyah selaku Mitra Kegiatan serta sebagian warga masyarakat yang bias menghadiri kegiatan tersebut. Fenomena permasalahan, yaitu: adanya Pandemi Covid-19 penjualan produk jamu olahan tradisional mengalami penurunan disebabkan oleh minat masyarakat yang ragu terhadap kesehatan minuman tersebut karena tempat atau wadah yang digunakan dalam penyimpanan produk jamu yang dapat merusak kualitas rasa, dan manfaat dari jamu, serta belum adanya label produk kemasan. Metode Penelitian yang kami gunakan berupa Metode Penelitian Kualitatif, yang mempunyai ciri karakteristik latar alami, manusia sebagai alat, kualitatif, dan, deskriptif, Hasil Kegiatan Pengabdian Kepada Masyarakat, yaitu Mitra dan Warga Masyarakat yang bias hadir dalam Kegiatan tersebut mendapatkan tanggapan dan respon sangat baik, serta antusiasme masyarakat untuk mau belajar peran penting label produk, pengembangan produk kemasan guna meningkatkan nilai suatu produk, meningkatkan penjualan, dan ingin menerapkannya pada kehidupan sehari-hari.
DAMPAK PENDEMI COVID-19 PADA UMKM DI KOTA SEMARANG (Studi Pada UMKM Tempe di Kelurahan Sendangguwo Semarang) Tri - Widiastuti
Solusi Vol 20, No 3 (2022)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v20i3.5195

Abstract

ABSTRAK                                                   Usaha Mikro Kecil dan Menengah (UMKM) merupakan salah satu pilar dan memiliki peran yang signifikan bagi perekonomian Indonesia. Di era pandemi Covid-19 UMKM menghadapai berbagai macam permasalahan. Kondisi   ini    menjadi    tantangan    tersendiri    dalam    mengupayakan UMKM agar mampu bertahan dan bangkit di era pandemi Covid-19. Tujuan penelitian ini adalah menganalisis dampak pandemi Covid-19 bagi pelaku usaha tempe di kelurahan Sendangguwo Semarang. Metode penelitian yang digunakan adalah kualitatif dengan teknik pengumpulan data melalui wawancara mendalam pada key informan. Informan dalam penelitian ini adalah pelaku usaha tempe di kelurahan Sendangguwo Semarang. Hasil penelitian menyimpulkan bahwa dampak pandemi Covid-19 bagi pelaku usaha tempe di kelurahan Sendangguwo Semarang yaitu kesulitan dalam memperoleh bahan baku karena distribusi terhambat, penurunan penjualan, mengurangi jumlah produksi, tenaga kerja dan berkurangnya modal kerja..  Kata Kunci : UMKM, Dampak Covid-19, Strategi ------------------------------------------------------------------------------------------------------------------ Abstract Micro, Small, and Medium Enterprises (SMEs) are one of the pillars and have a significant role in the Indonesian economy. In the era of the Covid-19 pandemic, SMEs face various kinds of problems. This condition is a challenge in itself in seeking SMEs to be able to survive and rise in the era of the Covid-19 pandemic. The purpose of this study was to analyze the impact of the Covid-19 pandemic on tempe business actors in the Sendangguwo village, Semarang. The research method used is qualitative with data collection techniques through in-depth interviews with key informants. The informants in this study were tempe business actors in the Sendangguwo village, Semarang. The results of the study concluded that the impact of the Covid-19 pandemic on tempe business actors in the Sendangguwo village, Semarang, was the difficulty in obtaining raw materials due to hampered distribution, decreased sales, reduced production, labor, and reduced working capital.. Keywords: SMEs, Impact Covid-19, Strategy
STRATEGI DIGITAL MARKETING UNTUK PENINGKATAN PENJUALAN JAJAN TRADISIONAL UMKM DI KELURAHAN MLATIBARU SEMARANG Tri Widiastuti
Jurnal Riptek Vol 15, No 1 (2021)
Publisher : Badan Perencanaan Pembangunan Daerah Kota Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.936 KB) | DOI: 10.35475/riptek.v15i1.116

Abstract

The purpose of this study is to analyze digital marketing strategies for traditional snack business in Mlatibaru Village, Semarang. Digital Marketing makes it easier for business actors to provide information and interact with consumers; expand market, raise awareness and increase sales. The research method uses a descriptive approach, with the stages of seeking information, reduction/focus and selection. At this stage the researcher describes the focus that has been set in more detail. The research site is in the Traditional Snack Thematic Village in Mlatibaru Village, Semarang. The informants are Mrs. Iyas, Mrs. Yasmin and Mrs. Tere, Mrs. Mudji as policy makers and Mrs. Endang and Mrs. Eni as consumers. Data collection techniques in this study through observation, interview, and document. Qualitative data analysis techniques using the Miles and Hubermans model include: data reduction, data presentation, drawing conclusions, and verifying the validity of the research data using triangulation and sources. The results of this study analyze digital marketing strategies to get consumers, build preferences, promote brands, increase sales and increase profits. The obstacles for business actors are low understanding of information technology, not maximizing e-commerce and markets, creating interesting content and influencing buyers.
Co-Authors Anandha Anandha Anandha Anandha Anandha Anandha Aprih Santoso Asih Niati Diaz Fajar Ilyasa Fatkhur Dina Kharisma Dina Kharisma Elisa Teguh Prasetyani Guruh Mulia Widayat Irene Nathalia Setiawan Laili Nur Fitriani Rita Meiriyanti Tiara Bulqis Wahyu Puspitasari Widyaswati, Rahmatya