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INDONESIA
IDEI: Jurnal Ekonomi & Bisnis
ISSN : -     EISSN : 27221008     DOI : http://doi.org/10.38076/ideijeb
Core Subject : Economy, Social,
“IDEI: JURNAL EKONOMI & BISNIS” diterbitkan oleh Insan Doktor Ekonomi Indonesia (IDEI) dengan tujuan sebagai wadah diseminasi hasil penelitian, hasil kajian konseptual, dan hasil pengabdian masyarakat. Jurnal ini diterbitkan secara berkala dua kali dalam setahun pada periode Juni dan Desember dalam bahasa Indonesia. Bidang kajian dari "IDEI: Jurnal Ekonomi & Bisnis" meliputi: Ilmu Ekonomi Ilmu Manajemen Pemasaran Ilmu Manajemen Keuangan Ilmu Manajemen Manusia Ilmu Manajemen Produksi Ilmu Akuntansi, dll
Articles 25 Documents
PENGEMBANGAN MODEL KEWIRAUSAHAAN DALAM PENINGKATAN KINERJA PEMASARAN UMKM DINAS KELAUTAN DAN PERIKANAN PROVINSI JAWA TIMUR Sunaris Sunaris; Sukesi Sukesi; Sugiyanto Sugiyanto
IDEI: Jurnal Ekonomi & Bisnis Vol 2, No 2 (2021): DESEMBER 2021
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v2i2.97

Abstract

MSMEs have a very important role in the development of the national economy. MSMEs are believed to be the creators of new jobs which are expected to have an impact on reducing unemployment and equitable distribution of community income. The research objectives are to describe what entrepreneurial model was owned and needed by MSMEs assisted in the cultivation sector to improve marketing performance. It was qualitative research to explore unquantifiable phenomena. the results of this study explained entrepreneurial model of MSMEs tended to be traditional and had several limitations that hinder business development. It needed to provide knowledge with intensive guidance for each MSMEs actor related to modern technology as a marketing medium such as social media (for example: Facebook, Instagram, Twitter, YouTube) to boost business sales capacity. UMKM memiliki peran sangat penting dalam pembangunan perekonomian nasional. UMKM dipercaya sebagai pencipta lapangan kerja baru yang diharapkan berdampak kepada berkurangnya pengangguran dan pemerataan pendapatan masyarakat. Selain itu, UMKM telah terbukti mampu bertahan di saat krisis ekonomi terjadi. Tujuan penelitian adalah mendeskripsikan model kewirausahaan yang dimiliki dan yang diperlukan untuk meningkatkan kinerja pemasaran UMKM binaan pada bidang budidaya Dinas Kelautan dan Perikanan Provinsi Jawa Timur. Penelitian ini ialah penelitian kualitatif untuk mengeksplorasi fenomena yang tidak dapat dikuantifikasikan. Hasil penelitian ini menjelaskan bahwa model kewirausahaan UMKM binaan pada bidang budidaya Dinas Kelautan dan Perikanan Provinsi Jawa Timur cenderung masih tradisional dan memiliki beberapa keterbatasan yang menjadi pokok masalah yang yang menghambat pengembangan usaha. Model kewirausahaan yang diperlukan adalah dengan memberikan pengetahuan dengan pembinaan intensif kepada setiap pelaku UMKM terkait teknologi modern sebagai media pemasaran seperti sosial media (misalnya: Facebook, Instagram, Twitter, YouTube) yang mampu mendorong kapasitas penjualan usaha perlu ditingkatkan secara intensif.
STRATEGI REKRUTMEN DALAM PENINGKATAN KINERJA KARYAWAN MEDIA PERS INDONESIA Muhammad Alkirom Wildan; Ahmad Mustain Saleh; Mochamad Ali Imron
IDEI: Jurnal Ekonomi & Bisnis Vol 1, No 1: Juni 2020
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (580.302 KB) | DOI: 10.38076/ideijeb.v1i1.7

