E-Jurnal Manajemen Universitas Udayana
Vol 2 No 8 (2013)

Pengaruh Bauran Pemasaran Jasa terhadap Kepuasan dan Loyalitas Nasabah pada PT Pegadaian (Persero) Cabang Mengwi Badung

I Gede Nyoman Ade Letrio Putra (Fakultas Ekonomi Universitas Udayana)
Eka Sulistyawati (Fakultas Ekonomi Universitas Udayana)

Article Info

Publish Date
23 Jul 2013

Abstract

This study was conducted in order to know the influence of marketing mix consists of product, price, promotion, place, people, physical evidence, and process satisfaction and customer loyalty at PT. Pegadaian Cabang Mengwi, Badung, Bali. 100 customers were sampled in the study by distributing questionnaires as data collection techniques. Path analysis as an analytical technique used in this study. Discovery gives results that there is significant influence of the marketing mix consisting of product, price, promotion, place, people, physical evidence, and process simultaneously and partially on customer satisfaction and loyalty at PT. Pegadaian Cabang Mengwi, Badung. Keywords : marketing mix of services, customer satisfaction, and customer loyalty

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Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...