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All Journal JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Indonesian Journal of Socio Economics Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science JURNAL ILMIAH MAHASISWA AGROINFO GALUH
Suriaty Situmorang
Jurusan Sosial Ekonomi Pertanian/Agribisnis, Fakultas Pertanian, Universitas Lampung
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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SIKAP DAN PENGAMBILAN KEPUTUSAN KONSUMEN DALAM MEMBELI BUAH JERUK LOKAL DAN JERUK IMPOR DI BANDAR LAMPUNG Rajagukguk, Mellyssa Jumiana; Sayekti, Wuryaningsih Dwi; Situmorang, Suriaty
Jurnal Ilmu-Ilmu Agribisnis Vol 1, No 4 (2013)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (125.397 KB) | DOI: 10.23960/jiia.v1i4.713

Abstract

This research aimed to determine the consumer attitude towards a decision to buy local and imported oranges, the purchase pattern of consumer towards local and imported oranges, and the factors that influence the purchased amount of oranges in Bandar Lampung. The research was conducted on purpose intraditional and modern markets in Bandar Lampung, i.e. Tugu Market, Koga Market, Way Halim Market, Pasir Gintung Market, SMEP Market, Tamin Market, Rajabasa Market, Panjang Market, Cimeng Market, Kangkung Market, Chandra Tanjung Karang supermarket, Robinson supermarket, Gelael, and Istana Buah.The total samples were 100 respondents. The samples were selected by accidental sampling method. The reasearch data was collected in February to March 2013 by the survey method. The data was analyzed by Multiatribut Fishbein analysis and multiple linear regression analysis. The results of this research showedthat the consumer preffered the attributes of imported oranges compared to local oranges. The types of oranges purchased by consumers were Medan oranges as local oranges and Mandarin Ponkam as imported oranges. The average frequency of oranges buying was three times per month, and the number of purchase amount was four kilograms per month. The factors that influenced the purchase of oranges were the household income and family size.Key words: consumer attitude, Multiatribut Fishbein analysis, oranges, purchase pattern
PENGAMBILAN KEPUTUSAN RUMAH TANGGA DALAM MENGONSUMSI KECAP MANIS DI KOTA BANDAR LAMPUNG Dewi, Vemy Ratna; Indriani, Yaktiworo; Situmorang, Suriaty
Jurnal Ilmu-Ilmu Agribisnis Vol 1, No 3 (2013)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.669 KB) | DOI: 10.23960/jiia.v1i3.574

Abstract

This research aims to analyze the preferred attributes, purchasing patterns, and factors that influenced soybean sauce demand of household consumer in Bandar Lampung City. This research employed survey method using qualitative and quantitative analyses.  The location was determined by stage groups. The total samples were 75 housewives who were drawn randomly and served as respondents. The preferred attributes of soy sauce by households was analyzed by conjoint analysis; purchase patterns of soybean sauce was analyzed by identifying and tabulating data; and the influencing factors of soybean sauce demand were analyzed by Cobb Douglas function. The research results showed that the attributes most respondents considered when buying soybean sauce were color, taste, size, and package; namely brownish black color, not too sweet taste, less than 200 ml volume and plastic sachet/refill package.  Most households chose ‘Bango’, ‘ABC’, and ‘Sedaap’ soybean sauce brand because of  their good taste, cheap price, consumer’s habit, and the only brand available at their nearby smallstores, regardless of the nutrients contained in the soybean sauce.  The housewives usually purchase it in nearby smallstores, market, and supermarket.  They bought it twice, more than twice, or once per month.  Respondents consumed it for seasoning and for eating it with rice, with the purchase of as much as 400-700 ml, 100-400 ml, or 700-1000 ml/month.  The factors that influenced  soybean sauce demand together were the price, granulated sugar price, brown sugar price, respondent’s education level, the number of household members, brand, and neighborhood. Keywords:  household decision making, purchase patterns, soybean sauce
ANALISIS PENDAPATAN DAN SISTEM PEMASARAN SUSU KAMBING DI DESA SUNGAI LANGKA KECAMATAN GEDUNG TATAAN KABUPATEN PESAWARAN Arviansyah, Riza; Widjaya, Sudarma; Situmorang, Suriaty
Jurnal Ilmu-Ilmu Agribisnis Vol 3, No 4 (2015)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (146.264 KB) | DOI: 10.23960/jiia.v3i4.1085