Abstract

The role of a qualified workforce is able to influence the level of performance of a company. With the high mobility of employees in the Press Media in Indonesia, factors in the recruitment and selection process of employees are also considered very important to know the value of employee performance. Seven criteria (seven criteria) that can be used as guidelines in the employee recruitment process include competence, ability, compatibility, commitment, character, culture, and compensation. This study used a qualitative approach with a combination of secondary data and in-depth observations and interviews with four informants from the editorial and non-editorial departments. The recruitment of Indonesian Press Media was carried out openly and in accordance with SOP with criteria that were only based on educational background, ability and commitment. The company had not applied all 7C criteria in the recruitment of prospective new employees. The management was of the opinion that the promotion strategy was not only based on merit but also needed to be taken into account by the length of service in the company. While according to the employee was work performance. Media Press Indonesia did not have clear concepts, instruments, and indicators, or standards for the recruitment of prospective employees and changes in career or employee positions. Peran tenaga kerja yang berkualitas mampu mempengaruhi tingkat kinerja suatu perusahaan. Dengan tingginya mobilitas pegawai di Media Pers di Indonesia, faktor dalam proses rekrutmen dan seleksi pegawai juga dinilai sangat penting untuk mengetahui nilai kinerja pegawai. Tujuh kriteria (tujuh kriteria) yang dapat dijadikan pedoman dalam proses rekrutmen pegawai meliputi kompetensi, kemampuan, kecocokan, komitmen, karakter, budaya, dan kompensasi. Penelitian ini menggunakan pendekatan kualitatif dengan kombinasi data sekunder dan observasi mendalam serta wawancara dengan empat informan dari bagian redaksi dan non redaksi. Rekrutmen Media Pers Indonesia dilakukan secara terbuka dan sesuai SOP dengan kriteria hanya berdasarkan latar belakang pendidikan, kemampuan dan komitmen. Perusahaan belum menerapkan seluruh kriteria 7C dalam rekrutmen calon karyawan baru. Manajemen menilai, strategi promosi tidak hanya berdasarkan merit tetapi juga perlu diperhitungkan dengan lamanya masa kerja di perusahaan. Menurut karyawan adalah prestasi kerja. Media Press Indonesia tidak memiliki konsep, instrumen, dan indikator, atau standar yang jelas dalam rekrutmen calon pegawai dan perubahan karir atau jabatan pegawai.
NALISIS PROFITABILITAS PADA PERUSAHAAN FOOD AND BEVERAGES YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2015–2018 Randy Alifianda; Nurjanti Takarini
IDEI: Jurnal Ekonomi & Bisnis Vol 1, No 2: Desember 2020
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v1i2.9

Abstract

The company was founded with the aim of getting maximum and sustainable profits. Profitability can be used to assess how well a company can survive in its business. So, the purpose of this research was to find out the effect of liquidity, leverage, and activities in increasing profitability. The sample selection technique used in this research was purposive sampling. Samples obtained were 17 food and beverage companies listed on the Indonesia Stock Exchange in the 2015–2018 period. The data used in this research were secondary data obtained from the Indonesia Stock Exchange. The data analysis technique used in this research was multiple linear regression analysis. Based on the results of research that had been investigated, it can be concluded that leverage calculated using Debt to Assets Ratio was not able to contribute to profitability. Liquidity calculated using Current Ratio and Activities calculated using Total Assets Turnover Ratio can contribute to profitability.
ANALISIS PENGARUH BUDAYA ORGANISASI, GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN UMKM DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING Dwi Suci Agustin
IDEI: Jurnal Ekonomi & Bisnis Vol 1, No 1: Juni 2020
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (840.777 KB) | DOI: 10.38076/ideijeb.v1i1.4

