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Coverage: Journal of Strategic Communication

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Published by Universitas Pancasila

ISSN : 20873352 EISSN : 26861992 DOI : https://doi.org/10.35814/coverage

Core Subject : Education,

Languange, Linguistic, Communication & Media

The manuscript was written for Coverage: Journal of Strategic Communication (Coverage) should be an original research paper either theoretically or empirically which sufficiently contributes novelty to communication studies. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Coverage published by Faculty of Communication, Universitas Pancasila.

Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)

Articles 84 Documents

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Implementasi Teori Pers Tanggung Jawab Sosial dalam Pemberitaan TVRI Pusat Madrid De Fretes; Retor A.W. Kaligis
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

The purpose of writing this research is to find out how the implementation of social responsibility press theory in the coverage of Central TVRI. In this study, the author only focuses on the forms of implementation of the theory of social responsibility press which are carried out in the news. Data collection techniques used are observation, interview and documentation. The theory used in this study is the Social Responsibility Theory of the Press, and the concepts used are mass media, television, and TVRI as public service partners. From the findings, it can be concluded that there are a number of indicators that are the main principles of social responsibility that TVRI has implemented, namely accepting and fulfilling obligations to the community, providing space for the community to convey a viewpoint as a form of community control to build a better TVRI, avoid reporting which can divide unity and unity, but TVRI has so far not been able to manage its institutions independently without any political intervention because the existing regulations limit the space for TVRI. In the news that hit the public and the government TVRI could not present information that was neutral because of government factors as a form of interpretation of the country so that TVRI took a position as a media that presented news that did not become a control of power.

Lima Kualitas Sikap Komunikasi Antar Pribadi oleh Unit Customer Complaint Handling PT BNI Life Insurance Nanda Paramithasari; Risma Kartika
CoverAge: Journal of Strategic Communication Vol 8 No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.077 KB)

Each service provider company is now competing to provide the best service to every customer. As one example that is in PT BNI Life Insurance. PT BNI Life Insurance is one of the subsidiaries of Bank BNI engaged in Life Insurance. In order to provide the best service each employee is required to be able to do interpersonal communication well to customers. This is of particular concern in the customer complaint handling Unit, where the unit faces daily complaints from customers. Customers faced by customer complaint handling units have different characters. Given the different character of customer skill in interpersonal communication, customer complaint handling unit is highly considered and must be run effectively and in harmony with what is understood by the customer. The methodology used is qualitative with postpositivist paradigm. The concept used in this research is the concept of interpersonal communication, customer relationship management, service, and customers. The findings of this research, interpersonal communication conducted by customer complaint handling unit at PT BNI Life Insurance is effective because it has implemented five quality attitudes considered, namely openness, empathy, supportive attitude, positive attitude, and equality.

Pemaknaan Putusan MA Terkait Calon Legislatif Mantan Koruptor: Analisis Wacana Kritis Sara Mills Yuri Alfrin Aladdin
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Indonesian Supreme Court of Justice on 14 September 14th, 2018 decided to revoke the law prohibiting ex-corruptor to register themselves as a candidate for legislative members. The decision made such pro-contra among Indonesia people represented on Indonesia medias. One of Indonesia media, Republika (in this research , it was represented by Republika Online/Republika.co.id) as an Islamic media also issued the news articles about the MA’s decision. The media has been recognize to have a special relationship with Islamic political parties in Indonesia and many top rank of the parties have been arrested for corruption cases. In this reserach, I use Critical Discourse Analysis of Sara Mills method and also interview with Chief Editor and a senior journalist of the media to know about the policy of the media. The result of this research, Republika supported the MA’s decision by a number of reasons.

Makna Popularitas dalam Lirik Lagu “The Lucky One” Karya Taylor Swift: Sebuah Analisis Semiotika Qilan Umara Ridwan
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

This study aims to find the meaning of the signifier and the signified, syntagmatic and the relationship of signification of the song lyrics. The method used is qualitative with an interpretive semiotic analysis approach or constructivism. The conclusion from the results found is, there are various meanings of popularity based on the sentences analyzed namely, fame, luxury, publication, wealth, optimistic feelings, beautiful and cool, worshiped, considered lucky but in the end feelings change, feel used, can be replaced, confused, lonely and unlucky. Suggestions for further research to explore deeper synchronous and chronic parts of the language used in the song.