Abstract

The objective of this research were to : (1) identify goat’s milk production and income, and (2) analyze marketing system efficiency of goat’s milk. Location of this research was in Sungai Langka Village Gedung Tataan District Pesawaran Regency was purposively selected,  37 breeders and 3 broker as marketing agency for the sample. Sampling method for breeders used census method, while sampling method for marketing agency used snowball method. Data are drawn in July-December 2014. This research used descriptive qualitative and quantitative for the data analysis. The results of this research showed that : (1) average of production  for goat’s milk  in location’s research is still below the potential.  Income is already profitable, and (2) marketing system of goat’s milk in location’s research was inefficient. Key words : goat’s milk, income, marketing, production
KEUNGGULAN KOMPETITIF DAN KOMPARATIF USAHATANI MANGGIS DI KABUPATEN TANGGAMUS Andala, Angga; Abidin, Zainal; Situmorang, Suriaty
Jurnal Ilmu-Ilmu Agribisnis Vol 2, No 3 (2014)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.716 KB) | DOI: 10.23960/jiia.v2i3.214-222

Abstract

This study aims to analyze the competitive and comparative advantages of mangosteen farm in Tanggamus Regency. The respondents were 45 farmers. Sample based on the age of the plant, from a number of farmers who have the same age plants and selecting a simple random sampling. The data was analyzed by PAM (Policy Analysis Matrix) analysis model. Assumption for the economic age of the mangosteen plant was 20 years. The results showed that the private revenue was Rp164,288,020 and social revenue was Rp397,293,431. Private profit was Rp35,207,465 and social profit was Rp266,725,184. Based on the analysis of competitiveness, it showed that   mangosteen farm in Tanggamus Regency had comparative and competitive advantages, in which PCR values ​​0.764 and DRCR 0.300. Mangosteen farm in Tanggamus was sensitive to a decrease in output production by 20%, and a decrease in output prices by 30%. Keywords: competitiveness, mangosteen, PAM, sensitivity
PENGAMBILAN KEPUTUSAN RUMAH TANGGA DALAM MEMBELI SAUS SAMBAL BOTOL DI BANDAR LAMPUNG Delila, Sastra; Indriani, Yaktiworo; Situmorang, Suriaty
Jurnal Ilmu-Ilmu Agribisnis Vol 3, No 1 (2015)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.444 KB) | DOI: 10.23960/jiia.v3i1.%p

Abstract

The objective of this research were to know the effect of bottled chilli sauche atributes to decision making of buying bottled chili sauce and the influencing buying factors on bottled chilli sauce in Bandar Lampung. This research employed qualitative and quantitative survey method. The location was determined by using stage groups method.  The total samples of 81 household whose housewives served as respondents were chosen by simple random sampling from the groups. This research data was collected in April - May 2014. The data was analyzed by conjoint and multiple linear regression analysis. The result of conjoint analysis showed that the most preferred attributes of bottled chili sauce were spicy, reddish orange color, bigger than 250 ml and packaging in glass bottle. Most of the respondents choose ABC and Indofood brands as their bottled chili sauce because of the quality, hot taste and good price.  The factors that significantly influenced the buying of bottled chili sauce were the price, wife’s education, household income, the dummy variables of brand and advertisement. Key words: bottled chili sauce, conjoint, decision making
ANALISIS EFISIENSI PEMASARAN UBI KAYU DI PROVINSI LAMPUNG Anggraini, Nuni; Hasyim, Ali Ibrahim; Situmorang, Suriaty
Jurnal Ilmu-Ilmu Agribisnis Vol 1, No 1 (2013)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.611 KB) | DOI: 10.23960/jiia.v1i1.135