Abstract

This study aimed to analyze and prove the influence of organizational culture, leadership style on the SMEs employee performance with work motivation as an intervening variable. This research was conducted in the Kampung Logam Area, Ngingas Village, Sidoarjo Regency, East Java Province with sample of 85 SMEs employees. The sampling method uses purposive sampling. The results of hypothesis testing stated that organizational culture had a positive but not significant effect on the performance of SMEs employees. Leadership style had a positive and significant effect on SMEs employee performance. Organizational culture had a positive and significant effect on work motivation. Leadership style had a positive and significant influence on work motivation. Work motivation had a positive but not significant effect on SMEs employee performance. Organizational culture had a positive but not significant effect on SMEs employee performance through work motivation. Leadership style had a positive but not significant effect on SMEs employee performance through work motivation. Penelitian ini bertujuan untuk menganalisis dan membuktikan pengaruh budaya organisasi, gaya kepemimpinan terhadap kinerja pegawai UKM dengan motivasi kerja sebagai variabel intervening. Penelitian ini dilakukan di Kawasan Kampung Logam, Desa Ngingas, Kabupaten Sidoarjo, Provinsi Jawa Timur dengan sampel 85 karyawan UKM. Metode pengambilan sampel menggunakan purposive sampling. Hasil pengujian hipotesis menyatakan bahwa budaya organisasi berpengaruh positif namun tidak signifikan terhadap kinerja karyawan UKM. Gaya kepemimpinan berpengaruh positif dan signifikan terhadap kinerja karyawan UKM. Budaya organisasi berpengaruh positif dan signifikan terhadap motivasi kerja. Gaya kepemimpinan berpengaruh positif dan signifikan terhadap motivasi kerja. Motivasi kerja berpengaruh positif namun tidak signifikan terhadap kinerja karyawan UKM. Budaya organisasi berpengaruh positif namun tidak signifikan terhadap kinerja pegawai UKM melalui motivasi kerja. Gaya kepemimpinan berpengaruh positif namun tidak signifikan terhadap kinerja karyawan UKM melalui motivasi kerja.
PENGARUH BAURAN PEMASARAN TERHADAP MINAT MASYARAKAT DALAM PENGAJUAN KREDIT DI BANK JATIM CABANG UTAMA SURABAYA Akhtar Ali Khan
IDEI: Jurnal Ekonomi & Bisnis Vol 1, No 1: Juni 2020
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (666.82 KB) | DOI: 10.38076/ideijeb.v1i1.5

Abstract

The development of the banking system as a financial institution in Indonesia benefits the Indonesian economy. At present such a broad market share provides easy expansion for banking development businesses in Indonesia. This study was designed to examine whether the marketing mix of public interest in credit applications at the Bank of Jatim Main Branch of Surabaya. The sample used was customer of the Bank of Jatim Main Branch of Surabaya, as many as 100 people. The data needed was collected by questionnaire. The data analysis method used was multiple regression analysis able to determine the effect between variables. The results of the study showed that the marketing mix had a significant effect on people's interest in applying for credit at the Bank of Jatim Main Branch of Surabaya. Perkembangan sistem perbankan sebagai lembaga keuangan di Indonesia memberikan manfaat bagi perekonomian Indonesia. Saat ini pangsa pasar yang begitu luas memberikan kemudahan bagi pengembangan bisnis perbankan di Indonesia. Penelitian ini dirancang untuk mengkaji apakah bauran pemasaran minat masyarakat dalam pengajuan kredit pada Bank Jatim Cabang Utama Surabaya. Sampel yang digunakan adalah nasabah Bank Jatim Cabang Utama Surabaya sebanyak 100 orang. Data yang dibutuhkan dikumpulkan dengan kuesioner. Metode analisis data yang digunakan adalah analisis regresi berganda yang dapat mengetahui pengaruh antar variabel. Hasil penelitian menunjukkan bahwa bauran pemasaran berpengaruh signifikan terhadap minat masyarakat dalam mengajukan kredit pada Bank Jatim Cabang Utama Surabaya.
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS MELALUI KEPUASAN DEBITUR BANK BRI KANTOR CABANG PEMBANTU GENTENG KALI SURABAYA Haries Setiawan; JFX. Susanto Sukiman
IDEI: Jurnal Ekonomi & Bisnis Vol 1, No 1: Juni 2020
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (968.064 KB) | DOI: 10.38076/ideijeb.v1i1.1