Implementasi Komunikasi Pemasaran Lembaga Pendidikan Informal “Seaman’s English Education Indonesia ” Aldi Satrio Herlambang
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Seaman’s English Education Indonesia (SEE Indonesia) is an informal educational institution located in North Jakarta that offers a variety of courses for seafarers, mainly the Marlins Test course, and an English language test for seafarers. Because it’s new, it is fitting that the level of brand awareness by consumers is still very low. Based on data from customer visits in SEE Indonesia per year since its inception, only 768 people have visited SEE Indonesia, whether they only came or used the services of courses. This number is still very small compared to the total number of Indonesian seafarers, which are around 850,000. Therefore a marketing communication program is needed so that SEE Indonesia can increase brand awareness and win the market from its competitors. In order to increase the brand awareness of SEE Indonesia, then in this work the writer will use the Participatory Action Research method, where this method will involve people involved in existing problems to actively participate so that they are expected to get a solution right. The results of the Participatory Action Research will then become information material for the SOSTAC theory that will be used to create the SEE Indonesia marketing communication program.

Komik Digital Sebagai Strategi Bisnis Media Online Olahraga: Studi Pada Gorilasport.Com Fandi Akbar Saputra; Suluh Gembyeng Ciptadi
CoverAge: Journal of Strategic Communication Vol 9 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

The online media industry is growing rapidly now. The presence of various types of online media is coloring competition in the media industry. Media business is a gap to find a background that is the principle of a news portal. Gorilasport.com is a news portal that provides information about sports with the main content of digital comics. They use digital comics as the main content in presenting news that can be seen on a news portal. So, this research aims to analyze digital comic in online media business in Indonesia by sports news portal Gorilasport.com. This study uses the post-positivist paradigm with a qualitative approach and the type of research is descriptive. The unit of analysis is Gorilasport.com media organization. The concept used is the strategy of media business, digital comics and online sports media with the help of previous research studies. Data collection techniques were carried out with interviews and documentation. The data analysis technique uses the Miles and Huberman models. To test the validity of the data the researcher used source triangulation. The results show that media businesses using digital comic. The advantage gained is that this business can continue without content presentation, is liked by the public and is not easily boring.

Bukan Hanya Situs Berita: Ikhtisar dan Tren Jurnalisme Online Indonesia Titis Nurwulan Suciati; Ratna Puspita
CoverAge: Journal of Strategic Communication Vol 9 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Online journalism has evolved since nearly the last two decades to produce a variety of journalistic products that combine the culture of print journalism and new media technology. This research investigates the evolutionary trends in searching and presenting online news in Indonesia by considering the dynamics of convergence caused by the presence of the internet. Online journalism in Indonesia presents various models of presenting news by utilizing the web or website or pages and social media. The development of online journalism in Indonesia is not only demonstrated through the presence of news sites, but also the existence of feed reader pages or news aggregators. This change in online journalism practices in Indonesia poses challenges for lecturers who teach journalism specifically and communication science in general. This study aims to explain the concept of online journalism that applies in Indonesia. In this study, researchers will gather previous studies on online journalism in Indonesia to then describe the problems that arise in online journalism in Indonesia, the methods used to examine them, and data collection techniques. Researchers hope this research will be the initial stage of research on online journalism in Indonesia so that later there will be teaching modules for students of communication science in general and journalism in particular.

