Indonesian Journal of Educational Studies
Vol 16, No 1 (2014)

The Representation of Linguistics in Simbolic Figth of Commercial Advertising Discourse

Jufri, Jufri (Unknown)
Tolla, Achmad (Unknown)

Article Info

Publish Date
05 Oct 2017

Abstract

This study aimed to describe the linguistic entity empowered to fight symbolic discourse komersia advertising in mass medai. Designed qualitative research. Data were collected by document analysts techniques. Data were analyzed with flow models Miles and Huberman. The results showed that the advertising discourse laden with a cargo of ideology and power. Being empowered linguistic comprising: vocabulary, modalities, numbers, pronouns, phrases, clauses, and sentences

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Journal Info
Indonesian Journal of Educational Studies
Website

Abbrev

Insani

Publisher

Universitas Negeri Makassar

Subject

Education Languange, Linguistic, Communication & Media Nursing Social Sciences

Description

IJES is providing a platform that welcomes and acknowledges high quality empirical original research papers about education written by researchers, academicians, professional, and practitioners from all over the world. IJES publishes any research- based articles on and about education i.e. articles ...