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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management Jurnal Ilmiah ASET
Syuhada Sufian
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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INOVASI DAN ASET STRATEJIK DALAM PENINGKATAN KINERJA PERUSAHAAN: MODEL EMPlRIK TERINTEGRASI BERJENJANG PADA INDUSTRI FARMASI DI INDONESIA. Sufian, Syuhada
JURNAL BISNIS STRATEGI Vol 17, No 1 (2008): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1461.028 KB) | DOI: 10.14710/jbs.17.1.31-48

Abstract

Penelitian empirik yang berkaitan dengan inovasi dan aset stratejik, masih relative Jarang dilakukan di Negara berkembang. Penelitian inf bertujuan untuk membangun model peningkatan kualitas aset stratejik dan inovasi secara terintegrasi berjenjang dalam peningkatan kinerja perusahaan. Penelitian menggunakan model two step approach sequential equation modelling dengan responden manager papan atas sebanyak 121 perusahaan farmasi di lndonesia. Hasil penelitian ini menyimpulkan bahwa peningkatan kinerja perusahaan diperoleh terutama dari pengembangan kualitas aset stretejik yang didukung oleh pengembangan strategi inovasi. Pengembangan aset stratejik dilakukan dengan peningkatan proses pembelajaran organisasional internal dan proses pembelajaran eksternal. Proses pembelajaran organisasional eksternal dipengaruhi oleh kualitas aliansi stratejik yang didukung oleh budaya orientasi pasar. Proses pembelajaran organisasional eksternal ini belum banyak berperan dalam peningkatan inovasi yang berpengaruh langsung terhadap kinerja perusahaan.
ANALYSIS THE EFFECT OF FLEXIBILITY, DEPENDENCE, AND QUALITY RELATIONSHIP TO BROKERS PERFORMANCE WITH INTEGRATION STRATEGY AS INTERVENING VARIABLE (STUDY ON PRINTING BROKERS IN SEMARANG) Rahman, Fazlur; Sufian, Syuhada; Yuniawan, Ahyar
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 17, No 1 (2018): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4.61 KB) | DOI: 10.14710/jspi.v17i1.79-88

Abstract

In the printing business, brokers are experiencing fierce competition. Many problems always face by the broker because in the production, brokers do not use their own resources, but integrate with service providers. The purpose of this research is to test and analyze the relation of the attributes of flexibility, dependence, relationship quality and integration strategies toward the printing brokers performance.The research is done to the 133 respondents, which all of them are printing brokers who do production in the Semarang area. Methods of data collection by using questionnaires. The method of data analysis using Structural Equation Modeling (SEM) with AMOS 20 software.The results showed that the flexibility and relationships quality had a positive effect on strategy integration. While the dependence does not affect the strategy integration. And the strategy integration variables have a positive effect on the broker performance.
STUDI TENTANG MINAT BELi PRODUK PADA PRODUK PEMANAS AIR SOLAHART Setiawan, Marcellina Silvani; Ferdinand, Augusty Tae; Sufian, Syuhada
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 14, No 3 (2015): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1377.259 KB) | DOI: 10.14710/jspi.v14i3.287 - 307

