Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Vol 7, No 2 (2019)

EFISIENSI SISTEM PEMASARAN CENGKEH (Syzygium aromaticum) DI KABUPATEN PESISIR BARAT

Siti Meiska Amelia (Unknown)
Ali Ibrahim Hasyim (Unknown)
Suriaty Situmorang (Unknown)



Article Info

Publish Date
28 Jul 2020

Abstract

This research aimed to analyze the efficiency of clove marketing system in Pesisir Barat Regency. The research data was collected in Karya Penggawa and Pesisir Utara Subdistrict of Pesisir Barat Regency in January – February 2017. This location was chosen purposively. Farmer respondents were chosen randomly, while marketing channel respondents were taken by tracing marketing networks.  Data consisted of primary and secondary data.  Data analysis included analysis of marketing system efficiency.  The results showed that the marketing system of clove in Pesisir Barat Regency was inefficient with producer share (PS) 96.51%, with the following conditions as followed. The market structure was in imperfect competition (oligopsoni), clove farmers had no difficulty in marketing their product and  there was one marketing channel in the market performance.  Marketing margin was Rp3.157,46/kg and Ratio Profit Margin (RPM) 0.93%.Key words: clove, efficiency, marketing system

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Journal Info

Abbrev

JIA

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online ...