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Jurnal Penelitian Sosial Ilmu Komunikasi

apik
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Published by Universitas Pakuan

ISSN : - EISSN : 26568306 DOI : https://doi.org/10.33751/jpsik

Core Subject : Humanities, Education, Social,

Humanities Languange, Linguistic, Communication & Media Social Sciences

Jurnal Penelitian Sosial Ilmu Komuniasi telah terdaftar di Lembaga Ilmu Pengetahuan Indonesia (LIPI) dan telah memiliki e-ISSN: 2656-8306. Jurnal Penelitian Sosial Ilmu Komunikasi merupakan jurnal yang dikelola oleh Program Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Budaya (FISIB) Universitas Pakuan. Jurnal ini mengundang para peneliti, akademisi, praktisi, dan mahasiswa untuk mengirim artikel ilmiah dari hasil penelitian, makalah, dan gagasan ilmiah dengan berbagai topik tentang ilmu sosial dalam ilmu komunikasi. Jurnal ini terbit dua kali dalam satu tahun (peride April dan November)dalam bentuk digital. Jurnal ini menjalin kerja sama dengan editor lokal berstatus guru besar universitas yang akan meninjau artikel sebelum dipublikasikan. Jurnal ini ditinjau (review) dengan metode double blind dan ditinjau oleh dua orang reviewer. Fokus jurnal ini, meliputi: 1. Ilmu Komunikasi 2. Media 3. Public Relations 4. Jurnalistik 5. Komunikasi Strategik 6. Televisi dan Film 7. Periklanan 8. Komunikasi Pemasaran

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 74 Documents

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Hubungan Antara Faktor Kesejahteraan Profesi dan Persepsi Jurnalis Harian Pagi Radar Bogor Samiyah Samiyah; David Rizar Nugroho; Dwi Rini Sovia
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

ABSTRACT This study aimed to identify the characteristic of morning-daily journalist of Radar Bogor news, the factor of morning-daily profession welfare, the perception of morning-daily journalist of Radar Bogor news and the relation between factor of profession welfare with the perception of morning-daily journalist of Radar Bogor news. The used method of this study was quantitative descriptive correlational. The used theory is Rakhmat perception theory. This study was done by spreading the questionnaire to 26 morning-daily journalists of Radar Bogor news. The used sampling technic was non-probability sampling. The analyzing data technic were statistical descriptive and statistical inferential analysis. The used counting methods of this study used the testing correlation with the formulas Ordinal Rank Spearman and Pearson Chi Square for the nominal data, for processing the data were by using SPSS 22.0 and validity testing by using the formulas of Pearson Product Moment. Validity and reliability testing stated that valid and reliable. The result of relational testing between variable was known that the relation (X1) as characteristic of morning-daily journalist of Radar Bogor news and variable (Y) as the perception of morning-daily journalist of Radar Bogor news stated that really unrelated. Then the result of relation testing between variable (X2) as factor of profession welfare with the perception of morning-daily journalist of Radar Bogor news with the variable (Y) as the perception of morning-daily journalist of Radar Bogor news stated that really unrelated. As for the result of this study related to the perception of morning-daily journalist of Radar Bogor news against profession welfare obtained data that morning-daily journalist of Radar Bogor news gave the positive perception against the factor of profession welfare.Key words: journalist, perception, the factor of profession welfare

KOMUNIKASI PEMASARAN RUMAH SUTERA ALAM BOGOR DALAM UPAYA MENINGKATKAN JUMLAH PENGUNJUNG Amarilisya Zetira; Diana Amaliasari; Imani Satriani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

ABSTRACT Writing this reports aims to find out how marketing communications activities carried out by Rumah Sutera Alam in an attempt to increase the number of visits as well as to find out what factors become advocates and brominated in carrying out the activities of marketing communications at Rumah Sutera Alam. This research uses qualitative research approaches that produce descriptive data in the form of the written word and methods, the data used are the primary data and secondary data. Engineering data collection in the study include interviews, observations, and documentation. The results of this study showed more to marketing communication activities that have been undertaken to increase the number of visitors from Rumah Sutera Alam in order to reach the target of visits that have been set. From the results of the research activities of the marketing communications it is important to be made by the company to introduce the offers products. Rumah Sutera Alam did marketing promotions through some promotional mix, such as personal selling, sales promotion, publicity, communication at the place of purchase, and internet marketing. There is a supporting factor in the implementation of marketing communications activities carried out by Rumah Sutera Alam, through internet marketing, publicity, communication of purchase, and the existence of reviews experiences of visitors through in Blog. While the factors restricting the existence of limitations the costs and human resources. Until now, Rumah Sutera Alam has not been able to maximize the entire elements of marketing communications activities.

