E-Jurnal Manajemen Universitas Udayana
Vol 3 No 8 (2014)

Faktor-faktor yang Dipertimbangkan Konsumen dalam Keputusan Pembelian Produk Endek di Kota Denpasar

L.G. Indhira Waskiarani (Fakultas Ekonomi Universitas Udayana Bali,Indonesia)
Eka Sulistyawati (Fakultas Ekonomi Universitas Udayana Bali,Indonesia)

Article Info

Publish Date
08 Aug 2014

Abstract

ABSTRACT The purpose of this study was to determine the factors that consumers consider the product purchase decisions endek in Denpasar and to determine which variables representing each factor that consumers consider the product purchase decisions endek in Denpasar. This study of 100 respondents using purposive sampling technique. Based on the research results can be that the promotion factors, product factors, collection factors, and friends factors into consideration in purchasing decisions of consumers endek products in Denpasar and variables representing each factor that consumers consider the product purchase decisions endek in Denpasar is the promotion variable, products variable, a collection of variables, and friends variable. Key words : factors, consumer behavior, decision purchase

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Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...