Jurnal Studi Komunikasi
Vol 3, No 3 (2019)

LITERASI MEDIA BERBASIS KEARIFAN LOKAL MASYARAKAT BALI

Darmastuti, Rini (Unknown)
Purnomo, Jusuf Tjahjo (Unknown)
Utami, Birmanti Setia (Unknown)
Yulia, Hanita (Unknown)

Article Info

Publish Date
08 Nov 2019

Abstract

This research aims to describe the Balinese local wisdom as the groundwork for media literacy and to build media literacy model. The observations and in-depth interviews to Balinese prominent leaders were conducted in his qualitative research. The results show that (1) Nawangleh and Tri Hita Karana are the Balinese local wisdom; (2) The principle of Nawangleh and Tri Hita Karana becomes the basis for filtering, sorting, and choosing the messages shown on the television; (3) The opinion leaders that convey the messages of media literacy are Kelian Adat and Sanggar’s mentors (housewives), karang taruna’s leaders (teenagers), and school teachers (children).

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Journal Info
Jurnal Studi Komunikasi
Website

Abbrev

jsk

Publisher

Universitas Dr. Soetomo Surabaya

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), one of the journals published by Faculty of Communications Science Dr. Soetomo University, was established in January 2017. Jurnal Studi Komunikasi a double blind peer-reviewed journal, explores critical and constructive ...