STRATEGI KOMUNIKASI INTERPERSONAL PENGELOLA GRUP PENJUALAN JERSEY DI FACEBOOK (STUDI KASUS BIT AND RUN PADA GRUP FACEBOOK LELANG JERSEY & AKSESORIS SEPAKBOLA DARI GO, PI, AAA ORIGINAL R7 GALLERY) Meridian Firmansyah; Mariana Siregar; Qoute Nuraini
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

ABSTRACT The aim of this research is to know the Interpersonal Communication Strategy of the Jersey Group Sales Manager on Facebook, a case study within the FacebookAuction Jersey Football Accessories from GO, PI, AAA-Original R7 Gallery. This research usedescriptive-qualitative method to describe how the interpersonal communication strategy use by group managers to minimize the number of bid and run actors. The results of this researchshow the connectionbetween the observations and the results of the in-depth interviews the author obtained from informant so expected to minimize the number of bid and run actors. The author analyzes the interpersonal communication strategy using social exchange theory in the form of rewards, costs, results and profits, the rate comparison shows the raw size (standard). The factors that determine the interpersonal communication strategy group manager are predictions based on psychological data, knowledge that explains, and the rules set out in private.. Keywords: communication strategy, bid and run, Facebook.

PENGARUH CELEBRITY ENDORSER TERHADAP MINAT PEMBELIAN PRODUK AIDI.ID (STUDI PADA FOLLOWERS INSTAGRAM AIDI.ID) Dinda Septiani Audia; Roni Jayawinangun; Feri Ferdinan
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

ABSTRACTThis research focuses on the use of celebrity endorser to increase the interest of buying a product with title "The Impact of Celebrity Endorser towards Interest of Purchasing Aidi.id Products (study on Aidi.id Instagram Followers)”. The data analysis technique in this research is descriptive analysis, and using transformation of ordinal data into interval with MSI (Method of Successive Interval), equal score, and classic assumption as well as double regretion.The result of this research shows that the customer interest of purchasing Aidi.id product is categorized as high, this is based on the value of transactional purchase interest, referential purchase interest, preferential purchase interest, and explorative purchase interest which are respectively on very high category. There is a significant factor of the celebrity endorser that increases the customer interest in purchasing Aidi.id products. Attractiveness factor, trustworthiness factor, and expertise factor simultaneously bring impact to the buying interest that can be seen from F Test result with the amount of .000 with the percentage of 51.3% that explains the interest variation, and the other 48.7% influenced by other variables. Keywords: Celebrity Endorser, Purchase Intention, Instagram, Aidi.id

STRATEGI KAMPANYE PD PASAR PAKUAN JAYA DALAM MENINGKATKAN ANTUSIASME MASYARAKAT BERBELANJA DI PASAR TRADISIONAL Eko Sandi Satiyono; Dwi Rini Sovia; Mariana R.A. Siregar
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

ASBTRACTTraditional market has negative stigma because of its dirty, slum, not maintained, stinky, and many more negative images. The negative stigma hinders customers from shopping at traditional markets. Most of the buyers who come from upper middle class switch over to modern markets, such as supermarket and minimarket, which are more concern with cleanliness and comfortness. The government of Bogor City is also participating on managing traditional market in Bogor City, through PD Pakuan Jaya Market. PD. Pakuan Jaya is a management company that already existed since 2009, simbolized by the launcing of “Ayo ke Pasar” campaign program. This is a descriptive qualitative research using SWOT analysis. Data is gained from some interviews with informan and key informan, obervation and library research. As for data analysis, technique is done by data collections, data reduction, data interpretation, and conclusion, also triangulation process using source triangulation. The result from this analysis is “Ayo ke Pasar” campaign program from PD Pakuan Jaya Market. Pakuan Jaya Market is on quadrant I (Strength-Opportunity). It shows that this campaign program has a little strength, but has very big opportunity to overcome weaknesses and threats.Keywords: Enthusiasm,“Ayo ke Pasar”campaign, Pasar Bogor, traditional market. Keywords : Enthusiasm, "Come to Market" campaign, Bogor Market, traditional market.

Pengaruh Model Iklan Terhadap Citra Merek Produk Pond’s Sharah Adella R; Qoute Nuraini C; Layung Paramesti
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

AbstractThe study conducted to identify the effect of celebrity endorser on brand image. This study uses quantitative methods with techniques used are questionnaire and literature study. The questionnaires spread to 100 respondents, respondents selected were instagram followers @pondsindonesia. Theory used is Uses and Gratification because it said that the community has full power in choosing, viewing and reading the contents of media in order to satisfy their needs. The study uses simple linear regression technique with the result says that there is a significant influence of the celebrity endorser on brand image.Keywords: advertising, brand image, celebrity endorser

