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All Journal Media Bahasa, Sastra, dan Budaya Wahana Jurnal Penelitian Sosial Ilmu Komunikasi
Prasetyo Adinugroho
Pakuan University
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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DISAIN VISUAL DALAM PEMASARAN OTOMOTIF Studi Komunikasi Bisnis Adinugroho, Prasetyo
Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 12 (2016): Volume 1 No 12., Ganjil, Tahun Akademik 2016/2017
Publisher : Media Bahasa, Sastra, dan Budaya Wahana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.126 KB)

Abstract

AbstractThis study aims to reveal, explain and analyze the visual design in automotive marketing and the desired image of the visual design. In addition, this study also describes and analyzes the layout, typography, and color visual design that illustrates excellence cars sold. The theory used in this research is the theory of imaging of the image Liliweri present (current image) is the image of an image to get a good impression gained from other people about the company or other matters relating to the products. This refers to the image to be conveyed to the public on the visual design has been designed by the company Mercedes Benz, Hyundai, and Mazda. This type of research is qualitative with the object of his research is the visual design of the company Mercedes Benz, Hyundai and Mazda. The informants in this study is Rahmadina Anggraini as Manager of Marketing PT. Mercedes Benz Indonesia, then Molly Munir as Manager of Marketing PT. Hyundai Mobil Indonesia and also Astrid Ariani Wijaya as Marketing Manager PT. Mazda Motor Indonesia. The results showed that in the manufacture of that product brochures displayed can give the image that we want to get positive results in the community. So we want to show the products in accordance with the character of the product, the product on the layout to be adjusted by the background color of the product with the product along with the tagline, headlines and company logo. However, it must include all the elements of aesthetics require that the products shown can be attractive for customers to buy its products. Keywords : Visual Design and Marketing Automotive
Pengaruh Tayangan Youtube “Video Eksperimen : Keliling Jakarta Mengukur Polusi Udara” tehadap Minat Penggunaan Transportasi Umum Prasetyo Adinugroho; Layung Paramesti Martha
Media Bahasa, Sastra, dan Budaya Wahana Vol 26, No 1 (2020): Volume 26 Nomor 1 Tahun 2020
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (884.217 KB) | DOI: 10.33751/wahana.v26i1.2100

