Coverage: Journal of Strategic Communication
Vol 8 No 2 (2018)

Motif Melakukan Electronic Word of Mouth oleh Konsumen

Rosmalia Ahmad (Universitas Pancasila)
Diah Febrina (Universitas Pancasila)

Article Info

Publish Date
01 Mar 2018

Abstract

Electronic word of mouth communication (eWOM) can reach more consumers through new media such as social media, blog, website, and so forth. The purpose of this study is to determine the level of motivation to perform electronic word of mouth (eWOM) by consumers. This research used electronic word of mouth (eWOM) and the motives for giving electronic word of mouth (eWOM) as a concept. The results show that altruism, social benefits, and venting feeling are considered as the motivation for giving electronic word of mouth (eWOM) by consumers. While self-improvement is a dimension that does not motivate consumers to do electronic word of mouth (eWOM).

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Journal Info
Coverage: Journal of Strategic Communication
Website

Abbrev

coverage

Publisher

Universitas Pancasila

Subject

Languange, Linguistic, Communication & Media

Description

The manuscript was written for Coverage: Journal of Strategic Communication (Coverage) should be an original research paper either theoretically or empirically which sufficiently contributes novelty to communication studies. This journal provides immediate open access to its content on the principle ...