E-Jurnal Manajemen Universitas Udayana
Vol 4 No 4 (2015)

Pengaruh Tarif Premi, Kualitas Pelayanan, Daya Tarik Iklan, dan Citra Merek Terhadap Loyalitas Nasabah

N. Paramananda (Fakultas Ekonomi dan Bisnis Universitas Udayana)
Komang Agus Satria Pramudana (Unknown)

Article Info

Publish Date
02 Apr 2015

Abstract

This research’s purposed is to examine the effect of premium rates, quality of service, the attractiveness of advertising and brand image on customer loyalty at PT. Prudential Life Assurance. The number of samples taken were 144 respondents. Sampling technique used were purposive sampling method. Data were collected through questionnaires. The analysis technique used is multiple linear regression. The results of this research shows that the premium rates, quality of service, the attractiveness of advertising, and brand image and significant positive effect on customer loyalty at PT. Prudential Life Assurance

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Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...