MEDIA BINA ILMIAH
Vol 14, No 7: Februari 2020

PEMANFAATAN TEKNOLOGI 4.0 UNTUK MENUNJANG PELAYANAN WISATA OLEH USAHA KECIL MENENGAH PARIWISATA; STUDI KASUS PADA ZIGRA WISATA

Aping Firman Juliansyah (Universitas Padjadjaran)
Awaludin Nugraha (Universitas Padjadjaran)



Article Info

Publish Date
01 Feb 2020

Abstract

Information technology has been bringing human being into an era called 4.0 technology enabling human life revolution in their various aspects. Tourism is not steril either from it’s influence. Utilization of this technology is so massive, broad, and diverse. Many big corporates has been applying this technology as one of very prominent parts. This has been followed by small and medium entreprises (SMEs). Zigra Wisata is an SME in tour and travel service. Since established from 2010, it has been handling various tourism activities in many cities and countries and servicing many tourists from various age, profession, social status, race and country. Author wants to research utilization of  this technology by Zigra Wisata on it’s operation and service. This research uses qualitative methode by using observation techniques, interview, litterature study. Author concludes that Zigra Wisata as an SME in travel agent industry has been taking advantages of 4.0 technology on the operation and service. Those utilization has been becoming very important and inevitable thing in it’s business. 

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Journal Info

Abbrev

MBI

Publisher

Subject

Arts Humanities Education Social Sciences

Description

Media Bina Ilmiah, ISSN 1978-3787 (print) | 2615-3505 (online), diterbitkan 12 (Dua Belas) nomor dalam setahun (Januari-Desember) oleh lembaga pengembangan sumber daya insani. Jurnal ini merupakan sarana komunikasi dan penyebarluasan informasi hasil-hasil penelitian dan pengembangan, kajian serta ...