Abstract

This research aims to analyze the efficiency of cassava marketing system in Lampung Province. Theresearch was conducted purposively in Lampung Tengah and Lampung Utara in May-June 2012. Farmerrespondents were chosen randomly and marketing channel respondents were taken by tracing marketingnetworks. Data consisted of primary and secondary data. Data analysis included analysis of marketingsystem efficiency. The results showed that the marketing system of cassava in Lampung Province wasefficient with producer share (Ps) of more than 80 %, with the following conditions: (a) the market structurewas almost a perfect competition. (b) the market conduct: cassava farmers had no difficulty in marketingtheir product. (c) the market performance: there were two marketing channel; marketing margin and ProfitMargin Ratio were relatively small, and the elasticity of price transmission was less than one.
ANALISIS KELAYAKAN FINANSIAL DAN RISIKO USAHA BUDIDAYA JAMUR TIRAM DI PROVINSI LAMPUNG Devy, Jenisa; Hasyim, Ali Ibrahim; Situmorang, Suriaty
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 6, No 4 (2018)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (802.012 KB) | DOI: 10.23960/jiia.v6i4.347-354

Abstract

This research aims to analyze the financial feasibility and the risk of oyster mushroom cultivation which is conducted in Lampung Province, especially in Metro and Bandar Lampung City.  The locations of the research are chosen purposively by considerating that both places were the largest harvesting areas and the highest oyster mushroom production.  The data is collected in month of May 2017, in which respondents are taken by census method with the amount of seven cultivators. They are divided into three categories based on their techniques they use, i.e., the cultivators producing the  planting media to be cultivated and partly to be sold, the cultivators producing the planting media to be cultivated only, and the cultivators purchasing the planting media to be cultivated.  Furthermore, the financial and risk analyses are analyzed by the quantitative analysis.  The result showed that the oyster mushroom cultivation on the three categories were profitable and feasible to be developed based on the value of investment criterias (Internal Rate of Return (IRR), Net Present Value (NPV), Payback Period (PP), Gross Benefit Cost Ratio (Gross B/C Ratio) and Net Benefit Cost Ratio (Net B/C Ratio)).  The risk analysis showed that CV (Coefficient of Variation) value was ≤ 0,5 and value of lower limit (L)was  ≥ 0; hence the cultivators were able to avoid the risk.Key words : cultivator, feasibility, financial, oyster mushroom, risk
ANALISIS PENDAPATAN DAN PEMASARAN KAKAO DI KECAMATAN BULOK KABUPATEN TANGGAMUS Anggraeni, Stella Ayu; Prasmatiwi, Fembriarti Erry; Situmorang, Suriaty
Jurnal Ilmu-Ilmu Agribisnis Vol 6, No 3 (2018)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.873 KB) | DOI: 10.23960/jiia.v6i3.3021

Abstract

This research aimed to analyze the income of cocoa farming and cocoa marketing efficiency in Bulok Subdistrict of Tanggamus Regency.  This research was conducted purposively in Suka Agung and Napal Village on April to May 2017.  The farmer respondents were chosen randomly and the marketing agency respondents were chosen from marketing agency which was directly involved in cocoa marketing at the research area.  The analysis used was quantitative descriptive method.  The result showed that the income of cocoa farming of cash cost was Rp23,502,689.07 per year and the income of cocoa farming of total cost was Rp16,365,572.38 per year .  The cocoa marketing system in Bulok Subdistrict of Tanggamus Regency was inefficient, because some marketing channel (50%) had producer share less than 60 percent,  the value of total marketing margins was still high (36.08 %), with uneven ratio of profit margin.Key words: cocoa, farming, income, marketing
ANALISIS KEPUASAN DAN LOYALITAS KONSUMEN TERHADAP PISANG RAJA SEREH DAN PISANG CAVENDISH DI KOTA BANDAR LAMPUNG Negara AT, M Hutama Pandu; Situmorang, Suriaty; Gultom, Dame Trully
Jurnal Ilmu-Ilmu Agribisnis Vol 8, No 1 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i1.123-130

