e-Journal Ekonomi Bisnis dan Akuntansi
Vol 7 No 1 (2020): e-JEBA Volume 7 Nomor 1 Tahun 2020

The Effect of Price, Ease of Transaction, Information Quality, Safety, and Trust on Online Purchase Decision

Rizqi Maulana Ilham Akbar (Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember)
Raden Andi Sularso (Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember)
Ketut Indraningrat (Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember)

Article Info

Publish Date
01 Apr 2020

Abstract

This research aims to analyze the effect of price, ease of transaction, information quality, safety, and trust on online purchase decision. Applying purposive sampling technique, the sample was students of the Department of Management, Faculty of Economics and Business, University of Jember that consisted of 100 respondents. This study used quantitative data sourced from primary data. Data were analyzed using multiple linear regression. Results showed that, both partially and simultaneously, the variables of price, ease, information quality, safety, and trust had a significant positive effect on online purchase decision.

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Journal Info
e-Journal Ekonomi Bisnis dan Akuntansi
Website

Abbrev

e-JEBAUJ

Publisher

Universitas Jember

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

e-Journal Ekonomi Bisnis dan Akuntansi is a biannual peer-reviewed open access academic journal which is dedicated to publishing high-quality scholarly works on all disciplines of economics, business and accounting studies. The objective of the Journal is to provide a leading forum for the ...