E-Jurnal Manajemen Universitas Udayana
Vol 4 No 4 (2015)

PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP REPUTASI PERUSAHAAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN (STUDI PADA PT. COCA COLA AMATIL DENPASAR)

I Kadek Yus Dantara (Fakultas Ekonomi dan Bisnis Universitas Udayana)
Gede Bayu Rahanatha (Unknown)

Article Info

Publish Date
31 Mar 2015

Abstract

This study aims to find the effect of corporate social responsibility toward company's repution mediated by customer satisfaction, this study was conducted at PT. Coca Cola Amatil Denpasar by using qualitative research. The datas were gained by spreading questioner to 120 consumers of PT.Coca Cola Amatil product in Denpasar city. Structural equation modeling (SEM) was used to analyze the datas. The results show CSR has positive and significant effect toward company reputation. Customer satisfaction has positive and significant effect toward company reputation. And customer satisfaction was eligible to act as mediation variable in the effect of CSR toward company reputation.  

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Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...