Jurnal Dakwah Risalah
Vol 31, No 1 (2020): June 2020

Pengaruh Promosi dan Kualitas Pelayanan terhadap Kepercayaan dan Loyalitas Donatur Dompet Dhuafa Riau (The Effect of Promotion and Quality of Service on the Trust and Loyalty of Dompet Dhuafa Riau)

Andrika Saputra (Universitas Riau)
Alvi Furwanti Alwie (Universitas Riau)
Any Widayatsari (Universitas Riau)

Article Info

Publish Date
12 Jul 2020

Abstract

This study aims to analyze the effect of promotion and service quality on the trust and loyalty of donors to perform Zakat, Infaq, and Alms in Dompet Dhuafa Riau. This research uses a quantitative approach with a survey method of 312 donors of Dompet Dhuafa Riau. The variable measurement uses a Likert scale with weights from 1 to 5. To analyze the effect of variables X1, X2 on Z through Y using statistical techniques path analysis. To test the level of significance using the t-test. This study found promotion had a positive and significant effect on loyalty, service quality had a positive and significant effect on loyalty, the trust had a positive and significant effect on loyalty, the promotion had an effect on loyalty through trust, and service quality had an effect on loyalty through trust.

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Journal Info
Jurnal Dakwah Risalah
Website

Abbrev

RISALAH

Publisher

Universitas Islam Negeri Sultan Syarif Kasim Riau

Subject

Education

Description

Jurnal RISALAH adalah jurnal yang diterbitkan oleh Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Sultan Syarif Kasim Riau. Jurnal yang diterbitkan dua kali dalam setahun ini mengangkat tulisan/karya ilmiah meliputi bidang sosial, dakwah, komunikasi dan kemasyarakatan. Naskah yang dimuat ...