Jurnal Logistik Indonesia
Vol 3, No 2: Oktober 2019

Ketepatan Pengaruh Manajemen Logistik Terhadap Tingkat Kepuasan Pelanggan PT. Bhinneka Bajanas Cabang Cikarang

Yosephyn Patria Larici (Institut Ilmu Sosial dan Manajemen Stiami)
Fino Wahyudi Abdul (Institut Ilmu Sosial dan Manajemen Stiami)



Article Info

Publish Date
04 Nov 2019

Abstract

This study aims to determine how much influence logistics management has on the level of customer satisfaction at PT. Bhinneka Bajanas Cabang Cikarang. The population of this research is PT. Bhinneka Bajanas Cabang Cikarang customers as many as 100 people, while the sample in this study were 50 people using the Accident Sampling method, then the data was obtained by simple linear regression analysis. The independent variable in this study is logistical management and the dependent variable is customer’s satisfaction. The results of this study indicate that logistics management has an influence on customer satisfaction. It can be seen from the results of T test, the analysis’ results show the value of T count> T table (6.327> 2.01). It means that H0 is rejected and H1 is accepted, or there is an effect (partially) between Logistics Management and Customer Satisfaction Levels.

Copyrights © 2019






Journal Info

Abbrev

logistik

Publisher

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

Jurnal Logistik Indonesia is one of the scientific publications published by Study Program of Logistics Management, Faculty of Social Science and Management Institut Ilmu Sosial dan Manajemen STIAMI. The purpose of the Journal is to support development logistic management theory and practice in ...