IDEI: Jurnal Ekonomi & Bisnis
Vol 1, No 2: Desember 2020

KEUNGGULAN BERSAING UMKM KULINER BERBASIS INOVASI (STUDI PADA UMKM KERIPIK SAMILER KASPER DI SIDOARJO)

Endang Siswati (Universitas Bhayangkara Surabaya)
Ramadhan Alfiansyah (Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Surabaya)

Article Info

Publish Date
12 May 2020

Abstract

This research was conducted in Sidoarjo, namely in the "Kasper" Samiler Crackers business which aims to determine the innovation strategy and competitive advantage of the Kasper Samiler Crackers. This research is a research that uses a qualitative approach. Which uses interview and observation instruments. Data collection techniques using observation, interview, documentation and triangulation techniques. The results showed that the innovations made by Samiler Casper Crackers were innovations in products, processes, organizations, and innovations in marketing strategies, which were in line with Oslo theory. The innovation strategy undertaken by Casper is very supportive in competitive advantage so that the company is able to compete with similar products so as to increase its sales onset.

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Journal Info
IDEI: Jurnal Ekonomi & Bisnis
Website

Abbrev

jeb

Publisher

INSAN DOKTOR EKONOMI INDONESIA

Subject

Economics, Econometrics & Finance Social Sciences

Description

“IDEI: JURNAL EKONOMI & BISNIS” diterbitkan oleh Insan Doktor Ekonomi Indonesia (IDEI) dengan tujuan sebagai wadah diseminasi hasil penelitian, hasil kajian konseptual, dan hasil pengabdian masyarakat. Jurnal ini diterbitkan secara berkala dua kali dalam setahun pada periode Juni dan Desember ...