<![CDATA[This study aims to analyze the application of business success at Mas Masdoeki Gringging Kediri Jewelry Shop. Ananalysis of business success variables consists of 4 variables, namely marketing factors, production factors, organizational and management factors, and financial factors for informants from Masdoeki Gringging Kediri Jewelery Shop with informants from the shop customers. Informants in this study were shop owners, employees who numbered 2 employees and customers totaling 6 people. From the results of the analysis of variables that lack the completeness include organizational and management factor variables and financial factor variables. Where organizational and management factor variables lack conformity are located in the indicators of personal interest in the Masdoeki Gringging Kediri jewelry store and financial variables that lack conformity are located in the business potential feasibility indicator at the Masdoeki Gringging jewelry store Kediri which lacks conformity lies in the indicator of understanding in customer needs. While the marketing and production factor variables get the appropriate answers.]]>
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