Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Vol 13 No 1 (2020): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.13 No.1 Maret 2020

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT LG ELEKTRONIK INDONESIA

Diana Hayati (STIE Nasional Banjarmasin)
Penta Lestarini Budiati (STIE Nasional Banjarmasin)
Rizky Aminullah (STIE Nasional Banjarmasin)

Article Info

Publish Date
31 Mar 2020

Abstract

Abstract, This research aims to find empirical evidence that the quality of service consisting of tangible, reliability, responsiveness, assurance and empathy has a partially influential and simultaneous customer to PT LG Elektronics Indonesia’s customer satisfaction. This research method is quantitative descriptive method. The population in this research were all customers of PT LG Elektronik Indonesia, especially those domiciled in the city of Banjarmasin in 2018 as many as 5.205 people. Furthermore, samples were taken as many as 371 customers by accidental random sampling technique. Data analysis using multiple linear regression. The results of the research found that the quality of service consisting of tangible, reliability, responsiveness, assurance and empathy has a partial and simultaneous effect on customer satisfaction of PT LG Elektronics Indonesia.

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Journal Info
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Website

Abbrev

jdeb

Publisher

STIE Nasional Banjarmasin

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

Jurnal dinamika Ekonomi adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Nasional Banjarmasin. Terbit pertama kali tahun 2004. Dari tahun ke tahun jurnal ini tumbuh dan terus hadir hingga saat ini. Jurnal Dinamika Ekonomi mempunyai tujuan mengembangkan kajian ilmiah di bidang ...