Abstract

The purpose of this study was to determine the effect of service quality on loyalty through debtor satisfaction. The research was done in the BRI Bank Surabaya Branch of Genteng Kali Surabaya. The method used in this research was quantitative. The variables in this study were classified into three, including service quality as an independent variable, loyalty as a dependent variable, and satisfaction as an intervening variable. Quality of service in this study was divided into five dimensions including tangibles, reliability, responsiveness, assurance, and empathy. The analytical method used was structural equation modeling (SEM) with the help of SmartPLS software. The results found only two variables found to have a positive and significant effect between variables, including assurance of satisfaction and satisfaction with loyalty. This indicated that companies still need to improve service quality from all dimensions. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas melalui kepuasan debitur. Penelitian dilakukan di Bank BRI Surabaya Cabang Genteng Kali Surabaya. Metode yang digunakan dalam penelitian ini adalah kuantitatif. Variabel dalam penelitian ini diklasifikasikan menjadi tiga yaitu kualitas pelayanan sebagai variabel bebas, loyalitas sebagai variabel terikat, dan kepuasan sebagai variabel intervening. Kualitas pelayanan dalam penelitian ini dibagi menjadi lima dimensi yang meliputi tangibles, reliability, responsiveness, assurance, dan empati. Metode analisis yang digunakan adalah structural equation modeling (SEM) dengan bantuan software Smart-PLS. Hasilnya ditemukan hanya dua variabel yang ditemukan memiliki pengaruh positif dan signifikan antar variabel, termasuk jaminan kepuasan dan kepuasan dengan loyalitas. Hal ini menunjukkan bahwa perusahaan masih perlu meningkatkan kualitas pelayanan dari semua dimensi
PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER RETENTION ORIENTATION DAN DAMPAKNYA PADA RELATIONSHIP OUTCOME NASABAH JATIM PRIORITAS CABANG HR MUHAMMAD SURABAYA Petrina Ayu Wulandini
IDEI: Jurnal Ekonomi & Bisnis Vol 1, No 1: Juni 2020
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (815.456 KB) | DOI: 10.38076/ideijeb.v1i1.8

Abstract

The purpose of this study was to determine the effect of relationship marketing on customer retention and its impact on relationship outcomes on customers of Jatim Prioritas HR Muhammad Surabaya. The relationship marketing variable consisted of several dimensions, namely bonding, empathy, reciprocity, and trust. The type of data used was quantitative data. Sources of data in this study were primary data and secondary data. Data collection was carried out through the distribution of questionnaires to 150 respondents which were calculated based on the Slovin formula and some predetermined criteria. Data analysis was performed using SEM (Structural Equational Modeling) with the help of the AMOS (Analysis of Moment Structure) program. The results of this study indicated that the four variables were bonding, empathy, reciprocity, trust significantly positive effect on customer retention. Customer retention had a significant effect on relationship outcome. Likewise, with the variable bonding, empathy, reciprocity, trust which also affected the relationship outcome through customer retention. Empathy was the variable with the highest significance value compared to other variables. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pemasaran relasional terhadap retensi pelanggan dan pengaruhnya terhadap hasil hubungan pada nasabah Bank Jatim Prioritas HR Muhammad Surabaya. Variabel pemasaran relasional terdiri dari beberapa dimensi yaitu ikatan, empati, resiprositas, dan kepercayaan. Jenis data yang digunakan adalah data kuantitatif. Sumber data dalam penelitian ini adalah data primer dan data sekunder. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 150 responden yang dihitung berdasarkan rumus Slovin dan beberapa kriteria yang telah ditentukan. Analisis data dilakukan dengan menggunakan SEM (Structural Equational Modelling) dengan bantuan program AMOS (Analysis of Moment Structure). Hasil penelitian ini menunjukkan bahwa keempat variabel ikatan, empati, resiprositas, kepercayaan berpengaruh positif signifikan terhadap retensi pelanggan. Retensi pelanggan memiliki pengaruh yang signifikan terhadap hasil hubungan. Begitu juga dengan variabel ikatan, empati, resiprositas, kepercayaan yang juga mempengaruhi hasil hubungan melalui retensi pelanggan. Empati merupakan variabel dengan nilai signifikansi paling tinggi dibandingkan dengan variabel lainnya.
PENGARUH BUDAYA KERJA, LINGKUNGAN KERJA DAN TUNJANGAN KINERJA TERHADAP KINERJA MELALUI KEPUASAN PEGAWAI PADA KANTOR KEMENTERIAN AGAMA KABUPATEN MOJOKERTO Agung Widyanarko; Sukesi Sukesi
IDEI: Jurnal Ekonomi & Bisnis Vol 1, No 2: Desember 2020
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v1i2.3

