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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Inovasi Bisnis (Inovbiz) Fokus Ekonomi Jurnal Dinamika Sosial Budaya Journal of Dedicators Community SOLUSI Budimas : Jurnal Pengabdian Masyarakat Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri Jurnal Riptek Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Pengabdian Tri Bhakti
Widiastuti, C Tri
Fakultas Ekonomi Universitas Semarang
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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ANALISIS STRATEGI PEMASARAN PRODUK DALAM UPAYA MENINGKATKAN LABA DAN PENJUALAN Irene Nathalia Setiawan; C. Tri Widiastuti; Wahyu Puspitasari
Jurnal Cakrawala Ilmiah Vol. 2 No. 7: Maret 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM merupakan salah satu pilar dan memiliki peran yang signifikan bagi perekonomian Indonesia. Walaupun demikian terdapat banyak permasalahan dalam UMKM di Indonesia salah satunya adalah mengenai strategi pemasaran suatu produk dalam upaya meningkatkan laba dan penjualan. Adapun tujuan dari penelitian ini adalah agar produsen mampu menjawab mengenai strategi pemasaran yang harus dilakukan oleh pelaku usaha agar dapat meningkatkan laba dan penjualan. Metode penelitian yang digunakan adalah kualitatif dengan teknik pengumpulan data melalui wawancara mendalam pada key informan. Hasil penelitian dari penelitian ini adalah strategi pemasaran yang dapat digunakan untuk meningkatkan penjualan sehingga laba yang dihasilkan dapat maximal adalah dengan menetapkan strategi harga dan menggunakan strategi pemasaran online.
MSME Marketing Strategy Analysis to Face Competition in Digitalization Era (Study on MSME Traders Clothing at Pasar Johar MAJT Semarang) Tri Widiastuti; Dina Kharisma
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol. 6 No. 1 (2023): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v6i1.359

Abstract

Study this aim analyze online strategy marketing based on strengths and weaknesses, opportunities, and threats on trader clothes at Johar MAJT market Semarang to increase power competitiveness and sales. The research study uses a qualitative descriptive approach. Data were obtained from in-depth interviews with key informants. The research place is in Johar MAJT Market, Semarang, and the research informants are merchant clothing at the Johar MAJT market, Semarang. Data collection techniques through observation, interviews, and documents. Technique analysis data use Miles and Huberman’s model include: 1) reduction,2) presentation. 3) conclusion and verification. Test validity uses credibility tests through technique triangulation technique and source. The results of the study can be concluded that online marketing can increase the power of competitive trader clothes at the Johar MAJT. The online marketing strategy is determined by a combination factor internal and external. In general trader clothes are in quadrant 1, progressive strategy is recommended (Strength-Opportunity -SO) and the company is in very good condition so there are a lot of opportunities to expand continually, increase growth and achieve progress maximum. Strategy Strength-Opportunity (SO) includes: 1) Utilise whole strength in conducting effective communication with consumers, 2) Expanding network by collaborating with marketplaces like Tokopedia, Blibli, Shoppee, and others, so that online sales can increase, 3) Expansion strategy: open outlet new, accept many resellers, 4) Push the price and give a discount product which often searching for community/new product as promotion,5) Cooperate with a distributor so that stock goods always available.
PKM Usaha Kecil Bandeng Presto di Kelurahan Mlatibaru Kecamatan Semarang Timur Kota Semarang Rahmatya Widyaswati; C. Tri Widiastuti; Rita Meiriyanti
Jurnal Pengabdian Tri Bhakti Vol. 2 No. 2 (2020): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/tribhakti.v2i2.1520

Abstract

The focus of the implementation of this PKM is the development of small-scale presto milkfish businesses in Mlatibaru Village, East Semarang District, Semarang City so that it can grow with improvements in business management. In accordance with the problems faced, the solution given to partners is to improve business management including: 1. Production aspects, 2. financial aspects, 3. Marketing aspects. The solution given is the use of tools with larger capacities, from a financial point of view, the application of simple bookkeeping using the Microsoft Excel application, and from a marketing aspect, the use of online media and attractive packaging. The method in this PKM activity consists of training activities and workshops. The training activities carried out include 1) basic accounting and bookkeeping training 2) bookkeeping training with the Microsoft Excel application 3) Online marketing training. The main activities of this community service include basic financial training and excel bookkeeping, online marketing, product packaging, web creation, addition of appropriate technology to support the production process. MSME players get new insights, know and are motivated to run a business through simple bookkeeping and recording with excel. Business actors also understand that online marketing is currently very important in product marketing, so they inevitably have to keep up with the times if they want their business to grow.
Co-Authors Anandha Anandha Anandha Anandha Anandha Anandha Aprih Santoso Asih Niati Diaz Fajar Ilyasa Fatkhur Dina Kharisma Dina Kharisma Elisa Teguh Prasetyani Guruh Mulia Widayat Irene Nathalia Setiawan Laili Nur Fitriani Rita Meiriyanti Tiara Bulqis Wahyu Puspitasari Widyaswati, Rahmatya