Abstract

Ketatnya persaingan antar perusahaan dalam era ekonomi global menuntut perusahaan untuk se/a/u menjadi yang  terdepan dan terbaik dalam memberikan  pe/ayanan  yang  memuaskan kepada  konsumen. Produk SOLAHART membe-rikan keunggulan produk  yang  hemat energi dan  ramah  lingkungan,  hanya  menggunakan  energi matahari dari    a/am.  Namun   dalam pemenuhan kebutuhan konsumen, tingkat penjualannya be/um menunjukkan hasi/ yang signifikan dan  're!atif rendah.  Penelitian ini akan  membahas tentang meningkatkan minat beli me/alui keunggu/an  bersaing sebagai variabe/ intervening dengan  dukungan  desain produk, kualitas produk dan inovasi tehnologi.  Teknik pengambilan sampel yang digunakan  pada penelitian ini adalah metode  purposive sampling.  Responden  yang  digunakan  sebanyak  115 responden. Teknik analisis data yang digunakan  adalah Structural Equation Model (SEM) yang digunakan melalui program AMOS 21. 0. hasi/ pengujian menggunakan SEM menujukan kiteria dari goodness of frt full model adalah chi-squares  80.503,  cminldf 1.388,  degree of freedom  58,  probability0.27,  GFI 0.907,  AGFI  0.853,  CF/ 0.956,  TU 0.941,  RMSEA  0.058. Hasi/ uji terhadap kelima hipotesis membuktikan adanya dua hipotesis yang ditolak.  Berdasarkan hasi/ penelitian dapat diambil kesimpulan bahwa  ada dua faktor yang mempengaruhi secara signifikan keunggulan  bersaing yaitu desain produk dan inovasi tehnologi.  Faktor design produk temyata memiliki pengaruh paling kuat terhadap keunggulan bersaing dibanding dengan inovasi tehnologi sedangkan  kualitas produk  tidak terbukii mempengaruhi keunggulan bersaing.
STUDI MENGENAI KEPUTUSAN PEMBELIAN DENGAN PENDEKATAN SERVICE ENCOUNTER, SERVICE CONVENIENCE DAN PRODUCT KNOWLEDGE YANG DIMEDIASI OLEH PURCHASE INTENTION PADA BENGKEL PT. ASTRA INTERNATIONAL-DAIHATSU SALES OPERATION SEMARANG Sumarno, Sumarno; Soesanto, Harry; Sufian, Syuhada
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 02 (2016): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.681 KB) | DOI: 10.14710/jspi.v15i02.93-106

Abstract

This research was conducted in workshop PT. AstraInternational-DaihatsuSales Operation,Semarang branch. Started from a finding which showed an indication that the consumer’s decision to utilize the service of workshop PT. AstraInternational-DaihatsuSales Operation Semarang branch is still low. The objective of this research was to analyze the effect of service encounter, service convenient and product knowledge on purchase intention and purchase decision.The approach in this research involved five variables, namely service encounter, service convenience, product knowledge and purchase intention that can allegedly explain the low purchase decision of services of workshop PT. AstraInternational-DaihatsuSales Operation Semarang branch. The analysis of this research used Structural Equation Modeling method.The results showed that service encounter, service convenience and product knowledge proved positive and significant effect on purchase intention and purchase decision. While purchase intention had negative but not significant effect on purchase decision.
ANALISIS PENGARUH PENGEMBANGAN LAYANAN BARU, ORIENTASI PEMBELAJARAN DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN (Studi pemasaran produk telepon dan internet di PT Telkom Jawa Tengah & DIY) Tri Astuti, Atik Rahmawati; Sukresna, I Made; Sufian, Syuhada
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 01 (2016): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.133 KB) | DOI: 10.14710/jspi.v15i01.12 - 23