Abstract

The aims of this research are to determine the satisfaction, and loyalty of consumers to Raja Sereh Banana and Cavendish Banana products in Bandar Lampung City. The research is conducted in June to July 2018. The samples are consumers of Raja Sereh Banana and Cavendish Banana that are recruited byaccidental sampling. The number of consumer respondents are 80 people, divided by 40 respondent of Raja Sereh Banana and 40 respondent of Cavendish Banana. This research is conducted in two different locations, namely traditional market (Pasir Gintung Market) and modern market (Gelael Supermarket). The research data is analyzed by descriptive analysis, namely Consumer Satisfaction Index Analysis (CSI) and Loyalty Pyramid. The results of this research showed that Raja Sereh Banana and Cavendish Banana consumers were ?satisfied? and ?loyal?. Consumer satisfaction of Raja Sereh Banana was 74.66 percent and the consumer satisfaction of Cavendish Banana consumer was 71.09 percent. The level of consumer loyalty was classified as a buyer who was committed with a value of 85.00 percent for Raja Sereh Banana and 90.00 percent for Cavendish Banana.Keywords:bananas, consumer, loyalty, satisfaction
ANALISIS PENGADAAN BAHAN BAKU DAN NILAI TAMBAH AGROINDUSTRI KERIPIK UBI KAYU DI KECAMATAN WAY JEPARA KABUPATEN LAMPUNG TIMUR Kusuma, Ekawati Wahyu; Widjaya, Sudarma; Situmorang, Suriaty
Jurnal Ilmu-Ilmu Agribisnis Vol 8, No 1 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i1.69-76

Abstract

This research aims to analyze the procurement of raw material, added value, and the factors causing inactivity of 18 cassava chips agroindustries. This research was conducted in Way Jepara District, East Lampung Regency in May -July 2018. Respondents were active and non-active cassava chips agroindustries in Way Jepara District. Procurement of raw materials is analyzed using six-component method. The added value is analyzed use Hayami's method, and the cause of inactivity of the 18 cassava chips agroindustries is analyzed qualitatively. The results showed that the procurement of raw materials with six components, namely time, place, price, quantity, quality, and type of active agroindustry is appropriate, because it is in line with the expectations of each active agroindustry. Three active agroindustries have a positive added value (NT>0) can absorb labor, and can increase the income of the community around the agroindustry. The main factors causing the inactivity of 18 cassava chips agroindustries in Way Jepara District in production are less extensive product marketing coverage and low level of demand for the chips produced.Key words: added value, agroindustry, cassava, raw material
Co-Authors Achdiansyah Soelaiman Adyguna WF Simamora Ali Ibrahim Hasyim Angga Andala, Angga Anggraeni, Stella Ayu Anita Noviana Ariep Budi Prayitno Bernadetha Dini Noventy Cindy Hosiani Dhea Putri Sormin Clara Yolandika Dame Trully Gultom Devy, Jenisa Diana Yulitasari Dilla Sefa Ledy Dwi Haryono Dwi Haryono Eka Kasymir Ekawati Wahyu Kusuma Eva Mulia Sari Fadilla Sari Felicia Marisa Sinabariba Fembriarti Erry Prasmatiwi Firham Ramadinata Gumelar, Satria Arif Haliana Ghaida Sanjaya Han Prahara Lukyta Handini Pujitiasih I Gusti Agung Komang Diafari Djuni Hartawan Jessica Anggraesi Kahfindra Khalik Kabuli Ktut Murniati Kusuma, Ekawati Wahyu Lestari, Dyah Aring Hepiana Lestari, Olpa Fuji Lika Masesah Luh Putu Ratna Sundari Lutfi Yulisa Luvita Willya Hendri M Hutama Pandu Negara AT M Pandu Pradyatama M. Ryan Afif Marifza Syarif Marwin, Natha Measi Arsita Mellyssa Jumiana Rajagukguk Monica Inggriani Mufri Wedanimbi Octaviani Muhamad Irfan Affandi Muhammad Fajar Ali Mutiara Putri Negara AT, M Hutama Pandu Nuni Anggraini Nurjanah Nurjanah Paula Shintia Marbela Pane Quen Tia Mona R Hanung Ismono Reki Candra Renaldi Renaldi Reza Kesuma Rio Khusnul Rizal Riska Widyasari Riza Arviansyah, Riza Salsabila Thea Rahmani Sastra Delila, Sastra Sirilus Gatya Prasasta Siti Meiska Amelia Soraya Alaini Sudarma Widjaya Sudarma Widjaya Sudarma Widjaya, Sudarma Suf Ajizah Sumaryo Gs Titik Gustina Hutabarat Try Eliza Tubagus Hasanuddin Vemy Ratna Dewi Wan Abbas Zakaria Wulan Juwita Sianturi Wuryaningsih Dwi Sayekti Yaktiworo Indriani Yohana Julina Sinaga Zainal Abidin Zainal Abidin Zakiyah Noor Balqis