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All Journal JBIMA (Jurnal Bisnis dan Manajemen) Cakrawala: Jurnal Pendidikan

Mursyidah Dwi Hartati

Universitas Pancasakti Tegal

Author-ID : 3376439

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Strategi Komunikasi Pemasaran Melalui Facebook (Studi Kasus pada Pengusaha Kue Kering Alissa Cookies) Maulida Dwi Kartikasari; Mursyidah Dwi Hartati
JBIMA (Jurnal Bisnis dan Manajemen) Vol 6 No 1 (2018): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research is aimed to find out how marketing strategy done by Tegal businessman "Alissa Cookies". Starting in 2017 Alissa Cookies” uses Facebook as a marketing strategy. This research uses a qualitative method with descriptive qualitative type. This study is focused on the implementation of Facebook as a marketing communications strategy at Alissa Cookies. From the study, it was obtained a comprehensive impact on the use and accompanied by the resulting result. The results show that Facebook is a very helpful strategy in marketing. Often promoting both product, business, and innovation through Facebook not only increases sales, but many benefits are gained. The benefits are information, increasing business partners, and the trust of the community. The amount of profit earned, of course, not only increases the sales but increases in sales every day.

Efektifitas Penggunaan Media Belajar (Ceramah dan LCD) terhadap Motivasi Belajar Mahasiswa PPKn Universitas Pancasakti Tegal Endang Sulistianingsih; Mursyidah Dwi Hartati; Ponohardjo
Cakrawala: Jurnal Pendidikan Vol 10 No 1 (2016)
Publisher : Universitas Pancasakti Tegal

Media pendidikan merupakan suatu alat/perantara yang berguna untuk memudahkanproses belajar mengajar dalam rangka mengefektifkan komunikasi antara dosen danmahasiswa. Media dalam mengajar memegang peranan penting sebagai alat bantu untukmenciptakan proses belajar mengajar yang efektif. Sehingga kami mengadakan penelitianbagaimana efektifitas penggunaan media belajar (ceramah dan LCD) dalam meningkatkanmotivasi belajar mahasiswa Program Studi PPKn UPS Tegal.Penelitian ini merupakan penelitian deskriptif analitik komparatif. Desain penelitian inimenggunakan variable mandiri (satu variable). Populasi penelitian ini adalah mahasiswa PPKnregular semester VI Tahun Akademik 2014/2015 UPS Tegal. Metode sampling yang digunakandalam penelitian ini adalah probability sampling. Sedangkan sample yang diambil, dilakukandengan teknik simple random sampling. Beberapa metode yang digunakan dalam penelitian inimeliputi angket, observasi dan wawancara. Untuk menguji instrument penelitian digunakan ujivaliditas konstruk dan uji reliabilitas. Data dianalisis menggunakan teknik statistic analisadeskriptif dan parametik independen sample t-test polled varian dengan SPSS Ver. 19.Berdasarkan hasil perhitungan dapat disimpulkan bahwa tidak terdapat perbedaan motivasibelajar antara mahasiswa yang lebih menyukai menggunakan media bantu LCD ketika kegiatanbelajar mengajar berlangsung dengan mahasiswa yang lebih menyukai metode ceramah ketikakegiatan belajar mengajar berlangsung.Berdasarkan penelitian di atas, maka disarankan dosen sebaiknya pandai dalammengkombinasikan penggunaan media belajar ceramah dan LCD. Hal ini selain untuk motivasidan prestasi belajar mahasiswa sekaligus juga untuk menghidari kebosanan.

Menggagas Revitalisasi Nilai Nilai Pancasila dalam Peran Masyarakat terhadap Generasi Muda Berbangsa dan Bernegara Tity Kusrina; Mursyidah Dwi Hartati
Cakrawala: Jurnal Pendidikan Vol 13 No 2 (2019)
Publisher : Universitas Pancasakti Tegal

The problem of youth is an eternal problem and is always experienced by each generation in relation to older generations. The problem was caused due to the result of the process of maturity, adjusting himself to the new situation arises the hope that every young man will have a better future than his parents. The research objectives (1) describe the idea of revitalizing Pancasila values of the role of the community, (2) describe the understanding of the role of society towards the young generation of the nation and state, (3) describe the idea of revitalizing the Pancasila values of the role of the community towards the nation's young generation and the state. This type of research is a qualitative study using a descriftive approach. The subject of this research is the Young Generation of Tegal City, Tegal Barat Subdistrict in 2019. The data analysis of this study uses Triangulation. The results of this study indicate that the revitalization of the values of Pancasila in the context of the current era, as the young generation has great control in social life in the present and future in order to realize and practice the values of Pancasila. So it is appropriate for the young generation of both men and women to be a wise generation in various aspects of life in accordance with the values of Pancasila both practice in the family, community, and country.

Konstruksi Sosial Masyarakat Tentang Kearifan Lokal di Era Perkembangan Iptek (Studi Fenomenologi Di Kota Tegal) Mursyidah Dwi Hartati; Tity Kusrina
Cakrawala: Jurnal Pendidikan Vol 13 No 2 (2019)
Publisher : Universitas Pancasakti Tegal

The social transformation of Tegal society has brought a logical consequence to the society, economically, culturally and politically. Local wisdom provides public protection to survive in the midst of social change. The ability of the Tegal community in dealing with social change is one of the determinants of social wisdom that is there. Some of the things that prove to be the impact of globalization and the advancement of IPTEK in Tegal include; (i) the entry of Hand Phone and (ii) influence in transportation. Efforts to strengthen the nation's identity and maintain the local wisdom of the people of Tegal have had enough awareness and it was built through a small scope such as family, village, village, town. Villagers usually have more and more resistance to the threat of change. The aspect of the change referred to here is the trasisi of the agrarian society towards the industrial community. Certainly it is a consequence, but researchers have identified some social wisdom that characterized the people of Tegal

Pengaruh Mata Kuliah Pengembangan Kepribadian Pancasila dalam Menyikapi Ilmu Pengetahuan dan Teknologi Mursyidah Dwi Hartati; Ponohardjo; Mohamad Khamim
Cakrawala: Jurnal Pendidikan Vol 12 No 1 (2018)
Publisher : Universitas Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (684.236 KB)

This research aimed to find out the effect of personality development subject in responding science and technology in responding science and technology. The population of the research was 103 students. Sampling technique used was proportionate cluster random sampling, in this case each class was taken 70% of students to be participant and it was 40 students. Data was questionnaire and it was analyzed using descriptive and regression analysis, which had been tested its validity and reliability trough pearson product moment. The result of this research proved in general the participants had good Pancasila personality development. Students as young generation should keep nationality personality in responding the science and technology challange, and hold on Pancasila as national principle so the development of science and technology can help national development

Co-Authors Kusrina, Tity Maulida Dwi Kartikasari Mohamad Khamim Ponohardjo Sulistianingsih, Endang

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