International Journal of Engineering and Emerging Technology
Vol 2 No 1 (2017): January - June

Bussines Intelligent in Telemarketing Using SVM

Putu Agung Ananta Wijaya (Department of Electrical and Computer Engineering, Post Graduate Program, Udayana University)
Komang Budiarta (Department of Electrical and Computer Engineering, Post Graduate Program, Udayana University)
Made Sudarma (Department of Electrical and Computer Engineering, Udayana University)

Article Info

Publish Date
23 Sep 2017

Abstract

Direct marketing provides an advantage in approaching consumers. Communication that happens allows us more closely, able to change the behavior and know the needs required by consumers accurately. But this technique has a lack of time. It takes a long time to convince consumers to buy the products offered. Bussines intelligent with data mining approach to consumer data is required. This process will analyze the potential possessed by a consumer. At the stage of the DSS used SVM method to predict whether consumers will buy products that have been offered. Bussines intelligent built proven able to predict consumers who have the potential to buy products. Tests show the greatest prediction accuracy rate is 89.5% with a combination of data traning of 70% of the dataset.

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Journal Info
International Journal of Engineering and Emerging Technology
Website

Abbrev

ijeet

Publisher

Universitas Udayana

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Mechanical Engineering

Description

International Journal of Engineering and Emerging Technology is the biannual official publication of the Doctorate Program of Engineering Science, Faculty of Engineering, Udayana University. The journal is open to submission from scholars and experts in the wide areas of engineering, such as civil ...