Abstract

ABSTRAKSaat ini, negara Indonesia sudah mempunyai beragam transportasi umum guna mendukung kegiatan warganya. Transportasi yang sudah ada di Indonesia seperti Commuterline, Light Rail Transit atau biasa disingkat (LRT), Mass Rapid Transit atau biasa disebut MRT, Bus AC Transportasi Daerah, serta transportasi daring (online berupa,  motor online, mobil online).DKI Jakarta berada di posisi keenam sebagai kota dengan kualitas udara terburuk di dunia, Jumat (13/9/2019) pagi, setelah di posisi ketiga. Berdasarkan pantauan dari laman AirVisual.com dari pukul 05.46 WIB posisi Indonesia turun ke urutan kelima dengan catatan angka 148 berdasarkan AQI atau indeks kualitas udara dengan status udara tidak sehat.Video dalam akun youtube adalah hal yang menarik untuk dikaji dan diteliti. Karena dengan pembuatan video yang menarik, semua orang akan peduli ataupun mengikuti apa yang kita inginkan dalam makna video tersebut. Penyampaian informasi ini erat hubungannya dengan meningkatnya kesadaran akan manfaat yang dapat dipetik dari ketepatan penyampaian informasi pada masyarakat.Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh tayangan youtube “Video Eksperimen : Keliling Jakarta Mengukur Polusi Udara” tehadap minat penggunaan transportasi umum. Dalam penelitian ini, penulis menggunakan metode penelitian kuantitatif. Menurut Hasan (2002:21), “metode penelitian adalah cara atau jalan yang ditempuh sehubungan dengan penelitian yang dilakukan, yang memiliki langkah – langkah yang sistematis”. Berdasarkan hasil penelitian dan pengolahan, maka dapat diambil beberapa simpulan sebagai berikut :Dari hasil analisis regresi terdapat nilai t sebesar 7,498 dan t tabel sebesar 1,984. Maka t hitung t tabel (7,498 1,984) dengan level signifikansi 0,000 0,05, maka Ho ditolak dan Ha diterima, artinya bahwa ada pengaruh yang signifikan antara tayangan youtube “Video Eksperimen : Keliling Jakarta Mengukur Polusi Udara” terhadap minat penggunaan transportasi umum di RW 02 Kelurahan Jati, Jakarta.Dari hasil analisis regresi, terdapat nilai R square sebesar 0,608 ini berarti bahwa pengaruh tayangan youtube “Video Eksperimen : Keliling Jakarta Mengukur Polusi Udara” tehadap minat penggunaan transportasi umum adalah sebesar 60,8 % dan 39,2 % minat penggunaan transportasi umum dipengaruhi oleh faktor lain yang tidak diteliti oleh penulis, seperti  kekurangnyamanan, kejahatan, dll. Kata Kunci : Youtube, Video Eksperimen, dan Transportasi Umum. ABSTRACT In Indonesia already has a variety of public transportation to support the activities of its citizens. Existing transportation in Indonesia such as Commuterline, Light Rail Transit or commonly abbreviated (LRT), Mass Rapid Transit or commonly called MRT, AC Bus Regional Transportation, and online transportation (in the form of online motorbikes, online cars).DKI Jakarta is in sixth position as the city with the worst air quality in the world, Friday (9/13/2019) morning, after in third position. Based on observations from the AirVisual.com website from 05.46 West Indonesia Time, Indonesia's position dropped to fifth with a record number 148 based on the AQI or air quality index with unhealthy air status.Videos in YouTube accounts are interesting things to study and research. Because by making an interesting video, everyone will care or follow what we want in the meaning of the video. Submission of this information is closely related to increasing awareness of the benefits that can be drawn from the accuracy of the delivery of information to the public.This study aims to determine how much influence YouTube shows "Video Experiments: Around Jakarta Measuring Air Pollution" against the interest in using public transportation. In this study, the authors used quantitative research methods. According to Hasan (2002: 21), "the research method is the way or path taken in connection with the research conducted, which has systematic steps". Based on the results of research and processing, the following conclusions can be drawn:The results of the regression analysis there is at value of 7.498 and t table of 1.984. Then t arithmetic t table (7,498 1,984) with a significance level of 0,000 0.05, then Ho is rejected and Ha is accepted, meaning that there is a significant influence between YouTube shows "Experiment Video: Around Jakarta Measuring Air Pollution" on the interest in using transportation general at RW 02 Kelurahan Jati, Jakarta.The results of the regression analysis, there is an R square value of 0.608 which means that the influence of YouTube shows "Video Experiments: Around Jakarta Measuring Air Pollution" towards the interest in using public transportation is 60.8% and 39.2% interest in using public transportation is influenced by factors others that are not examined by the author, such as inconvenience, crime, etc. KEYWORDS: Public Transportation, Video Experiments, Youtube
DISAIN VISUAL DALAM PEMASARAN OTOMOTIF Studi Komunikasi Bisnis Prasetyo Adinugroho
Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 12 (2016): Volume 1 No 12., Ganjil, Tahun Akademik 2016/2017
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.126 KB) | DOI: 10.33751/wahana.v1i12.664

Abstract

AbstractThis study aims to reveal, explain and analyze the visual design in automotive marketing and the desired image of the visual design. In addition, this study also describes and analyzes the layout, typography, and color visual design that illustrates excellence cars sold. The theory used in this research is the theory of imaging of the image Liliweri present (current image) is the image of an image to get a good impression gained from other people about the company or other matters relating to the products. This refers to the image to be conveyed to the public on the visual design has been designed by the company Mercedes Benz, Hyundai, and Mazda. This type of research is qualitative with the object of his research is the visual design of the company Mercedes Benz, Hyundai and Mazda. The informants in this study is Rahmadina Anggraini as Manager of Marketing PT. Mercedes Benz Indonesia, then Molly Munir as Manager of Marketing PT. Hyundai Mobil Indonesia and also Astrid Ariani Wijaya as Marketing Manager PT. Mazda Motor Indonesia. The results showed that in the manufacture of that product brochures displayed can give the image that we want to get positive results in the community. So we want to show the products in accordance with the character of the product, the product on the layout to be adjusted by the background color of the product with the product along with the tagline, headlines and company logo. However, it must include all the elements of aesthetics require that the products shown can be attractive for customers to buy its products.Keywords : Visual Design and Marketing Automotive
PENGARUH TAYANGAN KULTUM DI RCTI TERHADAP MINAT MENONTON MASYARAKAT Prasetyo Adinugroho
Media Bahasa, Sastra, dan Budaya Wahana Vol 27, No 1 (2021): Volume 27 Nomor 1 Tahun 2021
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.692 KB) | DOI: 10.33751/wahana.v27i1.4127

