Jurnal Ilmiah ASET
Vol 19 No 1 (2017): Jurnal ASET Volume 19 No 1

Studi Mengenai Keputusan Pembelian dengan Pendekatan Service Encounter, Service Convenience dan Product Knowledge yang dimediasi oleh Purchase Intention pada Bengkel PT. Astra International-Daihatsu Sales Operation Semarang

Sumarno, Sumarno (Unknown)
Soesanto, Harry (Unknown)
Sufian, Syuhada (Unknown)



Article Info

Publish Date
31 Mar 2017

Abstract

This research was conducted in workshop PT. Astra International-Daihatsu Sales Operation, Semarang branch. Started from a finding which showed an indication that the consumer’s decision to utilize the service of workshop PT. Astra International-Daihatsu Sales Operation Semarang branch is still low. The objective of this research was to analyze the effect of service encounter, service convenient and product knowledge on purchase intention and purchase decision. The approach in this research involved five variables, namely service encounter, service convenience, product knowledge and purchase intention that can allegedly explain the low purchase decision of services of workshop PT. Astra International-Daihatsu Sales Operation Semarang branch. The analysis of this research used Structural Equation Modeling method. The results showed that service encounter, service convenience and product knowledge proved positive and significant effect on purchase intention and purchase decision. While purchase intention had negative but not significant effect on purchase decision.

Copyrights © 2017






Journal Info

Abbrev

jurnalaset

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Aset terbit sejak 1999 merupakan jurnal ekonomi yang menyajikan artikel hasil penelitian empiris terkini yang mencakup manajemen, akuntansi, dan studi pembangunan. Setiap naskah yang dikirimkan ke editorial Jurnal Ilmiah Aset akan ditelaah oleh mitra bestari yang relevan secara double ...