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All Journal e-Journal Ekonomi Bisnis dan Akuntansi
Rizqi Maulana Ilham Akbar
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jember
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Price, Ease of Transaction, Information Quality, Safety, and Trust on Online Purchase Decision Rizqi Maulana Ilham Akbar; Raden Andi Sularso; Ketut Indraningrat
e-Journal Ekonomi Bisnis dan Akuntansi Vol 7 No 1 (2020): e-JEBA Volume 7 Nomor 1 Tahun 2020
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v7i1.14956

Abstract

This research aims to analyze the effect of price, ease of transaction, information quality, safety, and trust on online purchase decision. Applying purposive sampling technique, the sample was students of the Department of Management, Faculty of Economics and Business, University of Jember that consisted of 100 respondents. This study used quantitative data sourced from primary data. Data were analyzed using multiple linear regression. Results showed that, both partially and simultaneously, the variables of price, ease, information quality, safety, and trust had a significant positive effect on online purchase decision.
Co-Authors Ketut Indraningrat Raden Andi Sularso, Raden Andi