Abstract

Employee performance affects how much employees contribute to the organization. Performance affects the results or goals of the organization if performance is poor then organizational goals cannot be achieved. Many things that greatly affect an employee's performance include internal and external factors. The purpose of this study was to analyze the influence of work culture, work environment and performance benefits on job satisfaction and employee performance at the Mojokerto Regency Ministry of Religion Office.This type of research uses quantitative research, which was carried out within the Mojokerto Regency Ministry of Religion Office. Hypothesis testing using t test. The analysis technique used to test and prove hypotheses is structural equation modeling analysis with Smart PLS statistical tools.The results showed that work culture and performance benefits were statistically proven to have an influence on employee satisfaction. While the work environment does not have a significant effect on employee satisfaction at the Mojokerto Regency Ministry of Religion Office. Work culture, work environment and performance benefits are statistically proven to have a significant influence on employee performance. And employee job satisfaction is statistically proven to have a significant effect on employee performance at the Mojokerto Regency Ministry of Religion Office.
KEUNGGULAN BERSAING UMKM KULINER BERBASIS INOVASI (STUDI PADA UMKM KERIPIK SAMILER KASPER DI SIDOARJO) Endang Siswati; Ramadhan Alfiansyah
IDEI: Jurnal Ekonomi & Bisnis Vol 1, No 2: Desember 2020
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v1i2.18

Abstract

This research was conducted in Sidoarjo, namely in the "Kasper" Samiler Crackers business which aims to determine the innovation strategy and competitive advantage of the Kasper Samiler Crackers. This research is a research that uses a qualitative approach. Which uses interview and observation instruments. Data collection techniques using observation, interview, documentation and triangulation techniques. The results showed that the innovations made by Samiler Casper Crackers were innovations in products, processes, organizations, and innovations in marketing strategies, which were in line with Oslo theory. The innovation strategy undertaken by Casper is very supportive in competitive advantage so that the company is able to compete with similar products so as to increase its sales onset.
ANALISIS MODEL SPRINGATE, GROVER DAN ZMIJEWSKI SEBAGAI ALAT PREDIKSI KEBANGKRUTAN PADA PT ASURANSI JIWASRAYA Veni Tiara Sari; Apriani Dorkas Rambu Atahau
IDEI: Jurnal Ekonomi & Bisnis Vol 1, No 2: Desember 2020
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v1i2.16

Abstract

This study aimed to determine the most influential prediction models that cause the potential bankruptcy of a company. This type of research was quantitative by comparing the predictions and reality of corporate bankruptcy by using the calculation of three bankruptcy prediction models: Springate, Grover, and Zmjewski. The results of the study using the Springate Score and Grover models showed the same results with a percentage of 100% in which companies in 2011 to 2017 were predicted not to go bankrupt with an S score of more than 0.862 and a G score of more than 0.01. This result was in line with the relita happened that the company was still operating until now. While the results of research using the Zmijewski model showed the results that predictions and reality were inversely proportional, where bankruptcy prediction results stated that the company went bankrupt with the calculated value above 0, but the reality was that the company was still operating today. Of the three most accurate bankruptcy prediction models, the Springate and Grover models, where predictions and reality were in line with research result

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