E-Jurnal Manajemen Universitas Udayana
Vol 3, No 8 (2014)

Pengaruh Kualitas Layanan dan Kewajaran Harga Terhadap Niat Wisatawan Domestik Menginap Kembali di Alam Kulkul Boutique Resort Kuta-Bali

IGst Bagus Karla Pratama (Fakultas Ekonomi Universits Udayana (UNUD), Bali)
Gede Bayu Rahanatha (Fakultas Ekonomi Universits Udayana (UNUD), Bali)



Article Info

Publish Date
08 Aug 2014

Abstract

ABSTRACT This research is classified by research of asosiatif with aim to know positive influence and signifikan from quality of service and equity of price by simultan is, positive, and compare most dominant to domestic tourist intention again lodge in Nature of Kulkul Boutique Resort Kuta-Bali. This Research is done in Alam Kulkul Boutique Resort Kuta-Bali with technique of anĂ¡lisis doubled linear regresi. Amount of got sampel by using method of Acindental Sampling is counted 100 responder. Pursuant to result of analysis can be found that quality of service and equity of price have an effect on by positive to domestic tourist intention again lodge in Alam Kulkul Boutique Resort Kuta-Bali with value of Ftest (77,069) > Ftable ( 3,07). quality of service and equity of price have an effect on positive and signifikan to domestic tourist intention again lodge in Alam Kulkul Boutique Resort Kuta-Bali. This can be proved from value of ttest larger ones of value of t- table of. Equity of price represent most influencing variable of domestic tourist intention again lodge in Alam Kulkul Boutique Resort Kuta-Bali.

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Journal Info

Abbrev

Manajemen

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...