E-Jurnal Manajemen Universitas Udayana
Vol 3 No 4 (2014)

Pengaruh Brand Image dan Product Knowledge Terhadap Purchase intention Produk Tas Tiruan Di Kota Denpasar

Ni Luh Gede Wahyuni (fakultas ekonomi dan bisnis universitas udayana)
Gede Suparna (fakultas ekonomi dan bisnis universitas udayana)

Article Info

Publish Date
10 Apr 2014

Abstract

This study explains the impact of brand image and product knowledge to purchase intention imitation handbag products in Denpasar. The purpose of the study was to determine the impact of brand image and product knowledge on purchase intention imitation handbag product users in the city of Denpasar. 120 respondents involved in this study that were choosen by purposive sampling technique. The data obtained were then analyzed using multiple linear regression analysis. The results showed that the brand image and product knowledge and a significant positive effect on purchase intention of products imitation bag in Denpasar. It can be concluded that brand image and product knowledge can affect the purchase intention of products imitation bag in Denpasar

Copyrights © 2014




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
89.077 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...