Abstract

AbstractTelevision is a place for people to get entertainment and information that is new and fast. With television, people can also communicate directly and get interesting entertainment. Program shows on private TV stations of various kinds, there are news programs, documentaries, features, soap operas, music. The variety of the program, aims to make the public interested to watch the program that aired. Not only that, all programs aired by TV stations aim to provide information and entertainment to the public. This study aims to find out how much Influence of Impressions "KULTUM" in RCTI tehadap Interest Watching Society. In this study, the authors used quantitative research methods. According to Hasan (2002:21), "research methods are ways or paths taken in connection with research conducted, which has systematic steps". Based on the results of research and processing, it can be taken several conclusions as follows: From the results of regression analysis there is a value of t of 7,191 and t table of 1,992. then t calculate t table (7,191 1,992) with a significance level of 0.000 0.05. So Ho was rejected and Ha accepted, meaning that there is a significant relationship between the show "KULTUM" on RCTI to the interest of watching the public. From the results of the regression analysis, there is a value of R square of 0.718 this means that the influence of impressions "KULTUM" in RCTI tehadap interest Watching Society is 71.8 %. While 28.2% of people's interest in watching was influenced by other factors that were not studied by the authors.Keyword : Kultum, Interests Watching, RCTI AbstrakTelevisi merupakan suatu tempat bagi masyarakat untuk mendapatkan hiburan dan informasi yang baru dan secara cepat. Dengan adanya televisi masyarakat juga dapat berkomunikasi secara langsung dan mendapat hiburan yang menarik. Program acara di stasiun TV swasta beraneka ragam macamnya, ada program berita, dokumenter, feature, sinetron, musik. Keaneka ragaman program acara tersebut, bertujuan untuk membuat masyarakat tertarik untuk menyaksikan program acara yang ditayangkan. Tidak hanya itu, semua program acara yang ditayangkan oleh stasiun TV bertujuan untuk memberikan informasi dan hiburan kepada masyarakat. Penelitian ini bertujuan untuk mengetahui seberapa besar Pengaruh Tayangan “KULTUM” di RCTI tehadap Minat Menonton Masyarakat. Dalam penelitian ini, penulis menggunakan metode penelitian kuantitatif. Menurut Hasan (2002:21), “metode penelitian adalah cara atau jalan yang ditempuh sehubungan dengan penelitian yang dilakukan, yang memiliki langkah – langkah yang sistematis”. Berdasarkan hasil penelitian dan pengolahan, dapat diambil beberapa kesimpulan sebagai berikut: Dari hasil analisis regresi terdapat nilai t sebesar 7.191 dan tabel t sebesar 1.992. kemudian menghitung t (7.191 1.992) dengan tingkat signifikansi 0,000 0,05. Jadi Ho ditolak dan Ha menerima, artinya ada hubungan yang signifikan antara acara "KULTUM" di RCTI dengan kepentingan menonton publik. Dari hasil analisis regresi, terdapat nilai R square sebesar 0,718 ini berarti pengaruh tayangan "KULTUM" di RCTI tehadap minat Menonton Masyarakat adalah 71,8 %. Sementara 28,2% minat orang untuk menonton dipengaruhi oleh faktor lain yang tidak dipelajari oleh penulis. Kata kunci: Kultum, RCTI, dan Minat Menonton
STRATEGI MARKETING PUBLIC RELATIONS DINAS PARIWISATA DAN KEBUDAYAAN KOTA BOGOR DALAM MEMPERKENALKAN BATIK BOGOR Sinta Devi Lestari; Sardi Duryatmo; Prasetyo Adinugroho
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.548 KB) | DOI: 10.33751/jpsik.v5i1.3287

