JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Vol 1 No 2 (2020): JBE - Juni 2020

Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Produk H Group Indonesia di Kota Bima

Jumaidin Jumaidin (Sekolah Tinggi Ilmu Ekonomi Bima, Nusa Tenggara Barat)
Muhajirin Muhajirin (Sekolah Tinggi Ilmu Ekonomi Bima, Nusa Tenggara Barat)

Article Info

Publish Date
05 Jun 2020

Abstract

This study intends to determine the effect of product quality on consumer satisfaction H GROUP INDONESIA KIMA BIMA products. The type of research used is associative. This research was conducted on consumers of H GROUP INDONESIA in Bima City whose target is consumers who have been shopping for H Group Indonesia Bima City products. The technique for taking the sample used was the accidental sampling method with 55 respondents. Data analysis techniques used are simple linear regression, simple correlation coefficient, coefficient of determination, correlation coefficient and partial test (t test). Based on the results of the study showed that: product quality variables have an effect on consumer satisfaction in the H Group Indonesia Bima City

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Journal Info
JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Website

Abbrev

jbe

Publisher

Forum Kerjasama Pendidikan TInggi

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

1. Human Resource Management, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10.Entrepreneurship, 11.E-Business, 12.Business Management, 13.Capital ...