STRATEGI KOMUNIKASI HUMAS PT KERETA API INDONESIA (PERSERO) DAERAH OPERASI 1 JAKARTA DALAM PENERTIBAN LAHAN PROYEK TRANSIT ORIENTED DEVELOPMENT DI STASIUN BOGOR Yudha Citra Anugrah; Ratih Siti Aminah; Ismail Taufik Rusfien
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Abstract This study aims to determine how the public relations strategy of PT Kereta Api Indonesia (Persero) Operational Area 1 Jakarta in establishing communication to residents of the building shop tenants on the Nyi Raja Permas street in Bogor Station area before curbing occurred. The technique used to answer the problems presented is qualitative-descriptive using the Communication Strategy theory proposed by Effendy. This theory is used to find out about how the communication strategy carried out by Public Relations of PT. Kereta Api Indonesia (Persero) Operational Area 1 Jakarta to the residents who are disciplined. The research subjects used in this study were Suprapto as Senior Public Relations Manager, Ayep Hanapi as Junior Manager of Public Relations, Nanda Public Relations Staff and one of the residents who were disciplined. Data collection techniques using field observation techniques, in-depth interviews and documentation. The research results related to the communication strategy carried out by the public relations of PT Kereta Api Indonesia (Persero) Jakarta Operational Area 1, namely through two-way communication which emphasizes more on persuasive communication strategies and informative communication strategies. Persuasive communication strategies and informative communication strategies are very visible when the public relations of PT Kereta Api Indonesia (Persero) Jakarta Operational Area 1 conducted a dialogue with the tenants of the shophouse on the Nyi Raja Permas street in Bogor Station area through a socialization program, here the Public Relations of PT Kereta Api Indonesia (Persero) explained to residents that the area would later be built residential area integrated with the station and residents who would be disciplined would be moved or relocated to Pasar Kebon Kembang Bogor, of course the Public Relations of PT Kereta Api Indonesia (Persero) Daerah Operasi 1 Jakarta also explained informally that this development project was a government project to improve the efficiency of the use of rail transportation. Keywords: Communications Strategy, Land Controlling, Transit Oriented Development

PENGARUH KAMPANYE KOMUNIKASI PADA GERAKAN “BOGOH KA BOGOR” TERHADAP PERUBAHAN SIKAP MASYARAKAT (Studi Kasus KECAMATAN BOGOR TENGAH) Sisca Wulandari; Qoute Nuraini C; David Rizar Nugroho
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

ABSTRACTThis study uses a quantitative method entitled The effect of the communication campaign on the "BOGOH KA BOGOR" movement towards changes in people's attitudes. This study discusses how much influence the "Bogoh Ka Bogor" campaign has on the attitudes of the people of Bogor City. In this study, the independent variable is the communication campaign while the dependent variable is the change in community attitudes. The population is 104120 people, with a sample of 100 people. The sampling technique used is stratified random sampling. The hypothesis used is a statistical hypothesis.Based on the results of the multiple regression analysis that has been done shows that based on the t test it is known that the probability value of the t-count for variable X1 that is community characteristics is greater than the significant level of 0.05 (5%) which means that the respondent's characteristic variables have influence but not significantly towards community attitudes.The t-test results for the communication campaign variable showed that the t-count probability value was smaller than the significance level of 0.05 (5%), which means that the communication campaign variable affected the attitudes of the people of Bogor, Bogor Tengah sub-district. The results of multiple regression testing obtained a regression coefficient of 0,000 with a significance value of 0,000 0.05, meaning that the communication campaign has a positive effect on community attitudes, so if the communication campaign is improved the public attitude will increase. Based on the results of the F test this study showed that the two variables X1 and X2 with the F test produced p value = 0,000. Because the p value is 0,000 0.05, based on the results of the F test or the simultaneous test shows the characteristics of the community (X1) and the communication campaign (X2) simultaneously influence on changes in community attitudes. Adjusted R-Square value of 0.481 This means that individual characteristics and communication campaigns have a proposition of influence on community attitudes of 48.1% while the remaining 51.9% (100% - 48.1%) are influenced by other variables that are not in the regression model linear Keywords: Communication Campaign, BOGOH KA BOGOR, Public Attitude

HUBUNGAN KUALITAS PELAYANAN KELUHAN DENGAN KEPUASAN PELANGGAN Oktha Fanny; Muslim Muslim; Mariana R.A. Siregar
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

