Jurnal Kajian Manajemen dan Wirausaha
Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha

Pengaruh Faktor Personal dan Attitude Terhadap Green Consumer Behavior Produk LGGreen Health Pada Masyarakat Kota Padang

Dani Fajrul Arisyi (Universitas Negeri Padang)
Yunita Engriani (Universitas Negeri Padang)

Article Info

Publish Date
08 Mar 2019

Abstract

Purpose - This study aims to analyze the influence of personal factors on green consumer behavior, the effect of attitudes on green consumer behavior and the influence of personal factors on attitudes.Methodology - This type of research is a causative descriptive study. The sampling technique was purposive sampling with a sample of 100 people from Padang City using the LG brand air conditioner. The analytical method used is path analysis. The data processing used in this study is using SPSS version 24.0.Finding - The results of the study can be concluded that (1) personal factors have a significant positive effect on green consumer behavior, (2) personal factors have a significant positive effect on attitudes, (3) attitudes have a significant positive effect on green consumer behavior. Keywords: Personal Factors, Attitudes, Green Consumer Behavior

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Kajian Manajemen dan Wirausaha
Website

Abbrev

mnj

Publisher

Universitas Negeri Padang

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Jurnal Kajian Manajemen dan Wirausaha bertujuan untuk menjadi sarana penyembarluasan ilmu dan pengetahuan di bidang manajemen dan wirausaha. Jurnal ini fokus menerima tulisan yang berkaitan dengan kajian manajemen dan ...