Jurnal Penelitian Sosial Ilmu Komunikasi
Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019

Pengaruh Model Iklan Terhadap Citra Merek Produk Pond’s

Sharah Adella R (Unknown)
Qoute Nuraini C (Unknown)
Layung Paramesti (Unknown)

Article Info

Publish Date
01 Dec 2018

Abstract

AbstractThe study conducted to identify the effect of celebrity endorser on brand image. This study uses quantitative methods with techniques used are questionnaire and literature study. The questionnaires spread to 100 respondents, respondents selected were instagram followers @pondsindonesia. Theory used is Uses and Gratification because it said that the community has full power in choosing, viewing and reading the contents of media in order to satisfy their needs. The study uses simple linear regression technique with the result says that there is a significant influence of the celebrity endorser on brand image.Keywords: advertising, brand image, celebrity endorser

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Journal Info
Jurnal Penelitian Sosial Ilmu Komunikasi
Website

Abbrev

apik

Publisher

Universitas Pakuan

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Penelitian Sosial Ilmu Komuniasi telah terdaftar di Lembaga Ilmu Pengetahuan Indonesia (LIPI) dan telah memiliki e-ISSN: 2656-8306. Jurnal Penelitian Sosial Ilmu Komunikasi merupakan jurnal yang dikelola oleh Program Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Budaya (FISIB) Universitas ...