Abstract

The purpose of this study was to determine the analysis of the marketing public relations department of tourism and culture of the city of Bogor in introducing Batik Bogor. This research has a problem formulation that is not well known Bogor batik by the public, especially the Bogor community itself. In that addition to knowing the supporting factors and inhibiting factors in introducing Batik Bogor. in this study the research method used was descriptive qualitative form of written or oral words from people and the observed behavior in obtaining data used interviews, observation, and documentation. The theory used in this study is the marketing public relations and the key informant is Undang Sulaeman as the partnership and creative economy developmeint section and Sri Hartati as Bogor batik craftsman.
STRATEGI KOMUNIKASI PEMASARAN AGROWISATA TAMAN KUPU-KUPU SINARWANGI PARK LAND BOGOR DALAM MEMBENTUK BRAND AWARENESS Dimas Agung Laksono Raharjo; Layung Paramesti Martha; Prasetyo Adinugroho
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.042 KB) | DOI: 10.33751/jpsik.v3i2.1300

Abstract

ABSTRACTThis study aims to find out how the marketing communication strategy carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor in Forming Brand Awareness and to find out what factors are supporting and inhibiting the implementation of marketing communication strategies in Taman Kupu-Kupu Sinarwangi Park Land Bogor. This study uses a qualitative research approach that produces descriptive data in the form of written words and the data methods used are primary data and secondary data. Data collection techniques in this study were interviews, observation, and documentation.The results of this study emphasize the marketing communication strategy that has been carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor in forming brand awareness. Taman Kupu-Kupu Sinarwangi Park Land Bogor carries out a marketing communication strategy so that the Taman Kupu-Kupu Sinarwangi Park Land Bogor brand is recognized by the surrounding community, especially Bogor. The strategies used include identifying targets, determining communication objectives, designing messages, selecting personal and non-personal media communication channels, compiling a total communication budget, determining the promotion mix, implementing integrated marketing communication programs (IMC), and gathering feedback. There are supporting factors in the implementation of marketing communication strategies carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor, namely by presenting their superiority on social media Facebook and Instagram and utilizing school visits by interacting directly with teachers through information media through word of mouth. While the inhibiting factor is the limited costs and human resources. Keywords: Marketing Communication Strategy, Taman Kupu-Kupuwangi Park Land Bogor, Forming Brand Awareness
STRATEGI KOMUNIKASI PEMASARAN AGROWISATA TAMAN KUPU-KUPU SINARWANGI PARK LAND BOGOR DALAM MEMBENTUK BRAND AWARENESS Dimas Agung Laksono Raharjo; Layung Paramesti Martha; Prasetyo Adinugroho
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i2.1300

Abstract

ABSTRACTThis study aims to find out how the marketing communication strategy carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor in Forming Brand Awareness and to find out what factors are supporting and inhibiting the implementation of marketing communication strategies in Taman Kupu-Kupu Sinarwangi Park Land Bogor. This study uses a qualitative research approach that produces descriptive data in the form of written words and the data methods used are primary data and secondary data. Data collection techniques in this study were interviews, observation, and documentation.The results of this study emphasize the marketing communication strategy that has been carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor in forming brand awareness. Taman Kupu-Kupu Sinarwangi Park Land Bogor carries out a marketing communication strategy so that the Taman Kupu-Kupu Sinarwangi Park Land Bogor brand is recognized by the surrounding community, especially Bogor. The strategies used include identifying targets, determining communication objectives, designing messages, selecting personal and non-personal media communication channels, compiling a total communication budget, determining the promotion mix, implementing integrated marketing communication programs (IMC), and gathering feedback. There are supporting factors in the implementation of marketing communication strategies carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor, namely by presenting their superiority on social media Facebook and Instagram and utilizing school visits by interacting directly with teachers through information media through word of mouth. While the inhibiting factor is the limited costs and human resources. Keywords: Marketing Communication Strategy, Taman Kupu-Kupuwangi Park Land Bogor, Forming Brand Awareness
Co-Authors Dimas Agung Laksono Raharjo Martha, Layung Paramesti Sardi Duryatmo Sinta Devi Lestari