JBIMA (Jurnal Bisnis dan Manajemen)
Vol 6 No 1 (2018): JBIMA (Jurnal Bisnis dan Manajemen)

Strategi Komunikasi Pemasaran Melalui Facebook (Studi Kasus pada Pengusaha Kue Kering Alissa Cookies)

Maulida Dwi Kartikasari (Universitas Pancasakti Tegal)
Mursyidah Dwi Hartati (Universitas Pancasakti Tegal)

Article Info

Publish Date
31 Mar 2018

Abstract

This research is aimed to find out how marketing strategy done by Tegal businessman "Alissa Cookies". Starting in 2017 Alissa Cookies” uses Facebook as a marketing strategy. This research uses a qualitative method with descriptive qualitative type. This study is focused on the implementation of Facebook as a marketing communications strategy at Alissa Cookies. From the study, it was obtained a comprehensive impact on the use and accompanied by the resulting result. The results show that Facebook is a very helpful strategy in marketing. Often promoting both product, business, and innovation through Facebook not only increases sales, but many benefits are gained. The benefits are information, increasing business partners, and the trust of the community. The amount of profit earned, of course, not only increases the sales but increases in sales every day.

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Journal Info
JBIMA (Jurnal Bisnis dan Manajemen)
Website

Abbrev

jbm

Publisher

Universitas Peradaban

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The journal provides a forum for original research articles and reviews from various topic in business and management, including but is not limited to Business Strategy and Policy, Entrepreneurship, Micro and Small Medium Enterprise, Financial Management, Corporate Finance, Behavioral Finance, ...