The Existence of Video Debate Final Pilkada DKI 2017 on The Youtube Rachmaniar
CoverAge: Journal of Strategic Communication Vol 8 No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.936 KB)

The purpose of this research is to know the existence of video Debat Final Pilkada DKI 2017 on the channel YouTube, viewed from TV station which uploading video Debat Final Pilkada DKI 2017 in the channel YouTube, and netizen comment related to video Debat Final Pilkada DKI 2017 in the channel YouTube. The method used in this research is qualitative method with virtual ethnography approach to know the existence of video Debat Final Pilkada DKI 2017 in the channel YouTube. The main object of this research is video Debat Final Pilkada DKI 2017 in the channel YouTube. Data collection techniques are conducted through participatory observation and literature studies. The results of this study indicate that some television stations uploaded video Debat Final Pilkada DKI 2017 in the channel YouTube. The television stations are CNN, Kompas TV, and Metro TV. Then netizen comments related to the contents of the video Debat Final Pilkada DKI 2017 in the channel YouTube are: 1) netizens often insult the candidate pairs that are not his choice, 2) netizens mutually insulting other netizens who support one of the candidate pairs, 3) netizens boast of candidate pairs of their choices, 4) netizens describe program the candidate pair of their choices, 5) netizens questioned the candidate pair program that is not their choice, and 6) netizens argue with other netizens who have different options with them.

Hubungan Parasosial di Media Sosial: Studi Pada Fandom Army di Twitter Afitia Sagita; Donie Kadewandana
CoverAge: Journal of Strategic Communication Vol 8 No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (713.313 KB)

Social media uploads from idols to the fans continously can create a sense of affinity for the fans. The social media uploads contain the idol's daily activities. The way the idol communicate their social media use language that similar to interpersonal communication. This enhances the parasocial relationship with fans. This study aims to find out how emotional involvement is intertwined in the parasocial relationship run by the Army Fandom. This study is using interpretative paradigm with qualitative research design. The type of research used in this study is descriptive research. The results of this study shows fans whom are Army fandom constantly interact with his idol through social media, especially Twitter. Fans also have a high self-disclosure as an Army and a high level of discernment to their idol. Fans have a high interdependence to keep in touch with things that related to their idol. Fans also have a high emotional attachment to their idols.

Electronic Word of Mouth Melalui Youtube: Studi Terhadap Beauty Vlogger Kosmetik Wardah Sonnya Sari; Gati Dwi Yuliana
CoverAge: Journal of Strategic Communication Vol 8 No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.828 KB)

This study examines marketing communication by electronic of mouth through a beauty vlogger that is done to communicate the product. The product of this case study is Wardah. This research uses the concept of electronic words of mouth as its analysis blade. This research uses interpretative paradigm with qualitative approach. Informants as research subjects are representative Wardah, beauty vlogger, and audiences. The results show that electronic word of mouth is one form of marketing communication that utilizes the digital media platform as a means of communication. Social media used by beauty vlogger is considered more effective in communicating a product. Wardah uses beauty vlogger as a medium that communicates its marketing through electronic word of mouth in order to reach a broader target with a relatively short time. The effectiveness of an electronic word of mouth dissemination done by beauty vlogger can not be separated from the content of communications submitted in the uploaded video.

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Contact Name
Donie Kadewandana

Contact Email
coverage.fikomup@univpancasila.ac.id

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+6221-7870451

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coverage.fikomup@univpancasila.ac.id

Editorial Address
Jalan Raya Lenteng Agung, Srengseng Sawah, Jagakarsa, Kota Jakarta Selatan, 12630, Indonesia.

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Dki jakarta

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Donie Kadewandana

Contact Email coverage.fikomup@univpancasila.ac.id

Phone +6221-7870451

Journal Mail Official coverage.fikomup@univpancasila.ac.id

Editorial Address Jalan Raya Lenteng Agung, Srengseng Sawah, Jagakarsa, Kota Jakarta Selatan, 12630, Indonesia.

Location Kota adm. jakarta selatan, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Donie Kadewandana

Contact Email
coverage.fikomup@univpancasila.ac.id

Phone
+6221-7870451

Journal Mail Official
coverage.fikomup@univpancasila.ac.id

Editorial Address
Jalan Raya Lenteng Agung, Srengseng Sawah, Jagakarsa, Kota Jakarta Selatan, 12630, Indonesia.

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA