Coverage: Journal of Strategic Communication
The manuscript was written for Coverage: Journal of Strategic Communication (Coverage) should be an original research paper either theoretically or empirically which sufficiently contributes novelty to communication studies. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Coverage published by Faculty of Communication, Universitas Pancasila.
Articles
90 Documents
<![CDATA[Analysis of Indonesia’s National Cultural Image Representation on The Ministry of Foreign Affairs Official Website ]]>
<![CDATA[Liza Yosephine Tambunan]]>;
<![CDATA[Andi Faisal Bakti]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 7 No 1 (2016) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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<![CDATA[As the government institution that handles the international affairs of the nation, the Ministry of Foreign Affairs of the Republic of Indonesia holds the responsibility of representing Indonesia to its international counterparts. The official website of the Foreign Ministry, www.kemlu.go.id, is the hub of information provided by the institution with news stories submitted from domestic sources and also from Indonesia’s official diplomatic representative overseas. This research aims to analyze how Indonesia’s national cultural image is represented on the official website of the Ministry of Foreign Affairs RI, www.kemlu. go. id. Moreover, this research also aims to analyze the aspects of ‘representation and the real’, as well as analyzing how ‘positive and negative images’ are represented on the website. This research employs a qualitative approach in analyzing aspects of ‘representation and the real’ and ‘positive and negative images’ of Indonesia’s national cultural image representation on the website. Data collected are in the form of documentation of news stories published on the website. Research findings show that the Foreign Ministry illustrates representations that are in favor of Indonesia and protective of its national culture. The website presents key aspects of Indonesian culture that contribute to a positive representation.]]>
<![CDATA[Pengaruh Marketing Public Relations Terhadap Citra Merek: Studi Pada Restoran Joe’s Grill Swiss-Belhotel ]]>
<![CDATA[Jeanica Christria]]>;
<![CDATA[Diana Anggraeni]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 7 No 1 (2016) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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<![CDATA[Restaurant business in Indonesia is now more promising. Hanging out in restaurants has now become a teen and executive lifestyle. This increasingly tight competition makes restaurant manajer to market their restaurants, trying to instill a good brand image to consumers through public relations marketing activities needs to be done. This study aims to determine the effect of public relations marketing activities on brand image at the restaurant Joe's Grill Swiss-Belhotel Mangga Besar. Type of this research is explanative quantitative. The samples used were 61 consumers selected at random on the day of sampling. Methods Data collection using survei with questionnaires as instrument. The results of this study indicate that the variables of marketing public relations activities have a significant influence on brand image (R = 0.776) of Joe's Grill Restaurant Swiss-Belhotel Mangga Besar. The correlation level of the two variables is very strong that is 88.1%.]]>
<![CDATA[About Noise in Religious Context: Religious Communication Perspective ]]>
<![CDATA[Soizick Crochet]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 7 No 1 (2016) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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<![CDATA[The World Health Organization has confirmed the severe health consequences of noise pollution. Paradoxically, conflicts and regulations seem more common not where noise pollution reaches the worse levels. As a new “trend” in health related issues, it seems to be more seriously taken in the West, arguably a great deal quieter than less developed countries. In the latter, the battle has been picked up by the more affluent or middle income segments of the population. But when it comes to limit noisy religious signals, they often meet strong resistance, specially in interfaith contexts, but also in Indonesia, among members of the same religion. In order to overcome cultural and political factors, they are sometimes turning to a public health narrative. It implies a shift in sensory and sleeping patterns, not unlike pre-industrial Europe, but relatively new for these regions.]]>
<![CDATA[Cyber Public Relations dalam Klub Sepakbola Di Indonesia: Studi Pada Persija Jakarta ]]>
<![CDATA[Muhammad Andrya Surya Putra]]>;
<![CDATA[Faridhian Anshari]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 7 No 1 (2016) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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<![CDATA[Technological developments make more and more public relations practitioners who utilize the Internet as a medium of delivery and dissemination of information, without exception the football club based company that is Persija Jakarta. Cyber public relations is a term of public relations activity in an effort to convey information to the public. This study aims to determine the strategies used public relations Persija in applying cyber public relations through the website and social media accounts twitter owned club Persija Jakarta as an effort to disseminate information to the public. This study uses the concept of cyber public relations and the utilization of social media and websites. This research is done by using qualitative approach. This research data retrieval technique through in-depth interview with public relations management Persija club, documentation and observation. The results showed that public relations Persija exploit the concept of cyber public relations in conveying information to the public through websites and social media twitter with the maximum. Public relations Persija realize with the implementation of the concept of cyber public relations through websites and social media twitter is very easy in delivering information widely and quickly to the public. In addition, by maximizing online public relations activity is able to form a positive image of football club Persija Jakarta.]]>
<![CDATA[Konstruksi Realitas Sosial-Budaya Etnis Tionghoa di Palembang: Studi Komunikasi Antar-Budaya ]]>
<![CDATA[Aprilyanti Pratiwi]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 7 No 1 (2016) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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<![CDATA[As one of the ethnic groups in Indonesia, Chinese Indonesians groups often face discrimination from other ethnic groups in Indonesia. How Chinese ethnic groups in Palembang construct socio-cultural reality according to their own views? How do they manage their communications with the impression of local residents? The answer to these questions can be found through this qualitative study of Intercultural Communication by conducting interviews observations of the two informants, and data analysis of the articles of Kampung Kapitan. The results showed that the Chinese community of Kampung Kapitan assumed their villages is an ancestral heritage that must be protected not only their building but also their cultures too. The Chinese ethnic of Kampung Kapitan assumed that they are wong Plembang (Palembang people). The frequency of communications of Chinese ethnic community of Kampung Kapitan with surrounding communities where they live is very high. The process of acculturation and modernization of the Chinese ethnic of Kampung Kapitan are on marriage, religion, and values. Verbally, Chinese ethnic of Kampung Kapitan in general use Palembang language, non-verbally that the appearance and clothing as well as movement and posture are the same as that of Palembang ethnic communities. The obvious between Chinese ethnic groups of Kampung Kapitan people and Palembang people are paler skin and slit eyes.]]>
<![CDATA[Interaktivitas Website di Biro Humas dan Protokol Pemerintah Provinsi Kepulauan Bangka Belitung ]]>
<![CDATA[Peni Oktariana]]>;
<![CDATA[Nathalia Perdhani]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 7 No 1 (2016) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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<![CDATA[This study discusses how website interactivity owned by Provincial Government of Bangka Belitung Islands which is managed by Bureau of Public Relations and Protocol. The method used in this research is qualitative descriptive with post-positivism paradigm. The concept used is Public Relations 2.0 and Interactivity Website. There are six important components in a website to be said interactive, namely user control, responsiveness, real time interactions, connectedness, personalization/ customization, and playfulness. The results of this study indicate that public relations at the Bureau of Public Relations and Protocol has started to integrate with the website. This is indicated by the presence of staff who can answer public questions, updated information daily, and start adding video features that are expected to make repeat visits. However, this study found that on the Website of Public Relations and Protocol Bureau of the Provincial Government of Bangka Belitung Islands there is only one component of the six important components of the website, namely user control, and from one component there is only a feature of time only. Features of freedom of choice of language, freedom of choice of text type, and search engine which also exist in user control component not yet exist on website. It shows that there is no interactivity on Website Bureau of Public Relations and Protocol of Provincial Government of Bangka Belitung Islands.]]>
<![CDATA[Kecenderungan Komodifikasi dan Spasialisasi Pada Transmedia ]]>
<![CDATA[Nur Ruli Febriyanti]]>;
<![CDATA[Andi Faisal Bakti]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 7 No 2 (2017) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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<![CDATA[The political economy of communication reflects a process which commodified labor in the production process of goods and services. The political economy of the media is done by Transmedia through its television station that TransTV and Trans 7 focuses on the production, distribution, and consumption. To understand how the application of political economy approach used in the study of the mass media, then there are three concepts, namely commodification, spatialization, and structuring. As can be seen from the shape of the commodification of media content, audience, and workers. While the forms of media spatialization performed with the vertical and horizontal integration. The results of this study indicate that the media products produced two television stations tend to be geared to the world of entertainment which often do not educate. Form of commodification audience rating and share views through a program that is considered to represent the audience. Commodification of labor is done by mirroring. Mirroring performed by equating the system between the two television stations. As such, the workers can concurrently two positions or positions on two television stations. While the form of spatialization that occur in Transmedia includes vertical and horizontal integration. It can be seen that Transmedia is part of CT Corp a large company owned by Chairul Tanjung. This study also shows that the owners of the media, especially in determining the content of the medium. Some strategies acquisitions made CT Corp in creating transmedia not only as an effort to improve service to the public interest, but rather a business strategy.]]>
<![CDATA[Analisis Komunikasi Pemasaran Pada Hotel Salak The Heritage Bogor ]]>
<![CDATA[Vega Putri Utami]]>;
<![CDATA[Gati Dwi Yuliana]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 7 No 2 (2017) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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<![CDATA[This research is related to marketing communication services. The service product that is the case study of this study is Hotel Salak The Heritage. This study uses the concept of marketing communication and its mix as a blade analysis. The paradigm of this research is postpositivist with qualitative approach. Informants who are the subject of research is representative of Hotel Salak, especially in the field of marketing communications. The research results show Hotel Salak The Heritage tries to combine elements of marketing communication mix by optimizing the potential of ICT (Information and Communication Technology). Elements of marketing communication mix one of them is advertising. The ads are done in various media such as Kompas newspaper, Radio Lesmana FM Bogor, billboards, banners, brochures, websites, social media which includes facebook @, twitter, and instagram. The advertising marketing communication mix is also conducted in conjunction with public relations and sales promotion.]]>
<![CDATA[Identifikasi Pemilihan Konsumen Kartu Kredit di Indonesia ]]>
<![CDATA[Ilham Prisgunanto]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 7 No 2 (2017) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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<![CDATA[Ecommerce has been coming to people live so banking would to change any transactions from money to credit card. All people know that socialization using credit card to real electronic society base on how did banking identificate their consumers. This study would to talked about would bank makes identification their consumers and applying their strategies and tactis promotions for marketing credit card product. This papers applied any teoretical studies likes customer behaviours, strategic management, STP analysis. This research used qualitative analysis data and descriptive models. Any interview had been completely for five banking industry which give credit card services likes Mandiri bank, HSBC, BCA bank, Citibank dan BNI. Finding of this research talked that bank leaders (Citi Bank) was more best maked good preparation for identification their consumers and applying their strategies and tactis promotions for marketing credit card products than follower bank (Bank HSBC, BCA, Mandiri dan BNI). Beside it the followers bank just focus to intervention market for local consumers and give new any concept credit card for family lives. All people know that any socialization and promotion for credit card using mainstream media likes television, radio and press, fewer with the digital media. This is any reason why banking can’t succesfull to make electronic society in cyber and digital era.]]>
<![CDATA[Objektivitas Berita di Harian Kompas dan Kompas.Com ]]>
<![CDATA[Halimatul Abkoriyah]]>;
<![CDATA[Tribuana Tungga Dewi]]>
<![CDATA[ CoverAge: Journal of Strategic Communication Vol 7 No 2 (2017) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Pancasila ]]>
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<![CDATA[Previous studies showed the objectivity of news in print media and online media are different. Print media frequently mentioned as more objective on its news coverage than the online media. This article purpose is to identify and compare news objectivity of Harian Kompas and Kompas.com on covering the murder of Engeline in Bali. By using quantitative content analysis, we found that both Harian Kompas and Kompas.com have not present fully objective coverage in this case. Nevertheless, Harian Kompas can be more presenting the news objectively compare to Kompas.com. This might happen though both media companies owned by the sama media group, but it runs by different management team and also there are some differences on its media output characteristics.]]>
