Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial
Vol 2, No 1 (2015): Volume 2 Nomor 1 Tahun 2015

KAJIAN BRAND IMAGE DAN BIAYA PENDIDIKAN TERHADAP KEPUTUSAN MEMILIH LEMBAGA BAHASA DI SUKABUMI

Rusli Nugraha (Unknown)

Article Info

Publish Date
16 Mar 2015

Abstract

The presence of already well-known language institute in a town would be a new powerful competitor for the local language institution that already exists. Long-standing brand image on a national scale reinforces that the presence of this institution would be easy to get a lot of students. But in fact some of the local language institutions are not affected at all. They have no decline of student numbers. Another factor that is considered to determine the condition of this is the cost of education. This study aims  to determine the influence of brand image and the cost of education to the student's decision in choosing a language institute.For education providers, the results of this study can be used as reference to determine the steps of promotion strategy.

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Journal Info
Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial
Website

Abbrev

swabumi

Publisher

Universitas Bina Sarana Informatika

Subject

Computer Science & IT Economics, Econometrics & Finance Social Sciences

Description

SWABUMI merupakan jurnal di bidang Ilmu Komputer, Manajemen dan Sosial yang diterbitkan oleh LPPM Universitas Bina Sarana Informatika dan telah memiliki ISSN versi cetak. Jurnal ini berisi tentang karya ilmiah hasil penelitian yang berfokus kepada: Sistem Pakar, Sistem Informasi, Web Programming, ...