<![CDATA[The research objective is to test and analyze the effect of service quality and promotion on purchasing decisions of Toyota Avanza cars at PT Astra International Tbk; Auto 2000 Medan Krakatau Branch. The approach of this research is quantitative research. The results of the study which conclude is that service quality partially has a significant effect on the decision to purchase a Toyota Avanza car at the Auto 2000 Medan Krakatau Branch. Partial promotion has a significant effect on the decision to purchase a Toyota Avanza car at the Auto 2000 Medan Krakatau Branch. Service Quality and promotion simultaneously have a significant effect on purchasing decisions of Toyota Avanza cars in Auto 2000 Medan Krakatau Branch with adjusted R Square of 61.3% and the remaining 38.7% are varied by other factors not examined such as price, product and quality product.]]>
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