Abstract

PT Telkom berupaya memberikan layanan telekomunikasi terbaik kepada seluruh pelanggan, baik di dalam negeri maupun di luar negeri. Layanan yang diberikan PT Telkom harus mempunyai keunggulan bersaing dibandingkan operator telekomunikasi yang lain agar tetap survive dan memberikan layanan yang terbaik kepada pelanggan.Perusahaan yang memiliki keunggulan bersaing senantiasa memiliki kemampuan dalam memahami perubahan struktur pasar dan mampu memilih strategi pemasaran yang efektif. Dengan faktor keunggulan bersaing yang dimiliki diharapkan mampu meningkatkan kinerja pemasaran perusahaan.Penelitian ini bertujuan untuk menganalisis pengaruh Pengembangan Layanan Baru, Orientasi pembelajaran dan Keunggulan Bersaing terhadap Kinerja Pemasaran. Kinerja pemasaran yang diukur disini adalah kinerja pemasaran telepon dan internet di PT Telkom Divisi Regional IV Jateng dan DIY. Penelitian ini menggunakan data 128 kuesioner para Koordinator STO di PT Telkom Divisi Regional IV Jateng dan DIY. Pengujian model penelitian dengan data empiris dilakukan dengan menggunakan Structural Equation Modelling (SEM)Hasil analisis data menggunakan Structural Equation Modelling (SEM) menunjukkan dari lima hipotesis yang diajukan, kelima hipotesis terbukti signifikan dan positif, yaitu : Pengembangan Layanan Baru berpengaruh signifikan positif terhadap Keunggulan Bersaing, Orientasi Pembelajaran berpengaruh signifikan positif terhadap Keunggulan Bersaing, Keunggulan Bersaing berpengaruh signifikan positif terhadap Kinerja Pemasaran, Pengembangan Layanan Baru berpengaruh signifikan positif terhadap terhadap Kinerja Pemasaran dan Orientasi Pembelajaran berpengaruh signifikan positif terhadap Kinerja Pemasaran.
PENGEMBANGAN SUMBER DAYA DAN INOVASI: MODEL TEORETIKAL DASAR Sufian, Syuhada
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 7, No 1 (2008): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1753.369 KB) | DOI: 10.14710/jspi.v7i1.65-86

Abstract

Beberapa penelitian  empirik menyatakan bahwa kegaga/an  dalam menjalin a/iansi stratejik antarperusahaan  untuk meningkatkan kinerja  perusahaan  banyak  dipengaruhi oleh  faktor perilaku  stratejik yang  didukung  oleh  budaya  orientasi pasar.  Faktor tersebut antara  lain pembelajaran organisasional, pengembangan  aset stratejik dan pengembangan inovasi. Pengembangan aset stratejik dan inovasi berkaitan erat dengan proses pembelajaran organisasional, aliansi stratejik dan budaya  orientasi pasar.  Model dasar teoretikal diajukan dalam tulisan ini berdasarkan teori-teori biaya transaksi, resource base, dan teori pertumbuhan. Berdasarkan model tersebut diharapkan dapat dikembangkan  beberapa model empirik yang dapat dipakai sebagai rujukan dalam pengembangan  aset dan inovasi untuk meningkatkan kinerja secara terintegrasi dan berjenjang.  lmplementasi model empirik tersebut pada industry tertentu  diharapkan dapat  menghasi/kan kesimpulan penelitian yang membumi.
STUDI TENTANG PENGARUH KEMAMPUAN MERESPON PASAR DAN INOVASI PRODUK TERHADAP PENETRASI PASAR PADA KINERJA PEMASARAN (Studi Empiris pada: Industri Rumahan Telur Asin di Kabupaten Brebes) Mutmainah, Arifia Chamiatun; Soesanto, Harry; Sufian, Syuhada
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 01 (2016): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.154 KB) | DOI: 10.14710/jspi.v15i01.1 - 11

Abstract

This purpose of this study was to analyze the effect of the ability to respond to market and product innovation to the market penetration in marketing performance. The research’s object which do in this cases are the Salted Egg Home Industry Brebes totaling 102 respondents was conducted by census method.The data analyze technic which used in this case is the structural equation model (SEM) by AMOS. The result showed that research model can be accepted with full structural equation model, index goodness of fit is Chi-Square = 77,930; df = 59; Probability = 0,768; RMSEA = 0,001; GFI = 0,932; AGFI = 0,868; TLI = 1,018; and CFI = 1,000.The conclusion from the results of testing the model is applied to the Home Salted Egg Industry Brebes shows that to gain market penetration in performance marketing is viewed magnitude market sensing to market. Meanwhile, to get market penetration in performance marketing is looking at the magnitude of product innovation. This study provides some of the limitations of the study and future research agenda that can be done in advanced research.
ANALISIS PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP CITRA MEREK DALAM MENINGKATKAN MINAT MEREFERENSIKAN (Studi Kasus Pada Rawat Inap RSUD Ungaran) Hidayati, Nurul; Soesanto, Harry; Sufian, Syuhada
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 02 (2016): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (681.522 KB) | DOI: 10.14710/jspi.v15i02.83-92

