E-Jurnal Manajemen Universitas Udayana
Vol 3, No 8 (2014)

Pengaruh Fitur, Layanan Pelengkap dan Garansi Terhadap Keputusan Pembelian Handphone (Studi Kasus Pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Udayana Denpasar)

Putu Agus Wira Putra (Universitas Udayana)
Ni Ketut Seminari (Fakultas Ekonomi dan Bisnis Universitas Udayana, Bali, Indonesia)

Article Info

Publish Date
08 Aug 2014

Abstract

Mobile is a communication tool that has a very good role that causes the mobile phone users in Indonesia, especially college students is increasing every year. The variables studied were the features, complementary services and warranty on purchase decision. Based on accidental sampling technique, the number of samples in this study were 180 respondents. The results of multiple linear regression analysis showed that the features, complementary services and warranty simultaneously positive and significant impact on mobile phone purchasing decision on colleger in Faculty of Economics and Business Udayana University. Feature, service and warranty partially complementary positive and significant impact on mobile phone purchasing decision on colleger in Faculty of Economics and Business Udayana University.

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Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...