Source: Jurnal Ilmu Komunikasi
Source : Jurnal Ilmu Komunikasi Volume 4 Nomor 1 April 2018

STRATEGI KOMUNIKASI RADIO DALKA FM MEULABOH DALAM DALAM MENINGKATKAN JUMLAH PEMASANG IKLAN

Rahma Hidayati (Unknown)
triyanto triyanto (Unknown)
masmidar masmidar (Unknown)



Article Info

Publish Date
30 Oct 2018

Abstract

This research concludes that, Pull Strategy applied by Dalka FM is by looking for target ofadvertiser candidate, then send Dalka FM radio profile which inside is designed as possible.Another strategy is to include the price of the ad. It is intended that the advertiser becomesinterested in contacting and responding to the offer letter, or by visiting the prospect's businesspremises or face to face immediately and approaching to offer direct advertising. Push Strategyto encourage advertiser interest into a desire to work together by providing spot bonuses orviews for advertisers. Pass Strategy to expand marketing and create public opinion and positiveimage by holding events on air and off air, held events in the form of field activities to get closerto the community.Keywords: Communication Strategy, Dalka FM Radio, Advertisement.

Copyrights © 2018






Journal Info

Abbrev

jsource

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

SOURCE is an open access, and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary social and political issues: media and journalism, new media and communication technologies, cultural communications, public ...