Abstract

The purpose of this study was to analyze the influence of the core services quality, peripherals service quality and customers value to the brand image in increasing interest referencing. The object of this study is the inpatient service users of RSUD Ungaran. There were 101 respondents in this study and the research methods used was purposive sampling technique.Data were analyzed using structural equation model (SEM) by AMOS 23 software. SEM results indicate that the full model goodness of fit criteria is achi-square= 175.880, probability = 0.185, CMIN/DF = 1.099, GFI = 0.856, AGFI = 0.811, TLI = 0.984, and RMSEA = 0.032. The results said that the model in this study can be used.The results showed that the quality of core services have a positive and significant impact on brand image, peripherals service quality have a positive and significant impact on brand image, customers value has a positive and significant impact on brand image, brand image has a positive and significant impact on the interest referencing, core services quality have a positive and significant impact on the interest referencing, peripherals service quality have a positive and significant impact on the interest referencing and customers value have a positive and significant impact on the interest referencing.
ANALISIS PENGARUH NPL, PROPORSI DEWAN KOMISARIS INDEPENDEN, BOPO, CAR DAN UKURAN PERUSAHAAN TERHADAP KINERJA KEUANGAN (Studi Pada Bank Non Devisa di Indonesia Periode 2008-2011) Rini, Indah Kustia; Sufian, Syuhada
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.712 KB)

Abstract

Based on Indonesian Banking Statistics (SPI)Volume 10, Number 1, December 2011 showthat non foreign exchange banks grew enormously,   this can be seen from the growth of Third Party Fund (DPK), Net Interest Margin (NIM) and profit for the period of the study is increasing compared to the other bank.This research used time series data from non foreign exchange bank’s annual reports for the year of 2008 until 2011. To determine sampling collection in this study, itwas conducted by usig purposive sampling method based on determined criteria. The number of valid sample is 9 banks. This research used multiple regression analysis toclassical assumption test, multiple linier regression test, and hypothesis testing which  included  testing, Goodness of Fit’ testing and T-test’ testing.Result of analysis show that the NPL (Non Performing Loan) and BOPO (OperationalCost Toward Return) is negative effect and significantly on the financial performance of bankingcompanies. The result study also showed that proportion of independent commissioner and CAR (Capital Adequacy Ratio)is negative effect but not significantly   effect on the financial performance of banking companies, and firm size have a positive effect and significantly effect on the financial performance of banking companies
Studi Mengenai Keputusan Pembelian dengan Pendekatan Service Encounter, Service Convenience dan Product Knowledge yang dimediasi oleh Purchase Intention pada Bengkel PT. Astra International-Daihatsu Sales Operation Semarang Sumarno, Sumarno; Soesanto, Harry; Sufian, Syuhada
Jurnal Ilmiah Aset Vol 19 No 1 (2017): Jurnal ASET Volume 19 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted in workshop PT. Astra International-Daihatsu Sales Operation, Semarang branch. Started from a finding which showed an indication that the consumer’s decision to utilize the service of workshop PT. Astra International-Daihatsu Sales Operation Semarang branch is still low. The objective of this research was to analyze the effect of service encounter, service convenient and product knowledge on purchase intention and purchase decision. The approach in this research involved five variables, namely service encounter, service convenience, product knowledge and purchase intention that can allegedly explain the low purchase decision of services of workshop PT. Astra International-Daihatsu Sales Operation Semarang branch. The analysis of this research used Structural Equation Modeling method. The results showed that service encounter, service convenience and product knowledge proved positive and significant effect on purchase intention and purchase decision. While purchase intention had negative but not significant effect on purchase decision.
Co-Authors Ahyar Yuniawan Augusty Tae Ferdinand Fazlur Rahman Harry Soesanto I Made Sukresna Indah Kustia Rini, Indah Kustia Mutmainah, Arifia Chamiatun Nurul Hidayati Setiawan, Marcellina Silvani Sumarno . Tri Astuti, Atik Rahmawati