Kertha Semaya
Vol. 01, No. 06, Juli 2013

PRAKTIK JUAL RUGI (PREDATORY PRICING) PELAKU USAHA DALAM PERSPEKTIF PERSAINGAN USAHA

I Dewa Gede Riski Mada (Unknown)
A. A. Sri Indrawati (Unknown)

Article Info

Publish Date
15 Aug 2013

Abstract

Predatory pricing is the practice of selling goods or services at very low price, intending to drive competitors out of the relevant market, or create barriers to entry for potential new competitors. If competitors or potential competitors cannot sustain equal or lower prices without losing money,then the businesses will be eliminated from the competition or choose not to compete in relevant market.Therefore in this paper will describes the impact of the practice of predatory pricing in business competition, from short term to long term. And also will describes the legal consequences against businesses that engage in the practice predatory pricing.

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Journal Info
Kertha Semaya
Website

Abbrev

kerthasemaya

Publisher

Universitas Udayana

Subject

Law, Crime, Criminology & Criminal Justice

Description

E-Journal Kertha Semaya merupakan jurnal elektronik yang dimiliki oleh Program Studi Ilmu Hukum Fakultas Hukum Universitas Udayana. Materi muatan jurnal ini memfokuskan diri pada tulisan-tulisan ilmiah menyangkut lapangan Hukum Perdata atau Bisnis. Secara spesifik, topik-topik yang menjadi tema ...