Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Vol 12 No 2 (2019): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol. 12 No. 2 September 2019

PROMOSI UNTUK MENINGKATKAN PENDAPATAN PRODUK SURAT DAN PAKET PADA PT POS INDONESIA (PERSERO) BANJARMASIN

Sri Mulyani (STIE NASIONAL BANJARMASIN)
Diana Hayati (STIE NASIONAL BANJARMASIN)
Hasbiannur Hasbiannur (STIE NASIONAL BANJARMASIN)

Article Info

Publish Date
30 Sep 2019

Abstract

Abstract, The research aims analyze promotions to increase revenue for mail and package products at PT Pos Indonesia (Persero) Banjarmasin. The method used is descriptive method. The research population was customers of PT Pos Indonesia (Persero) Banjarmasin in 2017, 1440 customer people. The research sample uses the Slovin formula to 100 customers. The conclusion of this research is the promotion of PT Pos Indonesia (Persero) Banjarmasin in increasing its customers so far not yet promoting the promotion of services to the maximum. The services offered to customers and companies have not yet optimized their marketing steps through promotion of service product sales

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Journal Info
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Website

Abbrev

jdeb

Publisher

STIE Nasional Banjarmasin

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

Jurnal dinamika Ekonomi adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Nasional Banjarmasin. Terbit pertama kali tahun 2004. Dari tahun ke tahun jurnal ini tumbuh dan terus hadir hingga saat ini. Jurnal Dinamika Ekonomi mempunyai tujuan mengembangkan kajian ilmiah di bidang ...