This study aims to identify the relationship between service quality complaints with customer satisfaction in the Bogor branch Transvision, to identify customer characteristics, and identify the relationship between variable customer characteristics with customer satisfaction in the Bogor branch Transvision.This research was conducted at Transvision Bogor branch in March 2017. Samples taken were 76 customers. The sampling technique is using probability sampling. Data sources used include primary data such as questionnaires, interviews, and observations, and secondary data, such as books, official sites related to research. Data analysis techniques used descriptive statistical analysis and non-parametric statistical analysis. Correlation test using the Chi-Square formula and Spearman Rank with validity test using the Pearson product moment formula. Analysis X1 regarding customer characteristics, variable X2 regarding the quality of Customer Relationship Management services, and the last variable Y1 is customer satisfaction in Bogor branch Transvision. The results of the correlation between customer characteristics X1 and customer satisfaction Y1 at Transvision Bogor branch get a low correlation value, which means that there is no relationship between the two variables X1 and Y1. While the value of the correlation between the quality of service X2 with the number of customers in Transvision Bogor branch Y1 get a high correlation value means that there is a relationship between the two variables X2 with Y1. Keywords: Service Quality, Service Satisfaction, Transvision

PENGARUH GAYA BAHASA PENYIAR TERHADAP RATING RADIO SINAR MEGA SWARA FM (SMS) (Kasus Masyarakat Kp Cigadog Desa Tenjolaya Kecamatan Cicurug Kabupaten Sukabumi) Aptan Sependi; Dwi Rini Sovia Firdaus; Intan Tri Kusumaningtias
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

This study aims to determine Radio Sinar Mega Swara Fm Rating, find out the Influence of Broadcasting Languages,the pronunciation style of Radio Broadcaster,the Tone of Voice of Radio Broadcasters, and the Accentuation (emphasis on important words) Radio Broadcaster. This research usesSimple Linear Regression method and the Stimulus-organism-response (S-O-R) as the grand theory, using questionnaires to 51 respondents in the Cicurug subdistrict Sukabumi regency, precisely in Kp. Cigadog. The sampling technique uses Puposive Random Sampling, with correlation test. Validity test uses Pearson Product Moment formula and reliability test with Cronbach Alpha formula. While data processing uses IBM SPSS Statistics 20 and Microsoft Excel 2010. The results of simple linear regression equation in this study are as follows: Y = 6,305 + 0814X. Where Y is the radio rating of mega swara fm and X is the style of announcer language. The model means that every time an increas in the value of language style (X) will be followed by an increase in the radio rating (Y). Then it can be seen that from the variable X to the variable Y has an influence. Keywords:Language Style, Announcer, Radio Rating.Chaer Abdul, A. L. (2010). Sociolinguistics:Perkenalan Awal. Jakarta: Rienika Cipta.Harley, P. (2006). Radio Penyiaran It's Not Just a Talk. Malang: Bayumedia Publishing.Irawan, S. (2008). Metode Penelitian:Suatu Teknik Penelitian Bidang Kesejahteraan Sosial dan Ilmu Sosial Lainnya. Bandung: Remaja Rosdakarya.Irwanto, d. (2002). Psikologi Umum. Jakarta: Total Grafika.Masduki. (2004). Menjadi Broadcaster Professional. Yogyakarta: Pustaka Popular LkiS.Morissan, M. (2008). Manajemen Media Penyiaran. Jakarta: Kencana Pranadamedia Group.Nurudin. (2007). Pengantar Komunikasi Massa. Jakarta: PT. Raja Grafindo Persada.Olii Hellena, L. H. (2013). Repoertase Radio dan Televisi Ed 2. Jakarta: Permata Puri Media.Rachmat, K. (2012). Komunikasi dan Regulasi Penyiaran. Jakarta: Kencana Prenada Media Group.Rahmawati Indah, D. R. (2011). Berkarier di Dunia Broadcast. Bekasi: Laskar Askara.Singarimbun Masri, S. E. (2012). Metode Penelitian Survei. Jakarta: LP3ES.Siregar Syopian, M. (2013). Statistik Parametrik Untuk Penelitian Kuantitatif. Jakarta: PT. Bumi Aksara.Sugiyono. (2011). Metode Penelitian Kuantitatif Kualitatif dan RD. Bandung: Alfabeta.Sugiyono. (2014). Statistika Untuk Penyiaran. Bandung: Alfabet

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Contact Name
Mariana Rista Ananda Siregar

Contact Email
marianasiregar@unpak.ac.id

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+62251-8338650

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jpsik@unpak.ac.id

Editorial Address
Jl. Pakuan, RT.02/RW.06, Tegallega, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16129

Location
Kota bogor,

Jawa barat

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Mariana Rista Ananda Siregar

Contact Email marianasiregar@unpak.ac.id

Phone +62251-8338650

Journal Mail Official jpsik@unpak.ac.id

Editorial Address Jl. Pakuan, RT.02/RW.06, Tegallega, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16129

Location Kota bogor, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Mariana Rista Ananda Siregar

Contact Email
marianasiregar@unpak.ac.id

Phone
+62251-8338650

Journal Mail Official
jpsik@unpak.ac.id

Editorial Address
Jl. Pakuan, RT.02/RW.06, Tegallega, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat 16129

Location
Kota bogor,

Jawa barat

INDONESIA