Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah
Vol 5, No 1 (2019)

EFEKTIFITAS INSTAGRAM SEBAGAI MEDIA PERSUASI FILANTROPI ISLAM BAGI MAHASISWA

herlina yustati (IAIN BENGKULU)

Article Info

Publish Date
08 Apr 2019

Abstract

Through this paper the author will measure the effectiveness of Instagram as a media for persuasion of Islamic philanthropy for students. Because Instagram is a social media that is in great demand by the younger generation. This research is a quantitative study with a questionnaire as a research instrument, population for tihis research was students of the zakat waqf management study program of IAIN Bengkulu, sample was a saturated sample,   consist of 76 students. Measuring the level of effectiveness using the AIDA method (Attention, Interest, Desire and Action). The results showed that the effectiveness of Instagram was in the good category as a persuasion media for Islamic philanthropy for students.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
184.466 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah
Website

Abbrev

Al-Intaj

Publisher

Institut Agama Islam Negeri Bengkulu

Subject

Economics, Econometrics & Finance

Description

This journal encompasses original research articles, review articles, and short communications, including: 1. Accounting, 2. Islamic Accounting, 3. Management, 4. Management of sharia, 5. Sharia Bussines Management, 6. Human Resource Management, 7. Economics Education, 8. Sharia Financial ...