Jurnal Kajian Manajemen dan Wirausaha
Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha

Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap E-Impulse Buying Mahasiswi Universitas Negeri Padang pada Lazada.co.id

Widia Sefiska Rahma (Universitas Negeri Padang)
Whyosi Septrizola (Universitas Negeri Padang)

Article Info

Publish Date
08 Mar 2019

Abstract

This study aims to test and prove empirically the influence of hedonic shopping motivation and shopping lifestyle on e-impulse buying students at Padang State University at Lazada.co.id. The object of this study was students from Padang State University. The number of samples is as many as 100 respondents, the selection of samples using purposive sampling, which is the determination of the sample criteria ever bought at Lazada.co.id and do e-impulse buying. Hypothesis testing is done by using multiple regression analysis and tested using the SPSS version 16.0 application. The results of the study show that hedonic shopping motivation and shopping lifestyle have a positive and significant effect on e-impulse buying. Keywords: Impulse Buying, Hedonic Shopping Motivation, and Shopping Lifestyle

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Journal Info
Jurnal Kajian Manajemen dan Wirausaha
Website

Abbrev

mnj

Publisher

Universitas Negeri Padang

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Jurnal Kajian Manajemen dan Wirausaha bertujuan untuk menjadi sarana penyembarluasan ilmu dan pengetahuan di bidang manajemen dan wirausaha. Jurnal ini fokus menerima tulisan yang berkaitan dengan kajian manajemen dan ...